Small Business Management: Launching And Growing Entrepreneurial Ventures (Original SC) (20版)

類似書籍推薦給您

【簡介】 Discover the keys to small business success with Longenecker/Petty/Palich/Hoy's SMALL BUSINESS MANAGEMENT: LAUNCHING AND GROWING ENTREPRENEURIAL VENTURES, 20E. This best-selling book provides practical concepts, entrepreneurial insights and complete resources that are valuable now and throughout your management ventures. This edition guides you through the full business cycle, from how to start and manage to growing and harvesting a business. Current coverage offers innovative tools and unforgettable examples, cases and activities to sharpen skills. You take the role of decision-maker as you apply what you've learned to current challenges in today's small businesses. Revisions address the gig economy while expanded coverage of the business plan highlights the Business Model Canvas. Updated, clear explanations of financial statements focus on the needs of small business owners. MindTap digital resources and LivePlan business plan software are also available with more tools for business success. 【目錄】 Part I: Entrepreneurship: A World of Opportunity Ch 1 The Entrepreneurial Life Ch 2 Integrity, Ethics, and Social Entrepreneurship Part II: Starting from Scratch or Joining an Existing Business Ch 3 Starting a Small Business Ch 4 Franchises and Independent Contracting in the Gig and Sharing Economies Ch 5 The Family Business and Buyouts Part III: Developing the New Venture Business Plan Ch 6 Visualizing Your Dream: The Business Model and the Business Plan Ch 7 The Marketing Plan Ch 8 The Organizational Plan: Teams, Legal Structures, Alliances, and Directors Ch 9 The Location Plan Ch10 Understanding a Firm's Financial Statements Ch11 Forecasting Financial Requirements Ch12 Financing the Small Business Ch13 Planning for the Harvest Part IV: Focusing on the Customer: Marketing Growth Strategies Ch14 Building Customer Relationships Ch15 Product Development and Supply Chain Management Ch16 Pricing and Credit Decisions Ch17 Promotional Planning Ch18 Global Opportunities for Small Businesses Part V: Managing Growth in the Small Business Ch19 Professional Management and the Small Business Ch20 Managing Human Resources Ch21 Managing Small Business Operations Ch22 Managing the Firm's Assets Ch23 Managing Risk

The Strategy and Tactics of Pricing: A Guide to Growing More Profitably (7版)

類似書籍推薦給您

【簡介】 The Strategy and Tactics of Pricing is the most well-established and influential strategic pricing text available, relied on by practitioners and students globally as a core guide for value-based pricing. The book explains how to balance the ability to create and extract value through from markets by managing pricing decisions in a more strategic and profitable manner. Rather than calculating prices to cover costs or to achieve sales goals, readers will learn to frame more strategic choices that proactively influence customer perceptions of value, manage internal costs, and profitably shift demand curves. This edition features new discussions on harnessing concepts from behavioral economics as well as a refined "value cascade" to help organize the topics covered in this book. Readers will also benefit from: 1.Major revisions to more than a third of the chapters, including an expanded discussion of the role of artificial intelligence and machine learning analytics tools to assist in the evaluation of new pricing opportunities 2.Discussion of many of the new pricing and revenue-recognition models such as consumption-based pricing, outcomes-based pricing, and others 3.An expanded discussion on "Special Topics in Pricing" that cover many of the transformative pricing moves successful companies have made in the past few years in response to major disruptive forces such as the pandemic as well as re-emergent inflation 4.In-chapter textboxes and call-out to highlight different "pricing concepts in action" using actual examples of companies addressing market challenges 5.Chapter summaries and visual aids to help the reader better understand the ideas and concepts presented throughout this book This comprehensive, managerially-focused text is a must-read for students and professionals with an interest in strategic price management and achieving commercial excellence for their organizations. Additional online resources include PowerPoint slides and an instructor’s manual, including exercises, mini-cases, and examination questions. 【目錄】 Ch 1 Strategic Pricing Ch 2 Economic Value Ch 3 Price and Value Communication Ch 4 Price Structure Ch 5 Pricing Policy Ch 6 Price Competition Ch 7 Price Level Ch 8 Measurement of Price Sensitivity Ch 9 Financial Analysis Ch10 Specialized Strategies Ch11 Creating a Strategic Pricing Capability Ch12 Ethics and the Law