Industrial Organization: Contemporary Theory and Empirical Applications 5/e 作者：Lynne Pepall, Dan Richards, George Norman ISBN：9781118250303 版次：5 年份：2014 出版商：John Wiley 頁數/規格：720頁/平裝單色 Description Pepall's Industrial Organization: Contemporary Theory and Empirical Applications, 5th Edition offers an accessible text in which topics are organized in a manner that motivates and facilitates progression from one chapter to the next. It serves as a complete, but concise, introduction to modern industrial economics. The text uniquely uses the tools of game theory, information economics, contracting issues, and practical examples to examine multiple facets of industrial organization. The fifth edition is more broadly accessible, balancing the tension between making modern industrial analysis accessible while also presenting the formal abstract modeling that gives the analysis its power. The more overtly mathematical content is presented in the Contemporary Industrial Organization text (aimed at the top tier universities) while this Fifth Edition will less mathematical (aimed at a wider range of four-year colleges and state universities. Table of Contents About the Authors Preface to the Fifth Edition Part One Foundations 1 Industrial Organization: What, How, and Why 2 Basic Microeconomics 3 Market Structure and Market Power 4 Technology and Cost Part Two Monopoly Power in Theory and Practice 5 Price Discrimination and Monopoly: Linear Pricing 6 Price Discrimination and Monopoly: Nonlinear Pricing 7 Product Variety and Quality Under Monopoly 8 Commodity Bundling and Tie-In Sales Part Three Strategic Interaction and Basic Oligopoly Models 9 Static Games and Cournot Competition 10 Oligopolistic Price Competition 11 Dynamic Games and First and Second Movers Part Four Anticompetitive Behavior and Antitrust Policy 12 Entry Deterrence and Predation 13 Predatory Conduct: More Recent Developments 14 Price Fixing, Repeated Games, and Antitrust Policy Part Five Contractual Relations Between Firms 15 Horizontal Mergers 16 Vertical and Conglomerate Mergers 17 Vertical Price Restraints 18 Non-Price Vertical Restraints Part Six Non-Price Competition 19 Advertising, Market Power, and Information 20 Research and Development 21 Patents and Patent Policy Part Seven Networks, Auctions, and Strategic Commitment 22 Network Issues 23 Auctions: Basic Theory and Applications 24 Strategic Commitments and International Trade Answers to Practice Problems Index