Strategic Management and Competitive Advantage: Concepts and Cases (6版)

書名：Strategic Management and Competitive Advantage: Concepts and Cases (GE) 6/E 作者：BARNEY 出版社：Pearson 出版日期：2019/00/00 ISBN：9781292258041 內容簡介 　　This book strips out the unnecessary, by presenting material that answers the question: does this concept help students analyze real business situations? Each chapter has four short sections that cover specific issues in depth, allowing professors to adapt the text to their particular needs. By utilizing this carefully crafted approach, the 6th Edition provides students with the tools they need for strategic analysis. 目錄 PART I: THE TOOLS OF STRATEGIC ANALYSIS Ch 1 What Is Strategy and the Strategic Management Process? Ch 2 Evaluating a Firm’s External Environment Ch 3 Evaluating a Firm’s Internal Capabilities PART II: BUSINESS-LEVEL STRATEGIES Ch 4 Cost Leadership Ch 5 Product Differentiation Ch 6 Flexibility and Real Options Ch 7 Collusion PART III: CORPORATE STRATEGIES Ch 8 Vertical Integration Ch 9 Corporate Diversification Ch10 Organizing to Implement Corporate Diversification Ch11 Strategic Alliances Ch12 Mergers and Acquisitions