Global Strategic Management (3版)
$1078元 定價: $1100 9.8折 現貨: 1
作(編/譯)者 : PENG 出版年份 : 2014
ISBN : 9781133953265 書號 : KX0306
幾色 : 1 規格 : 平裝
發行公司 : CENGAGE 英文書名中譯 : 國際策略管理
版次 : 3E 頁數 : 560
Table of Contents:
Part 1: FOUNDATIONS OF GLOBAL STRATEGY.
1. Strategy Around the Globe.
2. Industry Competition.
3. Resources and Capabilities.
4. Institutions, Cultures, and Ethics.
Part 2: BUSINESS-LEVEL STRATEGIES.
5. Foreign Market Entries.
6. The Entrepreneurial Firm.
7. Strategic Alliances and Networks.
8. Global Competitive Dynamics.
Part 3: CORPORATE-LEVEL STRATEGIES.
9. Diversification and Acquisitions.
10. Multinational Strategies, Structures, and Learning.
11. Corporate Governance.
12. Corporate Social Responsibility.
