書名: HUMAN RESOURCE MANAGEMENT (16版)
作者: DESSLER
版次: 16
ISBN: 9781292309125
出版社: Pearson
書籍開數、尺寸: 21.6x27.5x2.2
重量: 1.43 Kg
頁數: 720
內文印刷顏色: 全彩
#商業與管理
#人力資源
定價: 1360
售價: 1292
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書名:HUMAN RESOURCE MANAGEMENT 16/E 作者:DESSLER 出版社:Pearson 出版日期:2019/11/00 ISBN:9781292309125 內容簡介   Human Resource Management provides students with an introduction to the daily tools and skills they’ll need to function as successful managers -- in both human resources and business in general. With a practical approach, the text explores the evolution of the field, highlighting the introduction of revolutionary new technologies and social media platforms. The 16th Edition focuses on the positive impacts technology has had on the HR field. For example, the ability to vet potential employees on the internet has shifted more HR responsibilities to managers, leaving HR departments with more time to carry out strategic, long-term endeavors for boosting employee performance and engagement. With a heavy focus on emerging industry trends, the text prepares students with everything they need to be successful managers and HR personnel in the 21st century. 目錄 PART I: INTRODUCTION Ch 1 Introduction to Human Resource Management Ch 2 Equal Opportunity and the Law Ch 3 Human Resource Management Strategy and Performance PART II: RECRUITMENT, PLACEMENT, AND TALENT MANAGEMENT Ch 4 Job Analysis and the Talent Management Process Ch 5 Personnel Planning and Recruiting Ch 6 Employee Testing and Selection Ch 7 Interviewing Candidates PART III: TRAINING AND DEVELOPMENT Ch 8 Training and Developing Employees Ch 9 Performance Management and Appraisal Ch10 Managing Careers and Retention PART IV: COMPENSATION Ch11 Establishing Strategic Pay Plans Ch12 Pay for Performance and Financial Incentives Ch13 Benefits and Services PART V: ENRICHMENT TOPICS IN HUMAN RESOURCE MANAGEMENT Ch14 Building Positive Employee Relations Ch15 Labor Relations and Collective Bargaining Ch16 Safety, Health, and Risk Management Ch17 Managing Global Human Resources Ch18 Managing Human Resources in Small and Entrepreneurial Firms

