Broadcast News and Writing Stylebook (8版)

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Acknowledgments 1     News Now, News Next        What Is News? Types of Stories Finding Stories Summary Ethics Key Words and Phrases Exercises 2    Challenges in News Today Financial Challenges Ratings Misinformation, Disinformation and Fake News Artificial Intelligence Journalists, Trust in the Media Under Attack Summary Ethics Key Words and Phrases Exercises 3      Challenges Bring Opportunities   Why Social Media? Why Mobile? Measuring Engagement and Driving Traffic Streaming/OTT (Over the Top) Artificial Intelligence … AI Other Opportunities Summary Ethics Key Words and Phrases Exercises 4      Research, Collecting Information and Bites         The Assignment Desk Online On Social Media Morning and Afternoon Meetings Artificial Intelligence What Makes a Good Bite Conducting Successful Interviews Beyond the Interview Summary Ethics Key Words and Phrases Exercises 5     Readability      Broadcast News Writing Writing for the Ear vs. Writing for the Eye Rules of Readability Summary Ethics Key Words and Phrases Exercises 6     Words   Keep It Simple Keep It Conversational Keep It Clear Keep It Tight Make It Powerful Get It Right Common Problems Summary Ethics Key Words and Phrases Exercises 7     Phrases and Phrasing  How to Say It What to Say What You Didn’t Mean to Say Last Note Summary Ethics Key Words and Phrases Exercises 8     Sentences       Keep It Short Make It Clean, Clear and Concise Last Note Summary Ethics Key Words and Phrases Exercises 9     Leads and Endings      Types of Leads Figuring Out the Lead Types of Endings Summary Ethics Key Words and Phrases Exercises 10   Stories  Plan and Focus Story Logic Story Structure Transitions Before You’re Done Summary Ethics Key Words and Phrases Exercises 11   Working with Bites, Actualities and Natural Sound        The Feel of Natural Sound Working with Bites, Actualities and Natural Sound Packages Summary Ethics Key Words and Phrases Exercises 12   TV: Story Forms       Story Forms Putting Packages Together MMJ … VJ … One-Man Band Live Reporting Golden Rules Summary Ethics Key Words and Phrases Exercises 13   TV: Working with Pictures  The Power of the Visual Image The TV Balancing Act Picture Cautions Drones Strong Stories Have Central Characters and a Plot Prove Your Story The Element of Surprise Connecting with Truths Care About the Story Summary Ethics Key Words and Phrases Exercises 14   Producing News on TV       Overview Audience Newscast Structure Building a Local Newscast Teases and Promos Promotion Tease … Don’t Tell Make Them Care Don’t Ever Do This Summary Ethics Key Words and Phrases Exercises 15   Producing News on Social Media Branding Do Everything, Distribute the Most Engaging Be Everywhere Taking Better Pictures 20 Survival and Growth Tips Summary Ethics Key Words and Phrases Exercises 16   Producing News on Websites and Mobile  Streaming Video Constructing Web News Beyond Text, Pictures and Video Multimedia Constructing Mobile News SEO, SMO and Keywords Summary Ethics Key Words and Phrases Exercises 17 Radio, Audio, Podcasts: Story Forms and Working with Sound        Radio Story Forms Drawing Radio Pictures Podcasts Audio and Social Media The Business of Radio Summary Ethics Key Words and Phrases Exercises 18   News, Weather and Sports     Why News, Weather and Sports? Reporting Weather Defining Weather Terms Reporting Sports Sports and Teams 19   Reporting: Seasonal Coverage and the Calendar Seasonal Reporting Solar and Lunar and the World’s Major Religions Calendar Holidays State Holidays 20   Reporting: The GA and Specialized Coverage     The General Assignment Reporter Business, Economy and Taxes Crime and Legal Education The Environment Geography Government Heath and Medicine 21   Ethics, Legality and the RTDNA and SPJ Codes of Ethics Ethics Ethical Decision-Making Starts at the Top Issues in Media Law The Radio-Television Digital News Association (RTDNA) Code of Ethics and Professional Conduct The Society of Professional Journalists (SPJ) Code of Ethics Summary Exercises 22   TV Script Form, Supers and Glossary Abbreviations Script Form Glossary of Broadcast and Online Terms   Index

True Stories in the News 3/e: A Beginning Reader (Level 3) with Audio CD/1片 (3版)

