Essentials of Business Communication (12版)

類似書籍推薦給您

【簡介】 Ensure you have the job-ready writing and communication skills that today’s employers demand with Guffey/Loewy’s ESSENTIALS OF BUSINESS COMMUNICATION, 12E. This market-leading text and its online study tools help you develop the professional and communication skills that employers seek, including writing, speaking, critical thinking and teamwork. Updated employment chapters offer insights into a labor market that is more competitive and dependent on technology than ever before. The latest trends, technologies and practices, based on interviews with practitioners and the research of thousands of articles and blogs emphasize transferable professional skills. Timely advice guides you through building your brand, searching for a job, writing a winning resume, interviewing effectively and using LinkedIn. Optional editing challenges and grammar reviews and a complete grammar guide at the end of the book help you improve critical language skills. MindTap online study tools let you further refine your communication abilities.

Essentials of Business Research Methods (5版)

類似書籍推薦給您

Essentials of Business Research Methods provides an accessible and comprehensive introduction to research methods and analytical techniques for business students. The authors offer a straightforward, hands-on approach to the vital managerial process of gathering and using data to make relevant and timely business decisions. Covering both qualitative and quantitative analysis, the book explores critical topics, including ethics in business research, privacy matters, data analytics, customer relationship management, how to conduct information-gathering activities more effectively in a rapidly changing business environment, and more. This fifth edition has been fully updated throughout, covering emerging technologies such as machine learning and blockchain technology, as well as expanded coverage of secondary data, using examples from around the world. A realistic continuing case used throughout the book, applied research examples and ethical dilemma mini cases, enable upper-level undergraduate and postgraduate students to see how business research information is used in the real world. This comprehensive textbook is supported by a range of online resources, including an instructor’s manual, PowerPoint slides, and a test bank. 目錄 PART I: INTRODUCTION Ch 1 Business Research for The Twenty-First Century Ch 2 Overview of the Research Process Ch 3 Ethics in Business Research PART II: BEGINNING THE RESEARCH PROCESS Ch 4 Defining the Research Problem and Reviewing the Literature Ch 5 The Nature and Sources of Secondary Business Data PARt III: SAMPLING AND DATA COLLECTION Ch 6 Conceptualization and Research Design Ch 7 Sampling Approaches and Considerations Ch 8 Methods of Collecting Primary Data Ch 9 Measurement and Scaling Ch10 Questionnaire Design PART IV: ANALYSIS AND INTERPRETATION OF DATA Ch11 Basic Data Analysis for Qualitative Research Ch12 Basic Data Analysis for Quantitative Research Ch13 Testing Hypotheses in Quantitative Research Ch14 Examining Relationships Using Correlation and Regression Ch15 Other Multivariate Techniques PART V: COMMUNICATING RESEARCH RESULTES Ch16 Reporting and Presenting Research

Essentials of Modern Business Statistics with Microsoft Office Excel (7版)

類似書籍推薦給您

【簡介】 Introduce business statistics using the text that has lead the market for three decades. ESSENTIALS OF MODERN BUSINESS STATISTICS, 7E integrates Microsoft Excel 2016 as the authors blend a conceptual understanding of statistics with real application of statistical methodology. Renowned for high-quality problems, this author team offers unwavering accuracy and a signature problem-scenario approach that illustrates how to apply statistical methods in business. Step-by-step instructions and screen captures show how to use the latest version of Excel in statistical procedures. Eleven all-new Case Problems, Statistics in Practice applications, real data examples and exercises as well as more 【目錄】 1. Data and Statistics. 2. Descriptive Statistics: Tabular and Graphical Displays. 3. Descriptive Statistics: Numerical Measures. 4. Introduction to Probability. 5. Discrete Probability Distributions. 6. Continuous Probability Distributions. 7. Sampling and Sampling Distributions. 8. Interval Estimation. 9. Hypothesis Tests. 10. Inferences About Means and Proportions with Two Populations. 11. Inferences About Population Variances. 12. Test of Goodness of Fit, Independence, and Multiple Proportions. 13. Experimental Design and Analysis of Variance. 14. Simple Linear Regression. 15. Multiple Regression. Appendix A: References and Bibliography. Appendix B: Tables. Appendix C: Summation Notation. Appendix D: Self-Test Solutions and Answers to Even-Numbered Exercises (online). Appendix E: Microsoft Excel 2016 and Tools for Statistical Analysis.