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Wagner Prize for Excellence in Operations Research Practice, and he has been recognized for both his research and teaching excellence at the University of Cincinnati. Jeffrey W. Ohlmann is Associate Professor of Management Sciences and Huneke Research Fellow in the Tippie College of Business at the University of Iowa. Born in Valentine, Nebraska, he earned a B.S. from the University of Nebraska, and his M.S. and Ph.D. from the University of Michigan. He has been at the University of Iowa since 2003. Dr. Ohlmann’s research on the modeling and solution of decision-making problems has produced more than two dozen research papers in journals such as Operations Research, Mathematics of Operations Research, INFORMS Journal on Computing, Transportation Science, the European Journal of Operational Research and INFORMS Journal of Applied Analytics (formerly Interfaces). He has collaborated with companies such as Transfreight, LeanCor, Cargill, the Hamilton County Board of Elections as well as three National Football League franchises. Because of the relevance of his work to industry, he was bestowed the George B. Dantzig Dissertation Award and was recognized as a finalist for the Daniel H. Wagner Prize for Excellence in Operations Research Practice. David R. Anderson is a leading author and professor emeritus of quantitative analysis in the College of Business Administration at the University of Cincinnati. Dr. Anderson has served as head of the Department of Quantitative Analysis and Operations Management and as associate dean of the College of Business Administration. He was also coordinator of the college’s first executive program. In addition to introductory statistics for business students, Dr. Anderson taught graduate-level courses in regression analysis, multivariate analysis and management science. He also taught statistical courses at the Department of Labor in Washington, D.C. Dr. Anderson has received numerous honors for excellence in teaching and service to student organizations. He is the co-author of ten well-respected textbooks related to decision sciences, and he actively consults with businesses in the areas of sampling and statistical methods. Born in Grand Forks, North Dakota, Dr. Anderson earned his B.S., M.S. and Ph.D. degrees from Purdue University. Dennis J. Sweeney is professor emeritus of quantitative analysis and founder of the Center for Productivity Improvement at the University of Cincinnati. Born in Des Moines, Iowa, he earned a B.S.B.A. degree from Drake University and his M.B.A. and D.B.A. degrees from Indiana University, where he was an NDEA fellow. Dr. Sweeney has worked in the management science group at Procter & Gamble and has been a visiting professor at Duke University. He also served as head of the Department of Quantitative Analysis and served four years as associate dean of the College of Business Administration at the University of Cincinnati. Dr. Sweeney has published more than 30 articles and monographs in the area of management science and statistics. The National Science Foundation, IBM, Procter & Gamble, Federated Department Stores, Kroger and Cincinnati Gas & Electric have funded his research, which has been published in journals such as Management Science, Operations Research, Mathematical Programming and Decision Sciences. Dr. Sweeney has co-authored ten textbooks in the areas of statistics, management science, linear programming and production and operations management. 