E-commerce 2023–2024: business. technology. society., Global Edition

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E-commerce 2023-2024: business. technology. society. provides you with an in-depth introduction to e-commerce with coverage of key concepts and the latest empirical and financial data. Hundreds of examples from companies such as Meta�, TikTok�, Netflix�, YouTube�, Walmart�, and Amazon� illustrate how e-commerce is altering business practices and driving shifts in the global economy. The 18th Edition features all new or updated opening, closing, and "Insight on" cases. Coverage reflects the latest developments in business, technology, and society that impact e-commerce, with text, data, figures and tables updated through September 2022. Each chapter ends with a section on careers in e-commerce that features job postings from online companies for entry-level positions. Tips on how to prepare for interviews and apply course knowledge to likely interview questions are included. This print textbook is available for students to rent for their classes. The Pearson print rental program provides students with affordable access to learning materials, so they come to class ready to succeed.

E-Commerce 2021-2022: Business. Technology. Society. (17版)

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E-Commerce 2021-2022: Business. Technology. Society.(GE) 作 / 譯 者 ： Kenneth C. Laudon,Carol Guercio Traver I S B N - 13 ： 9781292409313 I S B N - 10 ： 1292409312 類 別： 電子商務 版 次： 17 版 年 份： 2022 規 格： 910 頁 出 版 商： Pearson Education 內容簡介 The most up-to-date, comprehensive overview of e-commerce today. Lively and fun to read, E-commerce 2021: Business, Technology, and Society is an in-depth, thought-provoking introduction to e-commerce focusing on key concepts and the latest empirical and financial data. Hundreds of examples from companies such as Facebook®, Google®, Twitter®, Amazon®, Pinterest®, eBay®, Uber®, WhatsApp®, and Snapchat® illustrate how e-commerce is altering business practices and driving shifts in the global economy. The entire 16th edition has been updated through October 2020, and includes up-to-date coverage of privacy and piracy, government surveillance, cyberwar, fintech, social local-mobile marketing, internet sales taxes, and intellectual property. 目錄 PART Ⅰ: INTRODUCTION TO E-COMMERCE Ch 1 Introduction to E-commerce Ch 2 E-commerce Business Strategies PART Ⅱ: TECHNOLOGY INFRASTRUCTURE FOR E-COMMERCE Ch 3 E-commerce Infrastructure Ch 4 Building an E-commerce Presence Ch 5 E-commerce Security and Payment Systems PART Ⅲ: BUSINESS CONCEPTS AND SOCIAL ISSUES Ch 6 E-commerce Marketing and Advertising Ch 7 Social, Mobile, and Local Marketing Ch 8 Ethical, Social, and E-commerce PART Ⅳ: E-COMMERCE IN ACTION Ch 9 E-commerce Retail and Services Ch10 Online Media Ch11 Online Communities Ch12 B2B E-commerce

DIGITAL BUSINESS AND E-COMMERCE MANAGEMENT7/e (7版)

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書名：DIGITAL BUSINESS AND E-COMMERCE MANAGEMENT 7/E 作者：Dave Chaffey 出版社：Pearson 出版日期：2019/12/00 ISBN：9781292193335 內容簡介 　　Written in an engaging and informative style, Digital Business and E-Commerce Management will give you the knowledge and skills to be able to handle the speed of change faced by organisations in the digital world. In this seventh edition of the book, Chaffey, Hemphill and Edmundson-Bird bring together the most recent academic and practitioner thinking, covering all aspects of digital business including strategy, digital comms and transformation. 本書特色 　　This new edition of Dave Chaffey’s bestselling book, joined this time by fellow authors Tanya Hemphill and David Edmundson-Bird, is your guide to answering these tough questions. Written in an engaging and informative style, Digital Business and E-Commerce Management will give you the knowledge and skills to be able to handle the speed of change faced by organisations in the digital world. 　　In this seventh edition of the book, Chaffey, Hemphill and Edmundson-Bird bring together the most recent academic and practitioner thinking. Covering all aspects of digital business including strategy, digital comms and transformation, Digital Business and E-Commerce Management gives you the benefit of: 　　· A structured approach to review, plan and implement a digital business strategy for all types of organisation 　　· The latest on digital marketing techniques in SEO, social media comms and content marketing 　　· All new case studies providing examples of organisations and their experiences of digital business and e-commerce 　　· A brand new chapter introducing the concepts of digital business transformation and growth hacking 　　Whether you’re a student studying digital business and e-commerce, a marketer or a business manager, Digital Business and E-Commerce 　　Management is the essential text to help you understand and apply the concepts of ‘Digital’, strategy and implementation. 目錄 Brief contents Preface About the author Publisher’s acknowledgements Part 1 - Introduction 1 Introduction to digital business 2 Opportunity analysis for digital business and e-commerce 3 Managing digital business infrastructure 4 Key issues in the digital environment Part 2 - Strategy and applications 5 Digital business strategy 6 Supply chain and demand 7 Digital marketing 8 Customer relationship management Part 3 Implementation 9 Customer experience and service design 10 Managing digital transformation and growth hacking Glossary Index