書名: The Economics of Money, Banking and Financial Markets (13版)
作者: Mishkin
版次: 13
ISBN: 9781292409481
出版社: Pearson
出版日期: 2021/11
書籍開數、尺寸: 20.3x25.5x2.2
重量: 1.21 Kg
頁數: 717
內文印刷顏色: 全彩
#會計與財務
#經濟學
#總體經濟學
#投資
#金融市場與機構
定價: 1680
售價: 1509
庫存: 庫存: 4
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The Economics of Money, Banking and Financial Markets (GE) 作 / 譯 者 : Frederic S. Mishkin I S B N - 13 : 9781292409481 I S B N - 類 別: 貨幣 /貨幣理論及政策 版 次: 13 版 年 份: 2022 規 格: 717 頁 出 版 商: Pearson Education 內容簡介 The Economics of Money, Banking and Financial Markets brings a fresh perspective to today's major questions surrounding financial policy. Influenced by his term as Governor of the Federal Reserve, Frederic Mishkin offers students a unique viewpoint and informed insight into the monetary policy process, the regulation and supervision of the financial system, and the internationalization of financial markets. The 13th Edition provides a unifying, analytical framework for learning that fits a wide variety of syllabi. And core economic principles and real-world examples organize students' thinking and keep them motivated. After reading this text, students are well equipped to apply these financial models, terms, and equations to decisions that affect both their personal and professional lives. 目錄 PART I: INTRODUCTION Ch 1 Why Study Money, Banking, and Financial Markets? Ch 2 An Overview of the Financial System Ch 3 What Is Money? PART II: FINANCIAL MARKETS Ch 4 The Meaning of Interest Rates Ch 5 The Behavior of Interest Rates Ch 6 The Risk and Term Structure of Interest Rates Ch 7 The Stock Market, the Theory of Rational Expectations, and the Efficient Market Hypothesis PART III: FINANCIAL INSTITUTIONS Ch 8 An Economic Analysis of Financial Structure Ch 9 Banking and the Management of Financial Institutions Ch10 Economic Analysis of Financial Regulation Ch11 Banking Industry: Structure and Competition Ch12 Financial Crises in Advanced Economies Ch13 Financial Crises in Emerging Market Economies PART IV: CENTRAL BANKING AND THE CONDUCT OF MONETARY POLICY Ch14 Central Banks Ch15 The Money Supply Process Ch16 Tools of Monetary Policy Ch17 The Conduct of Monetary Policy: Strategy and Tactics PART V: INTERNATIONAL FINANCE AND MONETARY POLICY Ch18 The Foreign Exchange Market Ch19 The International Financial System PART VI: MONETARY THEORY Ch20 Quantity Theory, Inflation, and the Demand for Money Ch21 The IS Curve Ch22 The Monetary Policy and Aggregate Demand Curves Ch23 Aggregate Demand and Supply Analysis Ch24 Monetary Policy Theory Ch25 The Role of Expectations in Monetary Policy Ch26 Transmission Mechanisms of Monetary Policy