作者簡介(中文翻譯) Jeffrey D. Camm是威克森林大學商學院的Inmar總統主席和商業分析課程的高級副院長。他出生於俄亥俄州辛辛那提市,擁有賽維爾大學(俄亥俄州)的學士學位和克萊姆森大學的博士學位。在加入威克森林大學教職之前,Camm博士曾在辛辛那提大學任教。他還曾在斯坦福大學擔任訪問學者,並在達特茅斯學院塔克商學院擔任商業管理訪問教授。Camm博士在優化應用於運營管理和市場營銷問題領域發表了45多篇論文。他的研究發表在《科學》、《管理科學》、《運營研究》、《界面》和其他專業期刊上。Camm博士曾獲得辛辛那提大學的Dornoff卓越教學研究員稱號,並於2006年獲得INFORMS運營研究實踐教學獎。作為實踐所言的堅定信徒,他曾擔任多家公司和政府機構的運營研究顧問。從2005年到2010年,Camm博士擔任INFORMS應用分析學報(前身為Interfaces)的主編。2017年,他被任命為INFORMS院士。 James J. Cochran是阿拉巴馬大學應用統計學教授,Rogers-Spivey教職研究員和教職員研究副院長。他出生於俄亥俄州代頓市,獲得萊特州立大學的學士、碩士和工商管理碩士學位,以及辛辛那提大學的博士學位。Cochran博士自2014年起在阿拉巴馬大學任職,並曾在斯坦福大學、塔爾卡大學、南非大學和康卡迪亞大學進行訪問學者研究。Cochran博士在運營研究和統計方法的發展和應用方面發表了45多篇論文。他的研究發表在《管理科學》、《美國統計學家》、《統計學與機率通訊》、《運營研究年鑒》、《歐洲運營研究期刊》、《組合優化學報》、《INFORMS應用分析和統計學》以及《統計學和概率信函》等期刊上。他於2008年獲得INFORMS運營研究實踐教學獎,並於2010年獲得Mu Sigma Rho統計教育獎。Cochran博士於2005年當選國際統計學會會員,並於2011年成為美國統計學會院士。他於2014年獲得創始人獎和2015年獲得卡爾·E·皮斯獎,這兩個獎項都是由美國統計學會頒發的。2017年,他獲得美國統計學會的Waller杰出教學生涯獎,並被任命為INFORMS院士。2018年,他獲得INFORMS主席獎。Cochran博士是有效統計和運營研究教育的堅定支持者,認為這是改善實際問題應用質量的手段,他組織並主持了世界各地的教學研討會。 Michael J. Fry是辛辛那提大學林德納商學院的運營、商業分析和信息系統教授,商業分析中心的學術主任。他出生於德克薩斯州基林市,獲得德克薩斯農工大學的學士學位和密歇根大學的碩士和博士學位。他自2002年起在辛辛那提大學任職,曾擔任系主任。Fry博士被任命為林德納研究研究員。他還曾在康奈爾大學塞繆爾·柯蒂斯·約翰遜研究生管理學院和英屬哥倫比亞大學Sauder商學院擔任訪問教授。Fry博士在《運營研究》、《M&SOM》、《Tra》等期刊上發表了25多篇研究論文。 目錄大綱 1. Data and Statistics. 2. Descriptive Statistics: Tabular and Graphical Displays. 3. Descriptive Statistics: Numerical Measures. 4. Introduction to Probability. 5. Discrete Probability Distributions. 6. Continuous Probability Distributions. 7. Sampling and Sampling Distributions. 8. Interval Estimation. 9. Hypothesis Tests. 10. Inference about Means and Proportions with Two Populations. 11. Inferences about Population Variances. 12. Comparing Multiple Proportions, Test of Independence and Goodness of Fit. 13. Experimental Design and Analysis of Variance. 14. Simple Linear Regression. 15. Multiple Regression. 16. Regression Analysis: Model Building. 17. Time Series Analysis and Forecasting. 18. Nonparametric Methods. 19. Decision Analysis. 20. Index Numbers. 21. Statistical Methods for Quality Control. 22. Sample Survey. Appendix A. References and Bibliography. Appendix B. Tables. Appendix C. Summation Notation. Appendix D. Microsoft Excel and Tools for Statistical Analysis. Appendix E. Computing p-Values Using JMP and Excel. Appendix F: Microsoft Excel Online and Tools for Statistical Analysis. Appendix G: Solutions to Even-Numbered Exercises (Cengage eBook). 目錄大綱(中文翻譯) 1. 數據與統計。 2. 描述性統計:表格和圖形展示。 3. 描述性統計:數值測量。 4. 概率入門。 5. 離散概率分佈。 6. 連續概率分佈。 7. 抽樣和抽樣分佈。 8. 區間估計。 9. 假設檢驗。 10. 關於兩個母體的平均值和比例的推論。 11. 關於母體變異數的推論。 12. 比較多個比例、獨立性檢驗和適合度檢驗。 13. 實驗設計和變異數分析。 14. 簡單線性回歸。 15. 多元回歸。 16. 回歸分析:模型建立。 17. 時間序列分析和預測。 18. 非參數方法。 19. 決策分析。 20. 指數數字。 21. 品質控制的統計方法。 22. 樣本調查。 附錄A. 參考文獻。 附錄B. 表格。 附錄C. 總和符號。 附錄D. Microsoft Excel和統計分析工具。 附錄E. 使用JMP和Excel計算p值。 附錄F. Microsoft Excel線上和統計分析工具。 附錄G:偶數編號練習的解答(Cengage電子書)。

