書名: Advertising Campaign Strategy 2015 5 /e (5版)
作者: Parente/Strausbaugh
版次: 5
ISBN: 9781133434801
出版社: Cengage
書籍開數、尺寸: 23.1*16.3
重量: 0.54 Kg
頁數: 432
定價: 1750
售價: 1750
庫存: 已售完
LINE US!
此書為本公司代理,目前已售完,有需要可以向line客服詢問進口動向

付款方式: 超商取貨付款 line pay
信用卡 全支付
線上轉帳 Apple pay
物流方式: 超商取貨
宅配
門市自取

為您推薦

電子書 Advertising Campaign Strategy: A Guide to Marketing Communication Plans 9781133434801 05/E 2015 <Cengage> (5版)

電子書 Advertising Campaign Strategy: A Guide to Marketing Communication Plans 9781133434801 05/E 2015 <Cengage> (5版)

類似書籍推薦給您

原價: 3050 售價: 3050 現省: 0元
立即查看
Advertising and Integrated Brand Promotion (9版)

Advertising and Integrated Brand Promotion (9版)

類似書籍推薦給您

原價: 1600 售價: 1504 現省: 96元
立即查看
Integrated Advertising, Promotion, and Marketing Communications (9版)

Integrated Advertising, Promotion, and Marketing Communications (9版)

類似書籍推薦給您

原價: 1490 售價: 1416 現省: 74元
立即查看
Advertising and Promotion: An Integrated Marketing Communications Perspective (13版)

Advertising and Promotion: An Integrated Marketing Communications Perspective (13版)

類似書籍推薦給您

Accounting Information Systems 4e covers the four roles for accountants with respect to information technology: users of technology and information systems, managers of users of technology, designers of information systems, and evaluators of information systems. Accountants must understand the organization and how organizational processes generate information important to management. The focus of Accounting Information Systems 4e is on the accountant's role as a business analyst in solving business problems by database modeling, database design, and business process modeling. Unlike other texts that provide a broad survey of AIS related topics, this text concentrates on developing practical business analysis skills through real-world examples, problems, and projects. Whether you are developing a new course for AIS or incorporating AIS materials into your existing curriculum, Accounting Information Systems 4e will help your students develop the technological skills they need for their future careers. "Ch 1 Accounting Information Systems and Firm Value Ch 2 Data Analytics: Addressing Accounting Questions with Data Ch 3 Data Analytics: Data Visualizations Ch 4 Accountants as Business Analysts Ch 5 Data Modeling Ch 6 Relational Databases and Enterprise Systems Ch 7 Sales and Collections Business Process Ch 8 Purchases and Payments Business Process Ch 9 Conversion Business Process Ch10 Integrated Project Ch11 Accounting Information Systems and Internal Controls Ch12 Cybersecurity and Computer Fraud Ch13 Monitoring and Auditing AIS Ch14 Reporting Processes and eXtensible Business Reporting Language (XBRL) Ch15 Emerging Technologies: Blockchain and AI Automation Ch16 The Balanced Scorecard, Business Model Canvas, and Business Value of Information Technology Ch17 Justifying and Planning IT Initiatives Using Project Management Techniques"

原價: 1680 售價: 1596 現省: 84元
立即查看
Strategic Writing: Multimedia Writing for Public Relations, Advertising and More Strategic Writing: Multimedia Writing for Publi (5版)

Strategic Writing: Multimedia Writing for Public Relations, Advertising and More Strategic Writing: Multimedia Writing for Publi (5版)

類似書籍推薦給您

原價: 2050 售價: 2050 現省: 0元
立即查看