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rue Stories in the News 3/e: A Beginning Reader (Level 3) with Audio CD/1片 作者：Sandra Heyer ISBN：9780136154815 版次：3 年份：2008 出版商：Pearson Education 頁數/規格：108頁 Description Imagine … finding yourself all alone on a mountain during a blizzard -- and being saved thanks to a surprise phone call! having a party to celebrate your wedding -- and there was no wedding! picking up a newspaper and seeing a photograph of twins who look exactly like you! These stories and more -- humorous, poignant, astounding -- and all true! True Stories in the News, Third Edition, by Sandra Heyer, consists of 22 readings based on human-interest stories adapted from worldwide news sources and includes new, updated, and improved materials. The universal appeal of these believe-it-or-not stories ensures a pleasurable reading experience and encourages beginning-level students to read with fluency and confidence. Table of Contents Unit 1 Dish Soap for Dinner Unit 2 A New Man Unit 3 The Runner Unit 4 The Love Letters Unit 5 Bad Luck, Good Luck Unit 6 Lost and Found Unit 7 A Little Traveler Unit 8 Man's Best Friend Unit 9 The Coin Unit 10 Love or Baseball? Unit 11 Buried Alive Unit 12 The Winning Ticket Unit 13 Thank You Unit 14 Together Again Unit 15 Saved by the Bell Unit 16 This is the Place for Me Unit 17 Nicole's Party Unit 18 Strong Little Boy Unit 19 The Champion Unit 20 The Bottle Unit 21 The Last Laugh Unit 22 Old Friends

COVID-19 UNMASKED: THE NEWS, THE SCIENCE, AND COMMON SENSE

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How can we keep up with the deluge of information about COVID-19 and tell which parts are most important and trustworthy? We read: "Scientists recommend", "Experts warn", "A new model predicts". How do scientific experts come up with their recommendations? What do their predictions really mean for us, for our friends, and our families? How can we make rational decisions? And how can we have sensible conversations about the pandemic when we disagree? These are the questions that this book is trying to address. It is written in the form of dialogues. Alice, a student of epidemiology, explains the science to three of her fellow students who have a lot of questions for her. The students have the same concerns that we all share to varying degrees: What the pandemic is doing to our health, our economy, and our cherished freedoms. In their conversations, they discover how the science relates to these questions. The book focuses on epidemiology, the science of how infections spread and how the spread can be mitigated. The science of how many infections can be prevented by certain kinds of actions. This is what we need to understand if we want to act wisely, as individuals and as a society. The author's goal is to help the reader think about the COVID-19 pandemic like an epidemiologist. About the various preventive measures, what they are trying to accomplish, what the obstacles are. About what is likely to be most effective in the long run at moderate economic and personal cost. About the likely consequences of personal decisions. About how to best protect oneself and others while allowing all of us to lead lives that are as close as possible to normal. While some chapters present slightly more advanced material than others, no scientific background is needed to follow the conversations. The technical concepts are explained in small steps and the occasional calculations in the book require only high-school mathematics. Related Link(s) Press Release - Professor Winfried Just creates critical discussions around COVID in new book Sample Chapter(s) Samples from the Dialogues Who may want to read this book? Contents: The COVID-19 Epidemic and Our Response to It What are Scientists Up To? How Dangerous is COVID-19? And What Do the Numbers Really Mean? How Does the Spread of COVID-19 Depend on Our Contacts? Have Travel Restrictions Helped? How Can We Compare Numbers of Infections in Different Countries? Why are Trend Curves Useful and What Do They Show? Does the United States Do Enough Testing? What is the Basic Reproduction Number and What Does It Tell Us? How are Reproduction Numbers Related to Our Contacts? What Does "Flattening the Curve" Do for Us? How Do Social Distancing and Wearing Masks Help? How Can We Make Re-opening Safe? How Dangerous is It to Touch Surfaces? How Do Isolation and Quarantine Help? How Do COVID-19 Tests Work? How to Estimate the Ratio of Actual to Reported Numbers of Infections? Was the Recent Increase in Reported COVID-19 Infections Caused by More Testing? What is Contact Tracing and How Does It Help? How Can We Safely Socialize? How Safe is It to Travel? Case Numbers are Going Up, Deaths are Going Down. What to Make of It? What If Lockdowns Had Been Imposed Earlier? Could We Have Safely Avoided a Lockdown Altogether? What is Logarithmic Scaling? Can We Stop the Pandemic by Achieving Herd Immunity? How Could Vaccinations Help? When were Countries and States Successful in Dealing with COVID-19? What Does the Future Hold? Readership: General public. Anyone who wants to make sense of the snippets of scientific information about COVID-19 that are in the news. The volume could also be used as supplementary reading for a quantitative literacy course at the precalculus level.