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行銷管理:理論解析與實務應用(第九版) (9版)

行銷管理:理論解析與實務應用(第九版) (9版)

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【簡介】 本書為需要豐富實用的行銷學理、想親近企業實務、重視思考與寬闊視野的讀者而寫,本版在增廣讀者視野、強化學習動機方面,更是達到新的境界。特色如下: .適量的學理+流暢的表達+清晰的排版=有效掌握行銷知識 秉持「避免讀者被層出不窮、與實務脫節的行銷觀念疲勞轟炸而喪失閱讀興趣」的一貫原則下,本版以精簡有力、清晰流暢、圖像式的表達及層次分明的排版,幫助讀者深入掌握行銷。而邊欄仍以英文提示重點,使讀者據以加強行銷英文詞彙。 .專欄+方塊+實例=先紮根在地而後延伸視野 章首專欄「台灣視野」介紹台灣業界的發展與創新;「全球實況」方塊讓讀者見識國外企業的經典作為及全球行銷發展趨勢;「Digi-marketing」方塊串接數位時代資訊之運作,讓行銷學習與時俱進;內文實例展現台灣經典或知名的行銷事件。凡此皆有助讀者紮根在地並延伸視野。 .影音短片+實務照片=有趣、深刻的學習 各篇篇末的「曾的行銷」短片,憑手機掃描QRCode即可觀看。將「曾式教學風格」帶進短片中,從短片中,讀者就可見識到在一問一答之間,思考如何不斷被刺激而有所進展。本書近兩百張清晰美觀、具視覺張力、具有學理或實務意義、刺激讀者想像的照片,將使讀者的學習將更有趣、深刻。 .YY Blog專欄+提供提示的問答題=巧妙、另類的思考 本版保留深受好評的YYBlog專欄,利用逆向思考、水平思考、尋找特例等方法,以時而輕鬆、時而尖銳的筆調顛覆或挑戰課文內容,使讀者「看到另一種觀點」。部分進階思考題所提供之「動腦提示」,更足以引導、訓練讀者的思考力。 .豐富實用的輔助教材 本書提供教師中英文版本之互動式教學投影片、行銷幽默小品、與行銷相關之電影賞析、教學心得文章、各式考題等,有效促進教學效率與效果。 【目錄】 第一篇 鳥瞰行銷管理 第 1 章 瞭解行銷管理的本質 .台灣視野:出國邊學邊玩,是一門好生意 .全球實況:新加坡搶到東南亞獨家泰勒絲演唱會 .全球實況:日本LOVOT機器人,要讓你更幸福 .全球實況:以自己的國家為榮,加拿大鵝從多倫多走向世界 .Digi-marketing:數位行銷與傳統行銷有何差異? .YY Blog:有時候是不得已 第 2 章 重視價值創造與顧客關係 .台灣視野:黃色小鴨讓高雄變得更好玩 .全球實況:機器警犬遏阻犯罪,卻也帶來監控恐懼 .全球實況:StickK,幫你達成目標 .全球實況:小紅書,中國年輕人必備寶典 .Digi-marketing:應用大數據創造顧客價值,建立顧客關係 .YY Blog:「體貼」的企業,離我遠一點 第 3 章 制訂策略規劃與行銷策略 .台灣視野:裕隆與LINE合作掌握移動商機 .全球實況:大師線上出馬,指導上進的創作者 .全球實況:蔦屋書店走入消費者的各個生活層面 .YY Blog:另類BCG:Beauty Clothing Grading 曾的行銷:韓國品牌崛起,給我們什麼啟發? 第二篇 洞察行銷資訊與環境趨勢 第 4 章 執行行銷研究 .台灣視野:台灣網民是YouTube的重度支持者 .全球實況:在網路上用「假門」測試市場潛力 .全球實況:日本企業偏好在現場深入挖掘資訊 .Digi-marketing:如何在線上獲取市場情報? .YY Blog:同情、貪心、愚弄 第 5 章 透視行銷環境 .台灣視野:野外生活的幸福蔓延中 .全球實況:小心!別踩到「辱華」紅線 .全球實況:印度政府向全球推廣瑜珈軟實力 .全球實況:K-POP狂潮席捲全球 .Digi-marketing:善用數位生態系,建立價值傳遞網 .YY Blog:浪的遐想 第 6 章 維護行銷道德 .台灣視野:蘇丹紅令人聞辣色變 .全球實況:糖,成了全球公敵 .全球實況:資安與國安疑慮揮之不去,多國禁用抖音 .Digi-marketing:企業如何面對數位隱私? .YY Blog:喝咖啡時,要摸一摸良心 曾的行銷:「走,到戶外去!」環境在變,行銷人該怎麼面對? 第三篇 掌握市場機會 第 7 章 分析消費者行為 .台灣視野:數位有聲書,商機蓄勢待發 .全球實況:情緒AI,懂得讀心並提供貼心服務 .全球實況:ROOT透過AI向糟糕駕駛人說「不」 .