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He also taught statistical courses at the Department of Labor in Washington, D.C. Dr. Anderson has received numerous honors for excellence in teaching and service to student organizations. He is the co-author of ten well-respected textbooks related to decision sciences, and he actively consults with businesses in the areas of sampling and statistical methods. Born in Grand Forks, North Dakota, Dr. Anderson earned his B.S., M.S. and Ph.D. degrees from Purdue University. Dennis J. Sweeney is professor emeritus of quantitative analysis and founder of the Center for Productivity Improvement at the University of Cincinnati. Born in Des Moines, Iowa, he earned a B.S.B.A. degree from Drake University and his M.B.A. and D.B.A. degrees from Indiana University, where he was an NDEA fellow. Dr. Sweeney has worked in the management science group at Procter & Gamble and has been a visiting professor at Duke University. He also served as head of the Department of Quantitative Analysis and served four years as associate dean of the College of Business Administration at the University of Cincinnati. Dr. Sweeney has published more than 30 articles and monographs in the area of management science and statistics. The National Science Foundation, IBM, Procter & Gamble, Federated Department Stores, Kroger and Cincinnati Gas & Electric have funded his research, which has been published in journals such as Management Science, Operations Research, Mathematical Programming and Decision Sciences. Dr. Sweeney has co-authored ten textbooks in the areas of statistics, management science, linear programming and production and operations management. 作者簡介(中文翻譯) Jeffrey D. Camm是威克森林大學商學院的Inmar總統主席和商業分析課程的高級副院長。他出生於俄亥俄州辛辛那提市,擁有賽維爾大學(俄亥俄州)的學士學位和克萊姆森大學的博士學位。在加入威克森林大學教職之前,Camm博士曾在辛辛那提大學任教。他還曾在斯坦福大學擔任訪問學者,並在達特茅斯學院塔克商學院擔任商業管理訪問教授。Camm博士在優化應用於運營管理和市場營銷問題領域發表了45多篇論文。他的研究發表在《科學》、《管理科學》、《運營研究》、《界面》和其他專業期刊上。Camm博士曾獲得辛辛那提大學的Dornoff卓越教學研究員稱號,並於2006年獲得INFORMS運營研究實踐教學獎。作為實踐所言的堅定信徒,他曾擔任多家公司和政府機構的運營研究顧問。從2005年到2010年,Camm博士擔任INFORMS應用分析學報(前身為Interfaces)的主編。2017年,他被任命為INFORMS院士。 James J. Cochran是阿拉巴馬大學應用統計學教授,Rogers-Spivey教職研究員和教職員研究副院長。他出生於俄亥俄州代頓市,獲得萊特州立大學的學士、碩士和工商管理碩士學位,以及辛辛那提大學的博士學位。Cochran博士自2014年起在阿拉巴馬大學任職,並曾在斯坦福大學、塔爾卡大學、南非大學和康卡迪亞大學進行訪問學者研究。