Advertising and Promotion: An Integrated Marketing Communications Perspective (13版)

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Accounting Information Systems 4e covers the four roles for accountants with respect to information technology: users of technology and information systems, managers of users of technology, designers of information systems, and evaluators of information systems. Accountants must understand the organization and how organizational processes generate information important to management. The focus of Accounting Information Systems 4e is on the accountant's role as a business analyst in solving business problems by database modeling, database design, and business process modeling. Unlike other texts that provide a broad survey of AIS related topics, this text concentrates on developing practical business analysis skills through real-world examples, problems, and projects. Whether you are developing a new course for AIS or incorporating AIS materials into your existing curriculum, Accounting Information Systems 4e will help your students develop the technological skills they need for their future careers. "Ch 1 Accounting Information Systems and Firm Value Ch 2 Data Analytics: Addressing Accounting Questions with Data Ch 3 Data Analytics: Data Visualizations Ch 4 Accountants as Business Analysts Ch 5 Data Modeling Ch 6 Relational Databases and Enterprise Systems Ch 7 Sales and Collections Business Process Ch 8 Purchases and Payments Business Process Ch 9 Conversion Business Process Ch10 Integrated Project Ch11 Accounting Information Systems and Internal Controls Ch12 Cybersecurity and Computer Fraud Ch13 Monitoring and Auditing AIS Ch14 Reporting Processes and eXtensible Business Reporting Language (XBRL) Ch15 Emerging Technologies: Blockchain and AI Automation Ch16 The Balanced Scorecard, Business Model Canvas, and Business Value of Information Technology Ch17 Justifying and Planning IT Initiatives Using Project Management Techniques"

ADVERTISING BY DESIGN - GENERATING AND DESIGNING CREATIVE IDEAS ACROSS MEDIA, 4TH EDITION (4版)

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【簡介】 A real-world introduction to advertising design and art direction, updated and revised for today's industry The newly revised Fourth Edition of Advertising by Design: Generating and Designing Creative Ideas Across Media delivers an invigorating and cutting-edge take on concept generation, art direction, design, and media channels for advertising. The book offers principles, theories, step-by-step instructions, and advice from esteemed experts to guide you through the fundamentals of advertising design and the creative process. With a fresh focus on building a coherent brand campaign through storytelling across all media channels, Advertising by Design shows you how to conceive ideas based on strategy, build brands with compelling advertising, and encourage social media participation. You'll also get insights from guest essays and interviews with world-leading creatives in the advertising industry. The book is filled with practical case studies that show real-world applications. You’ll also benefit from coverage of A quick start guide to advertising A thorough introduction to what advertising is, including its purpose, categories, forms, media channels, social media listening, and its creators Creative thinking strategies and how to generate ideas based on creative briefs Utilizing brand archetypes and creating unique branded content Composition by design, including the parts of an ad, the relationship between images and copy, basic design principles, and points of view How to build a brand narrative in the digital age Copywriting how-to's for art directors and designers Experiential advertising An examination of digital design, including subsections on the basics of mobile and desktop website design, motion, digital branding, and social media design Perfect for students and instructors of advertising design, art direction, graphic design, communication design, and copywriting, Advertising by Design also will earn a place in the libraries of business owners, executives, managers, and employees whose work requires them to understand and execute on branding initiatives, advertising campaigns, and other customer-facing content. 【目錄】