E-commerce 2023–2024: business. technology. society., Global Edition

類似書籍推薦給您

E-commerce 2023-2024: business. technology. society. provides you with an in-depth introduction to e-commerce with coverage of key concepts and the latest empirical and financial data. Hundreds of examples from companies such as Meta�, TikTok�, Netflix�, YouTube�, Walmart�, and Amazon� illustrate how e-commerce is altering business practices and driving shifts in the global economy. The 18th Edition features all new or updated opening, closing, and "Insight on" cases. Coverage reflects the latest developments in business, technology, and society that impact e-commerce, with text, data, figures and tables updated through September 2022. Each chapter ends with a section on careers in e-commerce that features job postings from online companies for entry-level positions. Tips on how to prepare for interviews and apply course knowledge to likely interview questions are included. This print textbook is available for students to rent for their classes. The Pearson print rental program provides students with affordable access to learning materials, so they come to class ready to succeed.

DIGITAL BUSINESS AND E-COMMERCE MANAGEMENT7/e (7版)

類似書籍推薦給您

書名：DIGITAL BUSINESS AND E-COMMERCE MANAGEMENT 7/E 作者：Dave Chaffey 出版社：Pearson 出版日期：2019/12/00 ISBN：9781292193335 內容簡介 　　Written in an engaging and informative style, Digital Business and E-Commerce Management will give you the knowledge and skills to be able to handle the speed of change faced by organisations in the digital world. In this seventh edition of the book, Chaffey, Hemphill and Edmundson-Bird bring together the most recent academic and practitioner thinking, covering all aspects of digital business including strategy, digital comms and transformation. 本書特色 　　This new edition of Dave Chaffey’s bestselling book, joined this time by fellow authors Tanya Hemphill and David Edmundson-Bird, is your guide to answering these tough questions. Written in an engaging and informative style, Digital Business and E-Commerce Management will give you the knowledge and skills to be able to handle the speed of change faced by organisations in the digital world. 　　In this seventh edition of the book, Chaffey, Hemphill and Edmundson-Bird bring together the most recent academic and practitioner thinking. Covering all aspects of digital business including strategy, digital comms and transformation, Digital Business and E-Commerce Management gives you the benefit of: 　　· A structured approach to review, plan and implement a digital business strategy for all types of organisation 　　· The latest on digital marketing techniques in SEO, social media comms and content marketing 　　· All new case studies providing examples of organisations and their experiences of digital business and e-commerce 　　· A brand new chapter introducing the concepts of digital business transformation and growth hacking 　　Whether you’re a student studying digital business and e-commerce, a marketer or a business manager, Digital Business and E-Commerce 　　Management is the essential text to help you understand and apply the concepts of ‘Digital’, strategy and implementation. 目錄 Brief contents Preface About the author Publisher’s acknowledgements Part 1 - Introduction 1 Introduction to digital business 2 Opportunity analysis for digital business and e-commerce 3 Managing digital business infrastructure 4 Key issues in the digital environment Part 2 - Strategy and applications 5 Digital business strategy 6 Supply chain and demand 7 Digital marketing 8 Customer relationship management Part 3 Implementation 9 Customer experience and service design 10 Managing digital transformation and growth hacking Glossary Index