Statistics for Management and Economics, Abridged (Custom Solutions) (12版)

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【簡介】 Discover how important statistical methods are for today's managers and economists as you learn how to apply these tools to real business problems with Keller's best-selling STATISTICS FOR MANAGEMENT AND ECONOMICS. This edition emphasizes applications over calculations. A unique three-step "ICI" approach to problem solving teaches you how to "identify" the correct statistical technique by focusing on the problem objective and data type; "compute" the statistics by hand or using Excel®; and, finally, "interpret" the results within the context of the problem. Data-driven examples and cases demonstrate how marketing managers, financial analysts, accountants and economists rely on statistical applications. In addition, thousands of exercises and datasets use real data from individuals, sports teams or the stock market to let you practice what you've learned. 【目錄】 1 What is Statistics? 2 Graphical Descriptive Techniques 3 Numerical Descriptive Techniques 4 Probability 5 Random Variables and Discrete Probability Distributions 6 Continuous Probability Distributions 7 Sampling Distributions 8 Introduction to Estimation 9 Introduction to Hypothesis Testing 10 Inference About a Population 11 Inference about Comparing Two Populations 12 Analysis of Variance 13 Chi-Squared Tests 14 Simple Linear Regression and Correlation Appendix A Data File Sample Statistics Appendix B Tables Appendix C A Guide to Statistical Techniques Appendix D Index of Excel Output and Instructions Appendix E Management and Economic Applications Appendix F Answers to Selected Even-Numbered Exercises

Statistics for Management and Economics (12版)

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書名：Statistics for Management and Economics 12/E 作者：Keller 出版社：CENGAGE 出版日期：2022/00/00 ISBN：9789815059434 目錄 1. What is Statistics? 2. Graphical Descriptive Techniques I. 3. Graphical Descriptive Techniques II. 4. Numerical Descriptive Techniques. 5. Data Collection and Sampling. 6. Probability. 7. Random Variables and Discrete Probability Distributions. 8. Continuous Probability Distributions. 9. Sampling Distributions. 10. Introduction to Estimation. 11. Introduction to Hypothesis Testing. 12. Inference about a Population. 13. Inference about Comparing Two Populations. 14. Analysis of Variance. 15. Chi-Squared Tests. 16. Simple Linear Regression and Correlation. 17. Multiple Regression. 18. Model Building. 19. Nonparametric Statistics. 20. Time-Series Analysis and Forecasting. 21. Statistical Process Control. 22. Decision Analysis. 23. Conclusion. Appendix A. Data File Sample Statistics. Appendix B. Tables. Appendix C. Answers to Selected Even-Numbered Exercises. Index.

統計學：基礎與應用(Statistics for Management and Economics 11/e) (11版)

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書名：統計學：基礎與應用 11/e 作者：顏慧、丁淑方 譯/呂金河 審閱；Gerald Keller 出版社：東華 出版日期：2019/04/01 ISBN：9789579282406 內容簡介 本書特色 　　本書強調應用多於計算，示範重要的統計方法和工具是如何被現今的管理者所應用。本書囊括超過 1,000 個真實的資料檔案，並衍生超過 2,000 個資料驅動 (data-driven) 的範例、習題及個案，內容遍及商業的各個功能領域，清楚地呈現統計是如何被行銷管理者、財務分析師、會計師，以及經濟學者等所應用。 　　為了加強讀者全面與實務的統計技能，以因應未來在職場上的需求，本書採用三階段的解題方法： 　　•透過對問題和資料型態的了解，辨識正確的統計方法。 　　•運用手算或 Excel 計算統計數據。 　　•針對問題之意涵詮釋統計結果。 目錄 第1章 何謂統計學？ 第2章 圖示和表格的敍述方法 第3章 數值的敘述方法 第4章 資料的蒐集和抽樣 第5章 機率 第6章 隨機變數和間斷機率分配 第7章 連續機率分配 第8章 抽樣分配 第9章 估計的介紹 第10章 假設檢定的介紹 第11章 單一母體的推論 第12章 兩個母體比較的推論 第13章 變異數分析 第14章 卡方檢定 第15章 簡單線性迴歸和相關分析附錄