這樣行銷就對了：老闆主管一定要懂得數位行銷竅門與地雷 The effective social media marketing

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◎代理經銷：白象文化 在這個瞬息萬變的時代，找到對的行銷方式是每家企業必要的課題。行銷很重要、品牌很重要、會員經營很重要……作者分享他多年實戰經驗，從行銷定位開始談起，一路寫到實際操作面，以淺顯易懂的方式，讓你輕鬆走進行銷大門。 這本行銷祕笈，每一步都精準打擊到痛點，教你避免行銷地雷，從行銷定位到網站建立、SEO操作、FB粉絲頁、LINE官方帳號，甚至部落格的撰寫、youtube頻道等數位行銷工具的應用及經營，作者手把手的一次講給你聽。很適合想做好行銷卻又不知方向的人來入門，更是從新手到資深行銷人都可以獲得極大收穫的行銷參考書籍。

The Effective Public Manager: Achieving Success in Government Organizations (5版)

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The Effective Public Manager: Achieving Success in Government Organizations 5/e 作者：Steven Cohen, William Eimicke, Tanya Heikkila ISBN：9781118555934 版次：5 年份：2013 出版商：John Wiley 頁數/規格：352頁/平裝單色 Description The Effective Public Manager Thoroughly revised and updated, the fifth edition of The Effective Public Manager offers public administrators and students a classic resource and a highly-accessible guide to the fundamentals of leading and managing public organizations. In this new edition the authors cover the key areas of the field and present in-depth analysis through the strategic use of fresh case studies and real-world examples. The book is designed to give real-world managers and aspiring managers the information and tools needed to meet the demands of their jobs directly rather than working around the constraints of government. The Effective Public Manager offers a proven approach to implementing efficient management tools in a dynamic political, organizational, economic, and technological context. able of Contents Preface Acknowledgments The Authors 1 The Perpetual Crisis in Public Management 2 Defining Effective Public Management 3 How to Find and Keep Good People 4 Developing Effective Working Relationships 5 Structuring Systems, Tasks, and Responsibilities 6 Understanding and Applying Innovation Strategies in the Public Sector 7 The Art and Craft of Contracting 8 Gathering, Organizing, and Using Information 9 Mastering the Budgetary Process 10 Shaping Organizational Goals and Strategies 11 Communicating with the Media, Stakeholders, and the Public 12 Surviving and Thriving in Public Service References Additional Resources Name Index Subject Index

Write to Know：The Art of Effective Paragraph Writing

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Write to Know：The Art of Effective Paragraph Writing 書號：0080648 ISBN：9789862803257 作者：Je�ffrey Luther/Matthew Read 出版日期：2016年8月 內容簡介 此教材適合已有中級程度，但仍需要提升寫作能力的學生，課程設計訓練學生如何建構段落，教材中設計了許多引導式的問題，幫助學生發展思緒的脈絡，進而化為文字，各個寫作方式的介紹皆附有範例、明確的組織與架構。 Write to Know: The Art of Effective Paragraph Writing focuses equally on both the mechanics of effective paragraph construction as well as the creation of the kinds of high quality, interesting ideas that form the heart of great paragraphs and, eventually, great essays. Lessons start with a step-by-step explanation of the critical components of paragraph construction—topic sentences, supporting sentences, and concluding sentences. It then transitions into writing lessons that teach how to write in a variety of styles, including comparative, narrative, descriptive, instructive and expository. Each chapter includes clear, practical lessons, multiple activities for class or homework, two full-paragraph writing assignments, and two engaging reading activities that model the lesson of the chapter with the heart, wit, and charisma for which the series has become known. FEATURES ● Scaffolded Instructions in paragraph development take students from the earliest stages of paragraph creation to writing mature,sophisticated paragraphs for a wide variety of rhetorical purposes. ● Authentic Readings with up-to-date and current content motivate learners to engage in the writing process. ● Additional Writing Assignments delivered through social media(such as Facebook and Twitter) encourage learners to express themselves and apply what they have learned in a real world context. ● Write To Learn: This textbook can optionally be used in coordination with the online writing platform Write To Learn to take student writing to the next level. COMPONENTS ● Student Book ● Teacher's Guide Book with Answer Key