全球實況:義大利人向麥當勞說不 .Digi-marketing:掌握虛擬社群,洞察消費者 .YY Blog:被囚禁的靈魂 第 8 章 分析組織購買行為 .台灣視野:和大,知名車廠非要不可的夥伴! .全球實況:組織市場內的服務,琳瑯滿目 .全球實況:打掃太空垃圾,將成為龐大商機 .YY Blog:被界定的選擇 第 9 章 分析競爭者與發展競爭策略 .台灣視野:家樂福的影響力概念店震撼市場 .全球實況:SHEIN成為「超快時尚」霸主 .全球實況:泰國「小老闆」,海苔賣得嚇嚇叫 .YY Blog:競爭越激烈,消費者越高興? 第10章 發展市場區隔、目標市場與定位 .台灣視野:台清交?不!是台青蕉 .全球實況:有了APP Annie,更能掌握APP相關的市場動態 .全球實況:芭比娃娃不再是金髮、高挑、細腰 .全球實況:Muzmatch貼近信仰與文化,配對想婚的穆斯林 .Digi-marketing:受眾分群,精準行銷 .YY Blog:沒原則 曾的行銷:「浪浪別哭」到底是什麼? 第四篇 提升產品價值 第11章 管理產品與推出新產品 .台灣視野:訊連科技追上AI浪潮,收穫豐碩 .全球實況:用區塊鏈溯源,讓消費者安心 .全球實況:15%法則讓3M成為創新企業的標竿 .全球實況:比亞迪超越特斯拉,稱霸全球 .Digi-marketing:用數據驅動商品研發 .YY Blog:人生與PLC 第12章 經營品牌 .台灣視野:奇軒以獨特風格成為台灣首位千萬YTR .全球實況:日本擁有全球最多的老字號 .全球實況:Marou巧克力,從越南出發,聞名全球 .全球實況:泰國設計師親近生活,以美學發展品牌 .Digi-marketing:數位時代下,人性化是品牌經營的王道 .YY Blog:無牌心更廣? 第13章 發展服務與體驗行銷 .台灣視野:浪浪別哭,讓愛不流浪! .全球實況:Stitch Fix利用數據幫你治裝 .全球實況:跟著「鳥人」與野雁飛翔在天際 .全球實況:到原宿「時尚生態區」體驗另類與前衛 .Digi-marketing:共享,催化服務創新 .YY Blog:皮笑肉不笑 第14章 制訂價格 .台灣視野:台灣國旅房價貴得離譜? .全球實況:市價資訊平台Esoko,讓百萬非洲小農受惠 .全球實況:沒想到世界最頂級的茶品牌來自…… .全球實況:IKEA以簡單平價理念打江山 .Digi-marketing:浮動,數位時代的定價特性 .YY Blog:只為了炫耀? 曾的行銷:「嗨!Zenbo!」教了我們什麼? 第五篇 活絡產品流通 第15章 建設行銷通路 .台灣視野:路易莎擴充速度驚人 .全球實況:製冷晶片有效減少食品浪費 .全球實況:日本自動販賣機花招百出 .全球實況:無人機送貨,已不是科幻小說情節 .Digi-marketing:透過虛實整合(O2O)擴大通路效益 .YY Blog:哪個比較重要? 第16章 管理零售、批發與物流 .台灣視野:Digital City以明亮時尚吸引年輕市場 .全球實況:人潮密集處開始出現虛擬超市 .全球實況:Starship送貨機器人,掀起零售與運送服務革命 .全球實況:與印度百年職業合作,肯德基餐盒方便送 .YY Blog:精心設計的陷阱 曾的行銷:加油站居然可以大賣洗衣精、洗碗精? 第六篇 展現產品價值 第17章 發展整合行銷溝通 .台灣視野:GIANT 50週年,向社會承諾更重大的責任 .全球實況:生成式AI廣告將永遠改變廣告的傑作 .全球實況:透過創意溝通,小說也能募資到台幣十幾億 .全球實況:可口可樂絕佳創意行銷,打破隔閡不尷尬 .Digi-marketing:整合虛擬工具,網羅目標市場 .YY Blog:推廣沒好處 第18章 管理大眾溝通 .台灣視野:慶祝情人節,全聯小編創意爆表 .全球實況:泰國廣告,廣告界驚嘆號 .全球實況:廣告巧妙置入網路遊戲中 .全球實況:街頭任意門,讓你暢遊歐洲 .Digi-marketing:數位科技加持下的溝通 .YY Blog:孤獨者的嫉妒 第19章 管理客製化與互動式溝通 .台灣視野:阿波為長庚醫院提供智能客服 .全球實況:馬來西亞直銷人員比例冠全球 .全球實況:AI客服也會惹人怨 .Digi-marketing:虛擬宣傳與實際活動:線上線下的整合 .YY Blog:有一點假 曾的行銷:踢行李箱,為我們踢出什麼推廣的秘訣? 第七篇 落實行銷理想 第20章 執行與控制行銷策略 .台灣視野:和泰擦亮顧客滿意度招牌 .全球實況:透視人性的矽谷傳奇導師 .全球實況:掌握對的原則與策動力,才能發揮行銷領導力 .YY Blog:你如果不……

