Strategic Management of Technological Innovation 作 / 譯 者 ： Melissa A. Schilling I S B N - 13 ： 9781265073350 I S B N - 10 ： 126507335X 類 別： 科技管理 版 次： 7 版 年 份： 2023 規 格： 349 頁 出 版 商： McGraw Hill Education 內容簡介 Melissa Schilling's Strategic Management of Technological Innovation is the #1 innovation strategy text in the world. It approaches the subject of innovation management as a strategic process, and is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation. While the book emphasizes practical applications and examples, it also provides systemic coverage of the existing research and footnotes to guide further reading. It is designed to be a primary text for courses in strategic management and innovation and new product development. It is written with the needs of both business students and engineering students. 目錄 Ch 1 Introduction PART I: INDUSTRY DYNAMICS OF TECHNOLOGICAL INNOVATION Ch 2 Sources of Innovation Ch 3 Types and Patterns of Innovation Ch 4 Standards Battles, Modularity, and Platform Competition Ch 5 Timing of Entry PART II: FORMULATING TECHNOLOGICAL INNOVATION STRATEGY Ch 6 Defining the Organization’s Strategic Direction Ch 7 Choosing Innovation Projects Ch 8 Collaboration Strategies Ch 9 Protecting Innovation PART III: IMPLEMENTING TECHNOLOGICAL INNOVATION STRATEGY Ch10 Organizing for Innovation Ch11 Managing the New Product Development Process Ch12 Managing New Product Development Teams Ch13 Crafting a Deployment Strategy