Business Communication Essentials 8/e +作者：Bov"ee +年份：2020 年8 版 +ISBN：9781292330099 +書號：MB0721PC +規格：平裝/彩色 +頁數：544 +出版商：Pearson(Asia) · New - The Future of Communication takes a look at innovative technologies that are reshaping business communication, including real-time translation, haptic communication, virtual and augmented reality, gestural computing, and automated emotion recognition. · New - Each chapter opens with insights from a successful professional, emphasizing concepts and valuable skills that students will explore. · Updated - Revised annotations in model document before/after pairs make it easier for students to see the specific changes made to transform ineffective messages into effective ones. Optimized organization helps engage students · New - With a heavy emphasis on business English improvement, the text provides students with a full range of on-the-job skills that today’s communicators need, from writing conventional printed reports to using the latest digital, social, mobile, and visual media. · New - Nearly 70 new or substantially revised figures with 66 annotated model documents, 27 examples of mobile communication in business communication, and 25 examples of social media have been added. · New - More than 80 questions and student activities are new; one-third of the communication cases are new. Invaluable instructor resources · A modular organization empowers instructors to adapt the text to their own learning objectives. · An email hotline provides immediate answers to any questions or concerns instructors may have. · An Instructor Resource Center provides technical support and downloadable content, including the Instructor’s Resource Manual, Test Bank, TestGen® Computerized Test Bank, and PowerPoint presentations. 目錄 PART I: BUSINESS COMMUNICATION FOUNDATIONS 1. Professional Communication in Today’s Digital, Social, Mobile World 2. Collaboration, Interpersonal Communication, and Business Etiquette PART II: THE THREE-STEP WRITING PROCESS 3. Planning Business Messages 4. Writing Business Messages 5. Completing Business Messages PART III: BRIEF BUSINESS MESSAGES 6. Crafting Messages for Digital Channels 7. Writing Routine and Positive Messages 8. Writing Negative Messages 9. Writing Persuasive Messages PART IV: LONGER BUSINESS MESSAGES 10. Understanding and Planning Reports and Proposals 11. Writing and Completing Reports and Proposals 12. Developing and Delivering Business Presentation PART V: EMPLOYMENT MESSAGES AND JOB INTERVIEWS 13. Building Careers and Writing Resumes 14. Applying and Interviewing for Employment Appendix A: Format and Layout of Business Documents Appendix B: Documentation of Report Sources Appendix C: Correction Symbols Handbook of Grammar, Mechanics, and Usage Answer Key