More Than Curious: A Science Memoir
類似書籍推薦給您
【簡介】
In this riveting memoir, journey alongside a physicist who had the rare privilege of witnessing — and contributing to — some of the most groundbreaking developments in 20th-century science. With firsthand accounts of interactions with legendary figures such as Richard Feynman, S Chandrasekhar, Edward Teller, John Wheeler, Stephen Hawking, Ya B Zel'dovich, James Watson, Julian Schwinger, Fred Hoyle, Martin Rees, Ed Witten, and many others, the narrative offers an insider's view of the minds that shaped our understanding of black holes, gravitational waves, and the universe itself. The author shares unique experiences, including working under Nobel Laureate Kip Thorne and guiding Adam Riess toward a Nobel Prize-winning discovery.
Beyond the scientific realm, the memoir delves into collaborations with technology visionaries, military leaders, and US presidents, offering a rich tapestry of stories that intersect with the most influential personalities of our time. This book is an essential read for physicists, astronomers, and anyone fascinated by the frontiers of science and the extraordinary individuals who push those boundaries.
【目錄】
Foreword by Adam G Riess
Author's Preface
DNA
New Americans
Lamont
To California
Altadena
Projects
Boy Scout
High School
Getting to Harvard
Radio Days
Sophomoric
Coursework
Professors
Graduating
Livermore
Teller
Gravitational Waves
Kip
Black Holes
Feynman
Chandrasekhar
Motivation
I.O.T.A.
Les Houches
Job, No Job
Resolution
Zel'dovich
Princeton
Metrics
Ticket Out
Tenures
New Colleagues
Jimmy Carter
Protvino
Academics
Academic Politics
Committees
JASON
Green Apples
JASON Again
Chairman
Numerical Recipes
Nukes and Spooks
Sea Stories
The Grove
Boxes
Tryouts
Evangelist
Global Grid
Far Out
Computers
Sea Duty
Arrived
Uprooting
Harmony
Senior Executive
Wen Ho Lee
Cerro Grande
Hard Drives
The Process
The Fall
Nanos
Innocents Abroad
Transitions
PCAST
Obama
Alice and Bob
Elections
Trumped
COVID and Beyond
Index
立即查看
The Strategy and Tactics of Pricing: A Guide to Growing More Profitably (7版)
類似書籍推薦給您
【簡介】
The Strategy and Tactics of Pricing is the most well-established and influential strategic pricing text available, relied on by practitioners and students globally as a core guide for value-based pricing. The book explains how to balance the ability to create and extract value through from markets by managing pricing decisions in a more strategic and profitable manner. Rather than calculating prices to cover costs or to achieve sales goals, readers will learn to frame more strategic choices that proactively influence customer perceptions of value, manage internal costs, and profitably shift demand curves.
This edition features new discussions on harnessing concepts from behavioral economics as well as a refined "value cascade" to help organize the topics covered in this book. Readers will also benefit from:
1.Major revisions to more than a third of the chapters, including an expanded discussion of the role of artificial intelligence and machine learning analytics tools to assist in the evaluation of new pricing opportunities
2.Discussion of many of the new pricing and revenue-recognition models such as consumption-based pricing, outcomes-based pricing, and others
3.An expanded discussion on "Special Topics in Pricing" that cover many of the transformative pricing moves successful companies have made in the past few years in response to major disruptive forces such as the pandemic as well as re-emergent inflation
4.In-chapter textboxes and call-out to highlight different "pricing concepts in action" using actual examples of companies addressing market challenges
5.Chapter summaries and visual aids to help the reader better understand the ideas and concepts presented throughout this book
This comprehensive, managerially-focused text is a must-read for students and professionals with an interest in strategic price management and achieving commercial excellence for their organizations. Additional online resources include PowerPoint slides and an instructor’s manual, including exercises, mini-cases, and examination questions.
【目錄】
Ch 1 Strategic Pricing
Ch 2 Economic Value
Ch 3 Price and Value Communication
Ch 4 Price Structure
Ch 5 Pricing Policy
Ch 6 Price Competition
Ch 7 Price Level
Ch 8 Measurement of Price Sensitivity
Ch 9 Financial Analysis
Ch10 Specialized Strategies
Ch11 Creating a Strategic Pricing Capability
Ch12 Ethics and the Law
原價:
1360
售價:
1292
現省:
68元
立即查看