Communication in History: Technology, Culture, Society (6版)
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Updated in a new 6th edition, Communication in History reveals how media has been influential in both maintaining social order and as powerful agents of change.
With revised new readings, this anthology continues to be, as one reviewer wrote, "the only book in the sea of History of Mass Communication books that introduces readers to a more expansive, intellectually enlivening study of the relationship between human history and communication history". From print to the Internet, this book encompasses a wide-range of topics, that introduces readers to a more expansive, intellectually enlivening study of the relationship between human history and communication history.
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Essentials of Research Methods in Education (1版)
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Essential reading for students in all education courses that include a research project, this book provides a comprehensive overview of research methods with examples from a range of educational fields and practical guidance on how to undertake educational research.
原價:
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Research Methods in Psychology (10版)
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Research Methods in Psychology 10/e
作者:John Shaughnessy, Eugene Zechmeister, Jeanne Zechmeister
ISBN:9781259252969
版次:10
年份:2015
出版商:McGraw-Hill
頁數/規格:489頁/平裝雙色
Description
Psychologists use a variety of research methods and tools to learn about behavior and mental processes. The goal of this book is to introduce students to the “multimethod approach” to research in psychology, including observational, survey, and experimental methods. Students learn the strengths and weaknesses of each method, as well as ethical dilemmas when using them, so that they can become competent practitioners and thoughtful consumers of psychological research. Our approach is to engage students in the research process by describing contemporary research in psychology. Students learn about recent topics such as online dating and Facebook, cross-cultural observations of helping behavior, PTSD in orphaned chimpanzees, Medicaid and Medicare health outcomes, decision-making during Hurricane Katrina, clinical research and DSM-5, and much more. Each chapter's “stretching exercises,” “stat tips,” review questions, and challenge questions develop students' critical thinking about the psychological research that appears in scientific journals and in popular media. Together with the companion Online Learning Center for students, the 10th edition of Research Methods in Psychology provides a clearly written, compelling introduction to research methods in psychology.
Table of Contents
PART I General Issues
1 Introduction
2 The Scientific Method
3 Ethical Issues in the Conduct of Psychological Research
PART II Descriptive Methods
4 Observation
5 Survey Research
PART III Experimental Methods
6 Independent Groups Designs
7 Repeated Measures Designs
8 Complex Designs
PART IV Applied Research
9 Single-Case Research Designs
10 Quasi-Experimental Designs and Program Evaluation
PART V Analyzing and Reporting Research
11 Data Analysis and Interpretation: Part I. Describing Data, Confidence Intervals, Correlation
12 Data Analysis and Interpretation: Part II. Tests of Statistical Significance and the Analysis Story
13 Communication in Psychology
Appendix Statistical Tables
Glossary
References
Credits
Name Index
Subject Index
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