Business Analytics: Communicating with Numbers 作 / 譯 者 ： Sanjiv Jaggia,Alison Kelly,Kevin Lertwachara,Leida Chen I S B N - 13 ： 9781260576016 I S B N - 10 ： 1260576019 類 別： 統計方法與資料分析 版 次： 1 版 年 份： 2021 規 格： 662 頁 出 版 商： McGraw Hill Education 內容簡介 Provides 1-2 semesters of business analytics content that takes a holistic approach to data analytics. Includes a real life case in each chapter, uses big data sets, writing with data and sample reports, and a unique (4 chapters) emphasis on data mining. 目錄 Ch 1 Introduction to Business Analytics Ch 2 Data Management and Wrangling Ch 3 Data Visualization and Summary Measures Ch 4 Probability and Probability Distributions Ch 5 Statistical Inference Ch 6 Regression Analysis Ch 7 Advanced Regression Analysis Ch 8 Introduction to Data Mining Ch 9 Supervised Data Mining: k-Nearest Neighbors and Naïve Bayes Ch10 Supervised Data Mining: Decision Trees Ch11 Unsupervised Data Mining Ch12 Forecasting with Time Series Data Ch13 Introduction to Prescriptive Analytics Appendix A Big Data Sets: Variable Description and Data Dictionary Appendix B Getting Started with Excel and Excel Add-Ins Appendix C Getting Started with R Appendix D Statistical Tables Appendix E Answers to Selected Exercises