原價: 800 售價: 744 現省: 56元
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Social Psychology (11版)

Social Psychology (11版)

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Social Psychology 11/E 2021 (Asia Editin) 作/ 譯者:Kassin/Fein/Markus ISBN:9789814922784 年份:2021 書號:00107448 開數:28.5*23 頁數:658 Table of Contents 1. What Is Social Psychology? 2. Doing Social Psychology Research. 3. The Social Self. 4. Perceiving Persons. 5. Stereotypes, Prejudice, and Discrimination. 6. Attitudes. 7. Conformity. 8. Group Processes. 9. Attraction and Close Relationships. 10. Helping Others. 11. Aggression. 12. Law. 13. Business. 14. Health.

原價: 1730 售價: 1644 現省: 86元
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社會心理學 中文第四版 2023年 (Kassin: Social Psychology 11/E) (4版)

社會心理學 中文第四版 2023年 (Kassin: Social Psychology 11/E) (4版)

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社會心理學 中文第四版 2023年 (Social Psychology 11/E) 作/ 譯者:Kassin/洪光遠.程淑華.王郁茗 譯 ISBN:9786269595334 年份:2023 書號 開數:16 頁數:676 簡介 本書以「簡介」篇章(第一篇)作為開端,介紹社會心理學的理論、主題與研究方法;接著將焦點聚集在個人層次的「社會知覺」(第二篇),內容包括:自我概念、涉及自我評估的自尊,與外在的自我表現;再往外移向「社會影響」(第三篇)下的態度、從眾行為與團體歷程,和人際間的「社會關係」(第四篇),包括:人際吸引與親密關係,及相互間的正向(助人)和破壞性(攻擊)行為;最後以「社會心理學的應用」(第五篇)作為總結。 內容完備:包含社會心理學領域中經典的理論與研究,並從眾多觀點歧異的學者對人類的多樣性研究中,幫助讀者成為在社會關係乃至於倫理價值上見地寬廣的有識之士。 最新近的研究發展:本書範疇擴展到最新的思維,節錄了社會神經科學、演化心理學、無意識與內隱歷程、社會傳播媒體與科技的效應,以及文化與社會階層影響等。 研究發現詳實而正確:書中相關的研究發現在經過詳實審查後皆已更新,內容正確且經得起時間的考驗。 緊扣時事脈動:將社會心理學與當前社會諸多層面、議題聯結起來,更藉由豐富的圖文資料,讓讀者清晰地體認到本學科與社會脈動不可分的特性。 目錄 第一篇 簡介 第01章 什麼是社會心理學? 1-1 社會動物 1-2 什麼是社會心理學? 1-3 社會心理學簡史 1-4 社會心理學的今日:目前趨勢為何? 第02章 社會心理學的研究方法 2-1 為什麼你該學研究法? 2-2 發展理念:研究歷程的開端 2-3 理念再精煉:社會心理學變項的界定與測量 2-4 理念的驗證:研究設計 2-5 倫理、價值、與新研究標準和實務 第二篇 社會知覺 第03章 社會自我 3-1 自我概念 3-2 自尊 3-3 自我表現 3-4 反思:多面向的自我 第04章 知覺他人 4-1 觀察:社會知覺的要素 4-2 歸因:從要素到特質 4-3 統整:從特質到印象 4-4 驗證偏誤:從印象到現實 4-5 社會知覺:底線 第05章 刻板印象、偏見和歧視 5-1 問題的本質:固著與改變 5-2 問題的原因:團體間、動機、認知和文化因素 5-3 減少問題:社會心理學的解答 第三篇 社會影響 第06章 態度 6-1 態度的研究 6-2 透過溝通來說服 6-3 被自己的行動說服 6-4 改變態度 第07章 從眾行為 7-1 自動化的社會影響 7-2 從眾行為 7-3 順從 7-4 服從 7-5 社會影響的連續性 第08章 團體歷程 8-1 團體的基礎 8-2 團體中的個人:他人在場 8-3 團體表現:問題與解決 8-4 衝突:團體內與團體間的合作與競爭 第四篇 社會關係 第09章 吸引力與親密關係 9-1 歸屬需求:人類的一個基本動機 9-2 初識的吸引力 9-3 親密關係 第10章 幫助他人 10-1 演化和動機的因素:為什麼人們會幫助他人? 