Cochran博士在運營研究和統計方法的發展和應用方面發表了45多篇論文。他的研究發表在《管理科學》、《美國統計學家》、《統計學與機率通訊》、《運營研究年鑒》、《歐洲運營研究期刊》、《組合優化學報》、《INFORMS應用分析和統計學》以及《統計學和概率信函》等期刊上。他於2008年獲得INFORMS運營研究實踐教學獎,並於2010年獲得Mu Sigma Rho統計教育獎。Cochran博士於2005年當選國際統計學會會員,並於2011年成為美國統計學會院士。他於2014年獲得創始人獎和2015年獲得卡爾·E·皮斯獎,這兩個獎項都是由美國統計學會頒發的。2017年,他獲得美國統計學會的Waller杰出教學生涯獎,並被任命為INFORMS院士。2018年,他獲得INFORMS主席獎。Cochran博士是有效統計和運營研究教育的堅定支持者,認為這是改善實際問題應用質量的手段,他組織並主持了世界各地的教學研討會。 Michael J. Fry是辛辛那提大學林德納商學院的運營、商業分析和信息系統教授,商業分析中心的學術主任。他出生於德克薩斯州基林市,獲得德克薩斯農工大學的學士學位和密歇根大學的碩士和博士學位。他自2002年起在辛辛那提大學任職,曾擔任系主任。Fry博士被任命為林德納研究研究員。他還曾在康奈爾大學塞繆爾·柯蒂斯·約翰遜研究生管理學院和英屬哥倫比亞大學Sauder商學院擔任訪問教授。Fry博士在《運營研究》、《M&SOM》、《Tra》等期刊上發表了25多篇研究論文。 目錄大綱 1. Data and Statistics. 2. Descriptive Statistics: Tabular and Graphical Displays. 3. Descriptive Statistics: Numerical Measures. 4. Introduction to Probability. 5. Discrete Probability Distributions. 6. Continuous Probability Distributions. 7. Sampling and Sampling Distributions. 8. Interval Estimation. 9. Hypothesis Tests. 10. Inference about Means and Proportions with Two Populations. 11. Inferences about Population Variances. 12. Comparing Multiple Proportions, Test of Independence and Goodness of Fit. 13. Experimental Design and Analysis of Variance. 14. Simple Linear Regression. 15. Multiple Regression. 16. Regression Analysis: Model Building. 17. Time Series Analysis and Forecasting. 18. Nonparametric Methods. 19. Decision Analysis. 20. Index Numbers. 21. Statistical Methods for Quality Control. 22. Sample Survey. Appendix A. References and Bibliography. Appendix B. Tables. Appendix C. Summation Notation. Appendix D. Microsoft Excel and Tools for Statistical Analysis. Appendix E. Computing p-Values Using JMP and Excel. Appendix F: Microsoft Excel Online and Tools for Statistical Analysis. Appendix G: Solutions to Even-Numbered Exercises (Cengage eBook). 目錄大綱(中文翻譯) 1. 數據與統計。 2. 描述性統計:表格和圖形展示。 3. 描述性統計:數值測量。 4. 概率入門。 5. 離散概率分佈。 6. 連續概率分佈。 7. 抽樣和抽樣分佈。 8. 區間估計。 9. 假設檢驗。 10. 關於兩個母體的平均值和比例的推論。 11. 關於母體變異數的推論。 12. 比較多個比例、獨立性檢驗和適合度檢驗。 13. 實驗設計和變異數分析。 14. 簡單線性回歸。 15. 多元回歸。 16. 回歸分析:模型建立。 17. 時間序列分析和預測。 18. 非參數方法。 19. 決策分析。 20. 指數數字。 21. 品質控制的統計方法。 22. 樣本調查。 附錄A. 參考文獻。 附錄B. 表格。 附錄C. 總和符號。 附錄D. Microsoft Excel和統計分析工具。 附錄E. 使用JMP和Excel計算p值。 附錄F. Microsoft Excel線上和統計分析工具。 附錄G:偶數編號練習的解答(Cengage電子書)。

