Industrial Organization: Contemporary Theory and Empirical Applications (5版)

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Industrial Organization: Contemporary Theory and Empirical Applications 5/e 作者：Lynne Pepall, Dan Richards, George Norman ISBN：9781118250303 版次：5 年份：2014 出版商：John Wiley 頁數/規格：720頁/平裝單色 Description Pepall's Industrial Organization: Contemporary Theory and Empirical Applications, 5th Edition offers an accessible text in which topics are organized in a manner that motivates and facilitates progression from one chapter to the next. It serves as a complete, but concise, introduction to modern industrial economics. The text uniquely uses the tools of game theory, information economics, contracting issues, and practical examples to examine multiple facets of industrial organization. The fifth edition is more broadly accessible, balancing the tension between making modern industrial analysis accessible while also presenting the formal abstract modeling that gives the analysis its power. The more overtly mathematical content is presented in the Contemporary Industrial Organization text (aimed at the top tier universities) while this Fifth Edition will less mathematical (aimed at a wider range of four-year colleges and state universities. Table of Contents About the Authors Preface to the Fifth Edition Part One Foundations 1 Industrial Organization: What, How, and Why 2 Basic Microeconomics 3 Market Structure and Market Power 4 Technology and Cost Part Two Monopoly Power in Theory and Practice 5 Price Discrimination and Monopoly: Linear Pricing 6 Price Discrimination and Monopoly: Nonlinear Pricing 7 Product Variety and Quality Under Monopoly 8 Commodity Bundling and Tie-In Sales Part Three Strategic Interaction and Basic Oligopoly Models 9 Static Games and Cournot Competition 10 Oligopolistic Price Competition 11 Dynamic Games and First and Second Movers Part Four Anticompetitive Behavior and Antitrust Policy 12 Entry Deterrence and Predation 13 Predatory Conduct: More Recent Developments 14 Price Fixing, Repeated Games, and Antitrust Policy Part Five Contractual Relations Between Firms 15 Horizontal Mergers 16 Vertical and Conglomerate Mergers 17 Vertical Price Restraints 18 Non-Price Vertical Restraints Part Six Non-Price Competition 19 Advertising, Market Power, and Information 20 Research and Development 21 Patents and Patent Policy Part Seven Networks, Auctions, and Strategic Commitment 22 Network Issues 23 Auctions: Basic Theory and Applications 24 Strategic Commitments and International Trade Answers to Practice Problems Index

Industrial Organization: Markets and Strategies (2版)

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Industrial Organization: Markets and Strategies 2/e +作者：Belleflamme +年份：2015 年2 版 +ISBN：9781107687899 +書號：EC0147PC +規格：平裝/套色 +頁數：832 +出版商：Cambridge Thoroughly revised according to classroom feedback, Industrial Organization: Markets and Strategies offers an up-to-date and rigorous presentation of modern industrial organization that blends theory with real-world applications and derives implications for firm strategy and competition policy. This comprehensive textbook acquaints readers with the most important models for understanding strategies chosen by firms with market power and shows how such firms adapt to different market environments. The second edition includes new and revised formal models and case studies. Formal models are presented in detail, and analyses are summarized in 'lessons' which highlight the main insights. Theories are complemented by numerous real-world cases that engage students and lead them to connect theories to real situations. Chapters include review questions, exercises, and suggestions for further reading to enhance the learning experience, and an accompanying website offers additional student exercises, as well as teaching slides. ●Numerous real-world cases - drawn largely from industries that students consider most important (such as consumer goods and the digital economy) - are integrated into the main text and demonstrate how theories relate to real situations ●Formal models are carefully developed and presented in detail, and assume no background knowledge ●Within-chapter 'lessons' summarize and highlight the main insights of analyses for students ●Familiarizes students with the most important models for understanding the strategies chosen by firms with market power 目錄 Part I. Getting Started: 1. What is 'Markets and Strategies'? 2. Firms, consumers and the market Part II. Market Power: 3. Static imperfect competition 4. Dynamic aspects of imperfect competition Part III. Sources of Market Power: 5. Product differentiation 6. Advertising and related market strategies 7. Consumer inertia Part IV. Pricing Strategies and Market Segmentation: 8. Group pricing and personalized pricing 9. Menu pricing 10. Intertemporal price discrimination 11. Bundling Part V. Product Quality and Information: 12. Asymmetric information, price and advertising signals 13. Marketing tools for experience goods Part VI. Theory of Competition Policy: 14. Cartels and tacit collusion 15. Horizontal mergers 16. Strategic incumbents and entry 17. Vertically related markets Part VII. R&D and Intellectual Property: 18. Innovation and R&D 19. Intellectual property Part VIII. Networks, Standards and Systems: 20. Markets with network goods 21. Strategies for network goods Part IX. Market Intermediation: 22. Markets with intermediated goods 23. Information and reputation in intermediated product markets Appendix A. Game theory Appendix B. Competition policy Solutions to end-of-chapter exercises