10-2 情境影響:何時人們會幫助他人? 10-3 個人影響:誰比較可能會幫助他人? 10-4 人際間的影響:哪些人比較會受到幫助? 第11章 攻擊 11-1 何謂攻擊? 11-2 文化、兩性與個別差異 11-3 攻擊源起 11-4 情境對攻擊的影響 11-5 媒體效應 11-6 攻擊與暴力的減少 第五篇 社會心理學的應用 第12章 健康 12-1 壓力與健康 12-2 壓力的成因為何? 12-3 壓力如何影響身體? 12-4 評估歷程 12-5 壓力的因應方式 12-6 治療與預防 12-7 快樂的追求

原價: 860 售價: 774 現省: 86元
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Personality: Theory and Research (15版)

Personality: Theory and Research (15版)

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目錄 1 Personality Theory: From Observations to Scientific Explanation 2 The Scientific Study of People 3 A Psychodynamic Theory: Freud’s Psychoanalytic Theory of Personality 4 Freud’s Psychoanalytic Theory: Applications, Related Theoretical Conceptions, and Contemporary Research 5 A Phenomenological Theory: The Personality Theory of Rogers 6 Rogers’s Phenomenological Theory: Applications, Related Theoretical Conceptions, and Contemporary Research 7 Trait Theories of Personality: Allport, Eysenck, and Cattell 8 Trait Theory: The Five-Factor Model and Contemporary Developments 9 Behaviorism and The Learning Approaches To Personality 10 A Cognitive Theory: George A. Kelly’s Personal Construct Theory of Personality 11 Social-Cognitive Theory: Bandura and Mischel 12 Social-Cognitive Theory: Applications, Related Theoretical Conceptions, and Contemporary Developments 13 CULTURE, INTERPERSONAL RELATIONS, AND THE SOCIAL FOUNDATIONS OF PERSONALITY AND ITS DEVELOPMENT 14 GENES, BRAINS, AND BIOLOGICAL BASES OF PERSONALITY AND ITS DEVELOPMENT 15 ASSESSING PERSONALITY THEORY AND RESEARCH

原價: 1680 售價: 1562 現省: 118元
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FUNDAMENTALS OF HUMAN RESOURCE MANAGEMENT, 15TH EDITION PAPERBACK WITH EEPUB ACCESS (1版)

FUNDAMENTALS OF HUMAN RESOURCE MANAGEMENT, 15TH EDITION PAPERBACK WITH EEPUB ACCESS (1版)

