【簡介】 Discover how important statistical methods are for today's managers and economists as you learn how to apply these tools to real business problems with Keller's best-selling STATISTICS FOR MANAGEMENT AND ECONOMICS. This edition emphasizes applications over calculations. A unique three-step "ICI" approach to problem solving teaches you how to "identify" the correct statistical technique by focusing on the problem objective and data type; "compute" the statistics by hand or using Excel®; and, finally, "interpret" the results within the context of the problem. Data-driven examples and cases demonstrate how marketing managers, financial analysts, accountants and economists rely on statistical applications. In addition, thousands of exercises and datasets use real data from individuals, sports teams or the stock market to let you practice what you've learned. 【目錄】 1 What is Statistics? 2 Graphical Descriptive Techniques 3 Numerical Descriptive Techniques 4 Probability 5 Random Variables and Discrete Probability Distributions 6 Continuous Probability Distributions 7 Sampling Distributions 8 Introduction to Estimation 9 Introduction to Hypothesis Testing 10 Inference About a Population 11 Inference about Comparing Two Populations 12 Analysis of Variance 13 Chi-Squared Tests 14 Simple Linear Regression and Correlation Appendix A Data File Sample Statistics Appendix B Tables Appendix C A Guide to Statistical Techniques Appendix D Index of Excel Output and Instructions Appendix E Management and Economic Applications Appendix F Answers to Selected Even-Numbered Exercises