原價: 1520 售價: 1414 現省: 106元
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個體經濟學 (2版)

個體經濟學 (2版)

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書名:個體經濟學(二版) 作者:陳正倉, 林惠玲 出版社:雙葉 出版日期:2020/01/00 ISBN:9789579096614 內容簡介   本書主要討論個體經濟理論,輔以個案研究及觀念與思考,同時融入現實生活中消費者與生產者的行為、價格決定的過程,以及政府的經濟管制行為,讓讀者了解個體經濟學的實用性。這是一本兼顧原理、例題與應用的教科書,除可作為經濟學系個體經濟學的教科書外,並可作為其他學系個體經濟學的教學用書。   專欄豐富且多樣化:以生活化的「個案研究」幫助讀者了解理論與觀念;在「觀念與思考」中再次闡明重要觀念,輔以實例或問題來進行更加深入的思考;「諾貝爾經濟學獎」帶領讀者認識重要的諾貝爾經濟學獎得主及所提理論。   練習題目廣泛且多元:豐富且廣泛類型的題目可幫助讀者練習,尤其是利用Excel繪圖和數學方程式更可加強學習效果。   資料在地化且新近:以臺灣實際的資料來說明、驗證個體經濟理論的實用性。 目錄 第01章 緒論  1.1 個體經濟學的研究對象及其發展  1.2 個體經濟學的特質與經濟行為流程  1.3 實證經濟學與規範經濟學  1.4 研究個體經濟學的目的  1.5 理論與模型 第02章 消費者的選擇行為  2.1 消費者的偏好與效用  2.2 消費者的預算限制  2.3 消費者的均衡  2.4 無異曲線分析法的應用 第03章 個別需求與市場需求  3.1 個別需求  3.2 價格變動的替代效果與所得效果  3.3 市場需求  3.4 需求的外部性 第04章 廠商與生產函數  4.1 廠商的意義與發展  4.2 廠商的目標  4.3 廠商的生產函數  4.4 廠商的短期生產函數  4.5 廠商的長期生產函數  4.6 規模報酬 第05章 生產成本與規模經濟  5.1 成本的定義  5.2 短期成本函數  5.3 長期成本函數  5.4 規模經濟  5.5 長期成本曲線與短期成本曲線的關係  5.6 範疇經濟 第06章 產業與市場結構  6.1 結構─行為─績效的分析架構  6.2 產業與市場  6.3 產業(或市場)的分類  6.4 產業結構或市場結構  6.5 產業結構的分類標準  6.6 產業結構的決定因素 第07章 完全競爭市場  7.1 完全競爭市場的特質  7.2 完全競爭廠商的短期決策  7.3 完全競爭市場的短期供給  7.4 完全競爭市場的短期均衡  7.5 完全競爭廠商的長期均衡  7.6 完全競爭市場的長期供給  7.7 完全競爭市場的優點  7.8 完全競爭市場的缺點  7.9 完全競爭理論的應用 第08章 獨占市場  8.1 獨占廠商的目標─追求最大的利潤  8.2 獨占市場的短期均衡  8.3 獨占市場的長期均衡  8.4 需求彈性與獨占利潤  8.5 獨占與利潤  8.6 獨占地位的創造與維護  8.7 獨占的優點與缺點  8.8 政府對獨占廠商的管制 第09章 獨占性競爭與寡占市場  9.1 獨占性競爭廠商的短期均衡  9.2 獨占性競爭廠商的長期均衡  9.3 獨占性競爭與完全競爭的比較  9.4 獨占性競爭的經濟績效  9.5 寡占市場  9.6 非合作寡占市場─Cournot 模型  9.7 非合作寡占市場─Bertrand 模型  9.8 非合作寡占市場─Edgeworth 模型  9.9 非合作寡占市場─Stackelberg 模型  9.10 異質寡占─Bertrand 模型  9.11 領導性寡占市場  9.12 合作的寡占市場─勾結模型  9.13 政府對高度寡占市場的干預  9.14 寡占市場的經濟績效 第10章 供給與需求及價格機能  10.1 市場需求  10.2 市場供給  10.3 市場的供給與需求─價格機能  10.4 供給與需求的變動─均衡的調整  10.5 價格機能─ 一隻看不見的手  10.6 需求彈性  10.7 供給彈性  10.8 以供需情況的變動來做預測 第11章 供給與需求原理的應用  11.1 需求法則的應用  11.2 供給法則的應用  11.3 供給與需求的循環變動  11.4 政府對市場供需的干預 第12章 廠商的價格行為與策略  12.1 成本加成訂價法  12.2 成套銷售訂價法  12.3 搭配銷售法  12.4 差別取價  12.5 跨期差別取價  12.6 兩段訂價法  12.7 限制性訂價法  12.8 掠奪性訂價法  12.9 品牌氾濫策略  12.10 超額產能策略 第13章 賽局理論與競爭策略  13.1 優勢策略  13.2 Nash 均衡  13.3 囚犯的兩難  13.4 重複賽局  13.5 序列賽局  13.6 阻止加入策略 第14章 生產要素市場―勞動市場  14.1 生產要素勞動的需求  14.2 生產要素勞動的供給  14.3 完全競爭勞動市場的均衡  14.4 完全競爭勞動市場廠商的均衡  14.5 非完全競爭勞動市場廠商的均衡  14.6 雙邊獨占  14.7 基本工資與失業 第15章 投資、教育投資與地租  15.1 投資的現值與利率  15.2 投資資金的需求  15.3 投資資金的供給  15.4 利率的決定  15.5 風險與投資  15.6 教育投資(人力資本投資)  15.7 土地的供需與地租 第16章 一般均衡與經濟效率  16.1 一般均衡與部分均衡  16.2 交換的效率  16.3 公平與效率  16.4 生產效率  16.5 完全競爭社會的一般均衡  16.6 國際貿易 第17章 資訊經濟學  17.1 資訊的蒐集─效用極大  17.2 品質不確定與資訊不對稱  17.3 逆向選擇  17.4 資訊不對稱的解決方法  17.5 市場訊號  17.6 道德風險  17.7 當事人與代理人的問題 第18章 外部性與公共財  18.1 外部性  18.2 外部性的解決辦法  18.3 外部性、財產權與寇斯定理  18.4 私有財與公共財  18.5 共同財產  18.6 公共財  18.7 公共財的需求與供給