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原價: 1800 售價: 1800 現省: 0元
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FUNDAMENTALS OF HUMAN RESOURCE MANAGEMENT, FOURTEENTH EDITION (14版)

FUNDAMENTALS OF HUMAN RESOURCE MANAGEMENT, FOURTEENTH EDITION (14版)

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原價: 2200 售價: 2200 現省: 0元
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Fundamentals of Human Resource Management(2024 Release) (10版)

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【簡介】 Fundamentals of Human Resource Management 2024 Release provides a complete, concise introduction to human resource management for the general business manager who wants to learn more about how HRM is used in the everyday work environment. Its adaptive learning program and its engaging, focused, and applied content make it the fastest growing HRM program on the market. The authors have won numerous prestigious teaching and research awards. This, along with their teamwork and consulting experience, delivers a learning program strong in depth and breadth, and current in research and practice simply not found in other products. 【目錄】 PART I: THE HUMAN RESOURCE ENVIRONMENT Ch 1 Managing Human Resources Ch 2 Trends in Human Resource Management Ch 3 Providing Equal Employment Opportunity and a Safe Workplace Ch 4 Analyzing Work and Designing Jobs PART II: ACQUIRING, TRAINING, AND DEVELOPING HUMAN RESOURCES Ch 5 Planning for and Recruiting Human Resources Ch 6 Selecting Employees and Placing Them in Jobs Ch 7 Training Employees Ch 8 Developing Employees for Future Success PART III: ASSESSING AND IMPROVING PERFORMANCE Ch 9 Creating and Maintaining High-Performance Organizations Ch10 Managing Employees’ Performance Ch11 Separating and Retaining Employees PART IV: COMPENSATING HUMAN RESOURCES Ch12 Establishing a Pay Structure Ch13 Recognizing Employee Contributions with Pay Ch14 Providing Employee Benefits PART V: MEETING OTHER HR GOALS Ch15 Collective Bargaining and Labor Relations Ch16 Managing Human Resources Globally

原價: 1620 售價: 1539 現省: 81元
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International Human Resource Management (8版)

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●Ten in-depth case studies explore a range of applications for all of the major functional areas of IHRM ensuring students grasp the principles in each chapter. ●Additional questions and further reading recommendations provide scope for reflection and support learning for students at all levels. ●A fully updated companion website is available to support you including PowerPoint slides, Instructor Manual, and a Cognero Test Bank. ●Topics examine the practical complexities that arise within the major areas of IHRM, detail the key components, outline the main approaches and its advantages and disadvantages as well as considering the problem areas. 目錄 1. Introduction 2. The Context of IHRM – Culture and Institutions 3. The Organizational Context: Structure, Merger and Acquisition and Global Small Business 4. Global Work 5. Sourcing People for Global Markets – Global Staffing, Recruitment and Selection 6. Global Performance Management 7. International Training, Development and Careers 8. Global Talent Management 9. Global Compensation 10. IHRM Trends and Future Challenges Case 1. Balancing Values: An Indian Perspective on Corporate Values from Scandinavia Case 2. Quality Compliance at the Hawthorne Arms: Selection Issues Case 3. Strategic Forecasts and Staffing Formulation: Executive and Managerial Planning for Bosch, Kazakhstan Case 4. Just Another Move to China? The Impact of International Assignments on Expatriate Families Case 5. Finding the Right View: Developing Local Talent in Local Markets Case 6. Challenges to Global Training and Development: Spanning the Globe Case 7. Keeping Global Talent Local: The Challenges of Retaining Global Talent in a Multinational Company’s Subsidiaries Case 8. Local and International? Managing Complex Employment Expectations Case 9. Redesigning a Global Mobility Policy: Developing Expatriate Compensation Options for a German Mid-Sized Company Case 10. Wolfgang’s Balancing Act: Rewarding Healthcare Executives in a Dispersed Yet Integrated Firm

原價: 1280 售價: 1190 現省: 90元
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