Strategic Management and Competitive Advantage: Concepts and Cases (6版)

類似書籍推薦給您

書名：Strategic Management and Competitive Advantage: Concepts and Cases (GE) 6/E 作者：BARNEY 出版社：Pearson 出版日期：2019/00/00 ISBN：9781292258041 內容簡介 　　This book strips out the unnecessary, by presenting material that answers the question: does this concept help students analyze real business situations? Each chapter has four short sections that cover specific issues in depth, allowing professors to adapt the text to their particular needs. By utilizing this carefully crafted approach, the 6th Edition provides students with the tools they need for strategic analysis. 目錄 PART I: THE TOOLS OF STRATEGIC ANALYSIS Ch 1 What Is Strategy and the Strategic Management Process? Ch 2 Evaluating a Firm’s External Environment Ch 3 Evaluating a Firm’s Internal Capabilities PART II: BUSINESS-LEVEL STRATEGIES Ch 4 Cost Leadership Ch 5 Product Differentiation Ch 6 Flexibility and Real Options Ch 7 Collusion PART III: CORPORATE STRATEGIES Ch 8 Vertical Integration Ch 9 Corporate Diversification Ch10 Organizing to Implement Corporate Diversification Ch11 Strategic Alliances Ch12 Mergers and Acquisitions

策略管理與競爭優勢 (Barney/Strategic Management and Competitive Advantage 5/e) (5版)

類似書籍推薦給您

策略管理與競爭優勢(Barney/Strategic Management and Competitive Advantage 5e) 作 / 譯 者 ： 楊景傅 I S B N - 13 ： 9789869243544 I S B N - 10 ： 9869243544 類 別： 策略管理 版 次： 5 版 年 份： 2016 規 格： 477 頁 出 版 商： 華泰文化事業股份有限公司 本書目的在於提供策略管理領域的整合觀點。為促進此一整合，本書的前幾章發展出一套VRIO架構，作為其他章節的組織架構。此外，透過VRIO架構讓讀者了解公司在競爭環境中所面臨的威脅和機會，以及進一步體認公司的優勢和劣勢對競爭力的影響，對策略的形成與執行相當重要。 本書由曾任教於歐美著名大學，並榮獲許多教學卓越獎的策略管理教授Jay B. Barney以及在教學和研究都非常優秀的William S. Hesterly教授，共同撰寫，內容精要簡潔，適合大學生、學術界以及企業界人士研讀與應用。 目錄 第一篇 策略分析工具 第1章 策略的定義及策略管理程序 第2章 評估公司外部環境 第3章 評估公司內部的能耐 第二篇 事業層級策略 第4章 成本領導 第5章 產品差異化 第三篇 總體層級策略 第6章 垂直整合 第7章 公司多角化 第8章 執行公司多角化的組織性議題 第9章 策略聯盟 第10章 合併與收構 第11章 國際策略

Strategic Management: Concepts and Cases 4/e IA (4版)

類似書籍推薦給您

【簡介】 Original case studies illustrate strategic management topics in diverse business environments. Cases include Zoom versus Teams, Facebook and the U.S. Elections, Smart Phone Wars in 2021, Vivant Smart Home, ESPN in 2021, Uber Technologies, Tesla Panasonic Alliance, Amazon, Valient Pharmaceuticals, Walmart, Coke, Pepsi, Intel, Southwest, Nike, and more. We also provide author-created Case Notes, Discussion Questions, and PowerPoints to summarize key points for each case. Mini-Cases provide students with a quick study on a particular company/firm. Each case has enough value for in-class discussions or brief written assignments. Strategy Tools such as calculating a scale or experience curve, creating a net promoter score, and animations teach students to apply different theories and frameworks by actually "doing" analysis to help them make strategic decisions. Strategy in Practice vignettes will help students get an understanding of certain dynamics in the particular industry. Career Readiness Tools link course concepts to career readiness in the real world and provide tips on landing a job and succeeding in your role via career sidebars and author Strategy and Your Career videos for each chapter. 【目錄】 1 What Is Business Strategy? 2 Analysis of the External Environment: Opportunities and Threats 3 Internal Analysis: Strengths, Weaknesses, and Competitive Advantage 4 Cost Advantage 5 Differentiation Advantage 6 Corporate Strategy 7 Vertical Integration and Outsourcing 8 Strategic Alliances 9 International Strategy 10 Innovative Strategies That Change the Nature of Competition 11 Competitive Strategy and Sustainability 12 Implementing Strategy 13 Corporate Governance and Ethics 14 Strategy and Society APPENDIX A Data Sources for Analysis APPENDIX B 20 Valuable Financial Ratios for Strategic Analysis CASE 1 Walmart Stores: Gaining and Sustaining Competitive Advantage CASE 2 Coca-Cola and Pepsi: The Shifting Landscape of the Carbonated Soft Drink Industry CASE 3A ESPN in 2015: Continued Dominance in Sports Television? CASE 3B ESPN and ESPN+ in 2021: Challenges of Growth CASE 4 Southwest Airlines: Flying High with Low Costs CASE 5 Harley-Davidson: Growth Challenges Ahead CASE 6 Ecolab and the Nalco Acquisition: Sustainable Advantage Through Shared Values CASE 7 Nike: Sourcing and Strategy in Athletic Footwear CASE 8 AT&T and Apple: A Strategic Alliance CASE 9 Competing with Free in Video Communications: Zoom vs the Tech Giants--Microsoft Teams, Google Meets, Apple FaceTime, and WhatsApp (Facebook) CASE 10A Tesla Motors: Disrupting the Auto Industry? CASE 10B Tesla and Panasonic's Strategic Partnership: By Jeff Dyer and Gordon Scott CASE 11A Smartphone Wars in 2013 CASE 11B Smartphone Wars in 2021 CASE 12 Lincoln Electric: Aligning for Global Growth CASE 13 ICARUS Revisited: The Rise and Fall of Valeant Pharmaceuticals CASE 14 Safe Water Network: Mastering the Model at Dzemeni CASE 15 Facebook at a Crossroads: Russian Interference in the 2016 U.S. Election CASE 16 Uber