原價: 720 售價: 648 現省: 72元
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Marketing: An Introduction (15版)

Marketing: An Introduction (15版)

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Marketing: An Introduction(GE)作  /  譯    者 :Gary Armstrong,Philip Kotler,Marc Oliver OpresnikI S B N -  13 :9781292433103I S B N -  10 :1292433108類             別:行銷管理 版             次:15 版年             份:2023規             格:701 頁出     版     商:Pearson Education 內容簡介 Marketing: An Introduction shows you how creating and capturing customer value drives effective marketing strategies. The text reflects major trends and shifting forces that impact marketing in this digital age of customer value, engagement and relationships. This in turn gives you a richer understanding of basic marketing concepts, strategies and practices. The 15th Edition features updated and deeply developed chapter-opening vignettes, Marketing at Work highlights, company cases and end-of-chapter exercises. With these, you'll get ample practice applying marketing concepts to real-world company scenarios. 目錄 PART I: DEFINING MARKETING AND THE MARKETING PROCESS Ch 1 Marketing: Creating Customer Value and Engagement Ch 2 Company and Marketing Strategy: Partnering to Build Customer Engagement, Value, and Relationships PART II: UNDERSTANDING THE MARKETPLACE AND CUSTOMER VALUE Ch 3 Analyzing the Marketing Environment Ch 4 Managing Marketing Information to Gain Customer Insights Ch 5 Understanding Consumer and Business Buyer Behavior PART III: DESIGNING A CUSTOMER VALUE—DRIVEN STRATEGY AND MIX Ch 6 Customer Value-Driven Marketing Strategy: Creating Value for Target Customers Ch 7 Product, Services, and Brands: Building Customer Value Ch 8 Developing New Products and Managing the Product Life Cycle Ch 9 Pricing: Understanding and Capturing Customer Value Ch10 Marketing Channels: Delivering Customer Value Ch11 Retailing and Wholesaling Ch12 Engaging Customers and Communicating Customer Value: Advertising and Public Relations Ch13 Personal Selling and Sales Promotion Ch14 Digital Marketing PART IV: EXTENDING MARKETING Ch15 The Global Marketplace Ch16 Sustainable Marketing: Social Responsibility and Ethics

原價: 1620 售價: 1539 現省: 81元
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Statistics for Managers: Using Microsoft Excel (9版)

Statistics for Managers: Using Microsoft Excel (9版)

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Statistics for Managers Using Microsoft Excel, Global Edition ISBN13:9781292338248 出版社:Pearson Education Limited 作者:David M. Levine;David F. Stephan;Kathryn A. Szabat 裝訂/頁數:平裝/752頁 規格:21.8cm*27.6cm*2.5cm (高/寬/厚) 版次:9 出版日:2020/08/07

原價: 1530 售價: 1454 現省: 76元
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總體經濟學 (11版)

總體經濟學 (11版)

