International Business 3/e IA (3版)

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【簡介】 With the incisive and comprehensive exploration of international business in the modern world, in this edition of International Business, an accomplished team of educators and business practitioners delivers a revitalized approach to the discipline that brings international business to life. This edition of the book includes one-of-a-kind chapters on sustainability, poverty, and innovation, as well as explorations of the COVID-19 pandemic and its effects on commerce, the business implications of social and civic justice, race, and inequality debates, and new case studies including one on equity, diversity, and inclusion at Microsoft. The book efficiently prepares students for the global economy and transforms the authors’ impressive international experience at multinational corporations into an indispensable pedagogical resource. This international adaptation further strengthens the bond between the readers and the contemporary world of international business through the introduction of new case studies, caselets, illustrations, and exhibits related to India–Australia bilateral trade association, solar mamas of Sudan, evolution of Islamic banking in Tanzania, McDonald's kosher menu in Israel, and so on. It takes us through the emerging factors affecting the international business such as digital transformation and global supply-chain strategies post COVID-19. Critical thinking questions added at the end of each chapter will encourage the students to think analytically and delve deeper into the topic. 【目錄】 1 Globalization 2 International Business Analytic Tools 3 Political Systems 4 The Legal Environment 5 Economic Systems 6 Currency and Foreign Exchange 7 Trade Theories 8 Culture 9 Sustainability 10 Poverty 11 Technological Change and Infrastructure 12 Global Innovation and Intellectual Property 13 Country Selection and Entry Modes 14 International Strategy 15 International Organizational Structures 16 Global Leadership 17 Global Marketing 18 Global Operations and Supply-Chain Management 19 Global Human Resource Management 20 Global Finance and Accounting

International Business (9版)

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【簡介】 Description Thoroughly updated, the 9th edition of this bestselling textbook incorporates global trends and data, supported by an exemplary case selection based on firms from around the world. The internationally cited author team of Czinkota, Ronkainen, and Gupta balance conceptual understanding of business theory with the day-to-day realities of business practice, preparing students to become successful participants in the global business place. This edition brings greater focus on Asia and emerging markets, as well as Brexit, the impact of COVID-19 on business and the importance of technology and the digital space to international business practice. Through its discussion and analysis, the book guides students to a greater understanding of contemporary business issues and helps them to develop new tools of analysis. Covering all key aspects of international business, the authors emphasize a few key dimensions: international context, role of government in international business, small- and medium-sized firms, and social responsibility. 【目錄】 Table of Contents Part I 1 - The International Business Imperative 2 - Trade and Investment Policies 3 - The Essence of Culture 4 - Politics and Laws Part II 5 - Financial Management 6 - Developing and Emerging Markets and Their Integration 7 - Building Data and Knowledge 8 - Entry and Expansion Part III 9 - International Marketing 10 - Services 11 - International Supply Chain Management 12 - Managing Globally Part IV 13 - Ownership, Governance, and Sustainability 14 - Digital Contributions for International Business 15 - International Business: the Soul and the Future Case Studies 1 - Alibaba and Its Influence on International Market 2 - Do International Traders Have It All Wrong? 3 - Diwali in India 4 - The Tomato: Vegetable or Fruit? 5 - Mixel Agitators, a French SME Expanding into China 6 - HSBC: Guanxi for Internationalization 7 - The Bell Boeing V-22 8 - Tao Kea Noi Seaweed Snack: Going Global 9 - Honeyland Manuka Honey from New Zealand 10 - When Diamonds Weep 11 - H-1B Visa: A High-Tech Dilemma 12 - Chopsticks from America: A Historic Assessment 13 - Ecological Cooling: The Fridge from Eastern Germany 14 - One Afternoon at the United States International Trade Commission 15 - Whiskey to Vietnam: Learning Rapidly

International Business (3版)

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The third edition of International Business offers an action-focused, practical approach to the topic, helping students understand the global business environment and its repercussions for executives. The book provides thorough coverage of the field, delving into fundamental concepts and theory; the cultural, political, and economic environment; international business strategies; and even functional management areas. More comprehensive than competing books, International Business includes: Strengthened, expanded global cases, examples, and 'industry' and 'country' mini-cases that give students practical insight into the ways companies actually behave within a competitive, global environment Updated coverage of key trends that impact how international business functions, including the drivers of globalization, e-commerce and the impact of the Internet, and international entrepreneurship New material on technology issues, the impact of the financial crisis, and problems in the EU Expanded discussion of the skills and strategies students need to succeed in today's international business environment, including dynamic capabilities, foreign direct investment, and market entry strategies Also featuring a companion website with a test bank, Powerpoint slides, and instructor’s manual, this book is ideal for undergraduate and graduate students and instructors of any international business course.