Small Business Management: Launching And Growing Entrepreneurial Ventures (Original SC) (20版)
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【簡介】
Discover the keys to small business success with Longenecker/Petty/Palich/Hoy's SMALL BUSINESS MANAGEMENT: LAUNCHING AND GROWING ENTREPRENEURIAL VENTURES, 20E. This best-selling book provides practical concepts, entrepreneurial insights and complete resources that are valuable now and throughout your management ventures. This edition guides you through the full business cycle, from how to start and manage to growing and harvesting a business. Current coverage offers innovative tools and unforgettable examples, cases and activities to sharpen skills. You take the role of decision-maker as you apply what you've learned to current challenges in today's small businesses. Revisions address the gig economy while expanded coverage of the business plan highlights the Business Model Canvas. Updated, clear explanations of financial statements focus on the needs of small business owners. MindTap digital resources and LivePlan business plan software are also available with more tools for business success.
【目錄】
Part I: Entrepreneurship: A World of Opportunity
Ch 1 The Entrepreneurial Life
Ch 2 Integrity, Ethics, and Social Entrepreneurship
Part II: Starting from Scratch or Joining an Existing Business
Ch 3 Starting a Small Business
Ch 4 Franchises and Independent Contracting in the Gig and Sharing Economies
Ch 5 The Family Business and Buyouts
Part III: Developing the New Venture Business Plan
Ch 6 Visualizing Your Dream: The Business Model and the Business Plan
Ch 7 The Marketing Plan
Ch 8 The Organizational Plan: Teams, Legal Structures, Alliances, and Directors
Ch 9 The Location Plan
Ch10 Understanding a Firm's Financial Statements
Ch11 Forecasting Financial Requirements
Ch12 Financing the Small Business
Ch13 Planning for the Harvest
Part IV: Focusing on the Customer: Marketing Growth Strategies
Ch14 Building Customer Relationships
Ch15 Product Development and Supply Chain Management
Ch16 Pricing and Credit Decisions
Ch17 Promotional Planning
Ch18 Global Opportunities for Small Businesses
Part V: Managing Growth in the Small Business
Ch19 Professional Management and the Small Business
Ch20 Managing Human Resources
Ch21 Managing Small Business Operations
Ch22 Managing the Firm's Assets
Ch23 Managing Risk
原價:
1560
售價:
1482
現省:
78元
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Ventures Transitions Level 5 Student's Book (3版)
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Ventures Transitions Level 5 Student's Book
版 次： 3 版
作 者： Gretchen Bitterlin, Dennis Johnson, Donna Price, Sylvia Ramirez, K. Lynn Savage
I S B N - 13 ： 9781108925204
分 類： 主教材-成人
系 列： Ventures Transitions 3rd Edition
年 份： 2021
英 文 類 型： 美式英語
適 用 程 度： Upper Intermediate
C E F R Level： B2
商 品 型 式： 平裝
頁 數： 176 頁
【職場英語課程推薦教材】
Ventures Transitions整合聽、說、讀、寫四大技巧，並融入英文履歷(Resume)、感謝信函、申請入學文件等寫作課程，協助學生針對高等教育及求職等生涯發展所需之英文技能做訓練。新版特色如下：
■文法概念更強化
每單元新增一個文法章節，扎實訓練學生於學術英語及職場英語所需之語句。
■Grammar Presentation Videos
各單元文法皆搭配文法教學短片，掃描課本QR Code即可觀看，學習不受限。
■College and Career Readiness
書後提供更多閱讀訓練，增進學生學術英語及職場英語技能，並增進其思辨能力。
A six-level, standards based, integrated skills series for Adult Education, aligned to WIOA, NRS, English Language Proficiency, and College and Career Readiness standards.
Ventures 3rd Edition Transitions Student's Book has 10 units with six lessons each, based on relevant adult-learner themes. Two-page lessons are designed for an hour of classroom instruction and are aligned to teach students the skills needed for success with their education or careers. Culture notes, speaking, reading, and writing tips enrich and support exercises. A College and Career Readiness section in the back of the book addresses needs for more reading practice. Students can access audio and grammar presentation videos using the QR codes found throughout the book.
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