國際貿易實務 (33版)

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國際貿易實務 作 / 譯 者 ： 蔡緣,翁正忞,劉淑琴 I S B N - 13 ： 9789860674460 I S B N - 類 別： 國際貿易實務 版 次： 33 版 年 份： 2022 規 格： 606 頁 出 版 商： 華泰文化事業股份有限公司 內容簡介 國際貿易實務，從買賣的詢價、報價、簽約，經交貨的託運、投保、報關，到收付價款的 融資、結匯，乃至索賠的公證、仲裁等一系列複雜程序，涉及進出口廠商、國際運輸業者、保險公司、檢驗公司、 、報關行等貿易相關業者的核心業務。 針對上述貿易相關業者的需要，本書對國際貿易實務有關的商業觀念導入、實務操作技巧及單據製作要領等，做深入淺出的介紹。為因應最新貿易趨勢，本書新版特色如下： 一、配合Incoterms ® 2020之啟用及其他重要貿易法規之變動，修改各章相關內容。 二、增補國際貿易新議題之闡述，例如美中貿易戰、新冠肺炎疫情、跨境電商等對全球貿易運作的衝擊以及後續發展。 三、新增貿易個案之系列貿易單據，包括P/I、S/O、B/L、LC、Invoice、Packing List、出口報單及各種證（聲）明書等，以相同案例之系列單據串聯各交易階段之實務操作。 四、每章增列國貿業務丙級考試學科題目，供國貿丙級證照考生參考。 目錄 第1章 緒論 第2章 國際貿易準備過程 第3章 國際貿易處理程序 第4章 貿易條件 第5章 其他貿易條件之使用 第6章 基本交易條件 第7章 一般交易條件 第8章 進出口價格之計算 第9章 詢價 第10章 報價 第11章 承諾報價與契約之成立 第12章 國際貿易契約 第13章 進出口簽證 第14章 信用狀之概念 第15章 信用狀實務 第16章 國際運輸實務 第17章 運送單據 第18章 國際貿易保險實務 第19章 進出口檢驗 第20章 發票之種類與特性 第21章 貨運單據 第22章 國際匯票 第23章 出口押匯與買斷 第24章 出口託收 第25章 進口結匯 第26章 貨物進出口通關 第27章 貿易糾紛與索賠 第28章 國際商務仲裁

E-commerce 2023–2024: business. technology. society., Global Edition

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E-commerce 2023-2024: business. technology. society. provides you with an in-depth introduction to e-commerce with coverage of key concepts and the latest empirical and financial data. Hundreds of examples from companies such as Meta�, TikTok�, Netflix�, YouTube�, Walmart�, and Amazon� illustrate how e-commerce is altering business practices and driving shifts in the global economy. The 18th Edition features all new or updated opening, closing, and "Insight on" cases. Coverage reflects the latest developments in business, technology, and society that impact e-commerce, with text, data, figures and tables updated through September 2022. Each chapter ends with a section on careers in e-commerce that features job postings from online companies for entry-level positions. Tips on how to prepare for interviews and apply course knowledge to likely interview questions are included. This print textbook is available for students to rent for their classes. The Pearson print rental program provides students with affordable access to learning materials, so they come to class ready to succeed.

DIGITAL BUSINESS AND E-COMMERCE MANAGEMENT7/e (7版)

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書名：DIGITAL BUSINESS AND E-COMMERCE MANAGEMENT 7/E 作者：Dave Chaffey 出版社：Pearson 出版日期：2019/12/00 ISBN：9781292193335 內容簡介 　　Written in an engaging and informative style, Digital Business and E-Commerce Management will give you the knowledge and skills to be able to handle the speed of change faced by organisations in the digital world. In this seventh edition of the book, Chaffey, Hemphill and Edmundson-Bird bring together the most recent academic and practitioner thinking, covering all aspects of digital business including strategy, digital comms and transformation. 本書特色 　　This new edition of Dave Chaffey’s bestselling book, joined this time by fellow authors Tanya Hemphill and David Edmundson-Bird, is your guide to answering these tough questions. Written in an engaging and informative style, Digital Business and E-Commerce Management will give you the knowledge and skills to be able to handle the speed of change faced by organisations in the digital world. 　　In this seventh edition of the book, Chaffey, Hemphill and Edmundson-Bird bring together the most recent academic and practitioner thinking. Covering all aspects of digital business including strategy, digital comms and transformation, Digital Business and E-Commerce Management gives you the benefit of: 　　· A structured approach to review, plan and implement a digital business strategy for all types of organisation 　　· The latest on digital marketing techniques in SEO, social media comms and content marketing 　　· All new case studies providing examples of organisations and their experiences of digital business and e-commerce 　　· A brand new chapter introducing the concepts of digital business transformation and growth hacking 　　Whether you’re a student studying digital business and e-commerce, a marketer or a business manager, Digital Business and E-Commerce 　　Management is the essential text to help you understand and apply the concepts of ‘Digital’, strategy and implementation. 目錄 Brief contents Preface About the author Publisher’s acknowledgements Part 1 - Introduction 1 Introduction to digital business 2 Opportunity analysis for digital business and e-commerce 3 Managing digital business infrastructure 4 Key issues in the digital environment Part 2 - Strategy and applications 5 Digital business strategy 6 Supply chain and demand 7 Digital marketing 8 Customer relationship management Part 3 Implementation 9 Customer experience and service design 10 Managing digital transformation and growth hacking Glossary Index