【簡介】 Original case studies illustrate strategic management topics in diverse business environments. Cases include Zoom versus Teams, Facebook and the U.S. Elections, Smart Phone Wars in 2021, Vivant Smart Home, ESPN in 2021, Uber Technologies, Tesla Panasonic Alliance, Amazon, Valient Pharmaceuticals, Walmart, Coke, Pepsi, Intel, Southwest, Nike, and more. We also provide author-created Case Notes, Discussion Questions, and PowerPoints to summarize key points for each case. Mini-Cases provide students with a quick study on a particular company/firm. Each case has enough value for in-class discussions or brief written assignments. Strategy Tools such as calculating a scale or experience curve, creating a net promoter score, and animations teach students to apply different theories and frameworks by actually "doing" analysis to help them make strategic decisions. Strategy in Practice vignettes will help students get an understanding of certain dynamics in the particular industry. Career Readiness Tools link course concepts to career readiness in the real world and provide tips on landing a job and succeeding in your role via career sidebars and author Strategy and Your Career videos for each chapter. 【目錄】 1 What Is Business Strategy? 2 Analysis of the External Environment: Opportunities and Threats 3 Internal Analysis: Strengths, Weaknesses, and Competitive Advantage 4 Cost Advantage 5 Differentiation Advantage 6 Corporate Strategy 7 Vertical Integration and Outsourcing 8 Strategic Alliances 9 International Strategy 10 Innovative Strategies That Change the Nature of Competition 11 Competitive Strategy and Sustainability 12 Implementing Strategy 13 Corporate Governance and Ethics 14 Strategy and Society APPENDIX A Data Sources for Analysis APPENDIX B 20 Valuable Financial Ratios for Strategic Analysis CASE 1 Walmart Stores: Gaining and Sustaining Competitive Advantage CASE 2 Coca-Cola and Pepsi: The Shifting Landscape of the Carbonated Soft Drink Industry CASE 3A ESPN in 2015: Continued Dominance in Sports Television? CASE 3B ESPN and ESPN+ in 2021: Challenges of Growth CASE 4 Southwest Airlines: Flying High with Low Costs CASE 5 Harley-Davidson: Growth Challenges Ahead CASE 6 Ecolab and the Nalco Acquisition: Sustainable Advantage Through Shared Values CASE 7 Nike: Sourcing and Strategy in Athletic Footwear CASE 8 AT&T and Apple: A Strategic Alliance CASE 9 Competing with Free in Video Communications: Zoom vs the Tech Giants--Microsoft Teams, Google Meets, Apple FaceTime, and WhatsApp (Facebook) CASE 10A Tesla Motors: Disrupting the Auto Industry? CASE 10B Tesla and Panasonic's Strategic Partnership: By Jeff Dyer and Gordon Scott CASE 11A Smartphone Wars in 2013 CASE 11B Smartphone Wars in 2021 CASE 12 Lincoln Electric: Aligning for Global Growth CASE 13 ICARUS Revisited: The Rise and Fall of Valeant Pharmaceuticals CASE 14 Safe Water Network: Mastering the Model at Dzemeni CASE 15 Facebook at a Crossroads: Russian Interference in the 2016 U.S. Election CASE 16 Uber