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總體經濟學 11/e Mankiw 作者:謝振環 譯 / N. Gregory Mankiw 著 ISBN:9786267130193 版次:11 年份:2022 出版商:東華書局 頁數/規格:568頁/平裝雙色 內容簡介 本書特色 嘗試在總體經濟學中的長期與短期議題上提供一個平衡。 本書整合凱因斯學派與古典學派理論的觀點。 以許多不同的簡單模型來呈現總體經濟學。 強調總體經濟學是一門實證課程,是由各種廣泛不同的經驗所激發與引導。 目 錄 PART I 導論 第 1 章 總體經濟學 第 2 章 總體經濟學的資料 PART II 古典理論:長期經濟體系 第 3 章 國民所得︰它從哪裡來和往哪裡去 第 4 章 貨幣體系︰它是什麼與它如何運作  第 5 章 通貨膨脹:其原因、影響與社會成本 第 6 章 開放經濟體系  第 7 章 失業與勞動市場 PART III 成長理論:非常長期的經濟體系 第 8 章 資本累積為人口成長來源  第 9 章 人口成長與技術進步 第 10 章 成長經驗與政策 PART IV 景氣循環理論:短期經濟體系 第 11 章 經濟波動導論 第 12 章 總需求 I:建立 IS-LM 模型 第 13 章 總需求 II:運用 IS-LM 模型 第 14 章 重新造訪開放經濟體系:孟德爾—弗萊明模型與匯率制度 第 15 章 總供給和通貨膨脹與失業的短期抵換 PART V 總體經濟理論和政策課題  第 16 章 經濟波動的動態模型 第 17 章 穩定政策的不同觀點 第 18 章 政府負債與預算赤字 第 19 章 金融體系:機會與危險  第 20 章 消費與投資的個體基礎

原價: 890 售價: 845 現省: 45元
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Fundamentals of Corporate Finance (11版)

Fundamentals of Corporate Finance (11版)

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Fundamentals of Corporate Finance 作 / 譯  者 : Richard A. Brealey,Stewart C. Myers,Alan J. Marcus I S B N - 13 : 9781265102593 I S B N -  類       別: 財務管理 版       次: 11 版 年       份: 2023 規       格: 726 頁 出   版   商: McGraw Hill Education 內容簡介 Brealey, Fundamentals of Corporate Finance, 11e, is an introduction to corporate finance focusing on how companies invest in real assets, how they raise the money to pay for the investments, and how those assets ultimately affect the firm's value. It also provides a broad overview of the financial landscape. The book offers a framework for systematically thinking about most of the important financial problems that both firms and individuals are likely to confront. 目錄 PART I: INTRODUCTION Ch 1 Goals and Governance of the Corporation Ch 2 Financial Markets and Institutions Ch 3 Accounting and Finance Ch 4 Measuring Corporate Performance PART II: VALUE Ch 5 The Time Value of Money Ch 6 Valuing Bonds Ch 7 Valuing Stocks Ch 8 Net Present Value and Other Investment Criteria Ch 9 Using Discounted Cash-Flow Analysis to Make Investment Decisions Ch10 Project Analysis PART III: RISK Ch11 Introduction to Risk, Return, and the Opportunity Cost of Capital Ch12 Risk, Return, and Capital Budgeting Ch13 The Weighted-Average Cost of Capital and Company Valuation PART IV: FINANCING Ch14 Introduction to Corporate Financing Ch15 How Corporations Raise Venture Capital and Issue Securities PART V: DEBT AND PAYOUT POLICY Ch16 Debt Policy Ch17 Payout Policy PART VI: FINANCIAL ANALYSIS AND PLANNING Ch18 Long-Term Financial Planning Ch19 Short-Term Financial Planning Ch20 Working Capital Management PART VII: SPECIAL TOPICS Ch21 Mergers, Acquisitions, and Corporate Control Ch22 International Financial Management Ch23 Options Ch24 Risk Management PART VIII: CONCLUSION Ch25 What We Do and Do Not Know about Finance

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