Strategic Writing (6版)

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Introduction: How This Book Works SECTION 1: Strategic Writing 1A: Introduction to Strategic Writing 1B: The Importance of Good Writing 1C: Research, Planning and the Writing Process 1D: Writing for the Web 1E: Writing for Social Media 1F: Writing for Audio and Video 1G: Strategic Design 1H: Integrated Marketing Communications 1I: Ethics and Strategic Writing 1J: Diversity and Inclusion in Strategic Writing 1K: Persuasion and Strategic Writing 1L: The Law and Strategic Writing 1M: Jobs in Strategic Writing SECTION 2: Strategic Writing in Public Relations 2A: Introduction to Public Relations 2B: Social Listening in Public Relations 2C: Social Posting 2D: Blogs 2E: Podcasts 2F: Websites 2G: News Releases 2H: Announcement News Releases 2I: Feature News Releases 2J: Promotional News Releases 2K: Media Alerts 2L: Pitches 2M: Video News Releases and Direct-to-Audience Videos 2N: Digital Newsrooms and Media Kits 2O: Backgrounders 2P: Fact Sheets 2Q: Photo Opportunity Advisories 2R: Newsletter and Magazine Stories 2S: Annual Reports 2T: Speeches SECTION 3: Strategic Writing in Advertising 3A: Introduction to Advertising 3B: Strategic Message Planners 3C: Audience Personas 3D: Creative Briefs 3E: Social Media in Advertising 3F: Print Promotions 3G: Audio Advertisements 3H: Video Advertisements 3I: Digital Advertisements 3J: Radio and TV Promotions 3K: Public Service Announcements  SECTION 4: Strategic Writing in Sales and Marketing 4A: Introduction to Sales and Marketing 4B: Social Media in Sales and Marketing 4C: Content Marketing  4D: Social Media Calendars 4E: Proposals and Marketing Communications Plans 4F: Mobile Messages 4G: Sales Messages 4H: Fundraising Messages 4I: Collateral Materials Appendixes A: A Concise Guide to Punctuation B: A Concise Guide to Grammar C: A Concise Guide to Style D: Tips for Oral Presentations    

Strategic Management (2版)

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1. An Introduction to Strategic Management  2. Understanding Organizational Performance  3. Tools of the Trade  4. Analyzing the Environment  5. Organizational Strengths and Weaknesses: Analyzing a Firm’s Capabilities and Resources  6. Strategies for Competitive Advantage  7. Corporate and Multi-Business Unit Strategy  8. Implementation, Adaptation and Learning  9. Disruptive Megatrends  10. Issues of Context, Setting and Application

Strategic Planning for Public and Nonprofit Organizations 6/e (6版)

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【簡介】 The authority on developing strategies and a strategic plan for any public and nonprofit organizationStrategic Planning for Public and Nonprofit Organizations is the comprehensive, practical guide to building and sustaining a more effective organization, delivering a clear framework for designing and implementing a better strategic planning and management process. The field’s leading authorities share insights, advice, helpful tools, and specific techniques, alongside a widely used and well-regarded approach to real-world planning. This revised and updated Sixth Edition contains new literature cited, new cases, more information on international public and nonprofit concerns, and a more extensive discussion of design and agile methods of strategy development and implementation. In this book, readers will learn how to: Establish an effective approach to the strategic planning process that helps clarify mission and mandates, identify issues, establish a vision, develop strategies, and implement plansManage the process with continual learning and linking unique assets and abilities to better accomplish the central missionCreate significant and enduring public value and navigate political, economic, societal, technological, environmental and legal developments, both locally and internationallyInnovation and creativity produce great ideas, but these ideas must be collected and organized into an actionable plan bolstered by a coalition of support to make your organization great. Strategic Planning for Public and Nonprofit Organizations provides everything public and nonprofit leaders need to help bring all of your vision, talent, and assets together into a workable organizational strategy.