Global Business (4版)
類似書籍推薦給您
【簡介】
Discover success in global business today with the most strategic approach to international business topics and unique coverage not found in other texts. GLOBAL BUSINESS, 4th Edition, is the first global business book that answers the big question, "What determines the success and failure of firms around the globe?" Globally renowned scholar and author Mike Peng integrates both an institution-based view and resource-based view in every chapter, bringing an unparalleled continuity and strategic approach to the learning process. The book combines an inviting, conversational style with the latest research and examples that reflect the most recent global developments. A wealth of business cases from Mike Peng and other respected international experts delve into how companies throughout the world have expanded globally. All-new video cases that cover each chapter's opening case and closing case, world maps that connect geography and culture to business decisions, and unique global debate sections that draw you into cutting-edge international discussions help you learn to think independently and view business challenges from a truly global perspective. With GLOBAL BUSINESS, 4th Edition, you view business through the eyes of a true world citizen and gain the understanding you need to become an effective manager within today's global business landscape.
【目錄】
原價:
1980
售價:
1861
現省:
119元
立即查看
Global Business (5版)
類似書籍推薦給您
立即查看
Global Business Today(2024 Release) (13版)
類似書籍推薦給您
【簡介】
Global Business Today sets the standard for International Business courses, at both undergraduate and graduate levels. It is relevant (timely, comprehensive), practical (focused on applications of concepts), and integrated (logical flow of topics from chapter to chapter). The success of past editions was based on the incorporation of leading-edge research, the use of the up-to-date examples and statistics to illustrate global trends and enterprise strategy, and the discussion of current events within the context of the appropriate theory. Building on these strengths, the 2024 Release focused on the following: 1.Incorporate new insights from scholarly research. 2.Make sure the content covers all appropriate issues. 3.Make sure the text is up to date with current events, statistics, and examples. 4.Add new and insightful opening and closing cases in most chapters. 5.Incorporate global EDGE™ features in every chapter. 6.Connect every chapter to a focus on managerial implications.
【目錄】
PART I: INTRODUCTION AND OVERVIEW
Ch 1 Globalization
PART II: NATIONAL DIFFERENCES
Ch 2 National Differences in Political, Economic, and Legal Systems
Ch 3 National Differences in Economic Development
Ch 4 Differences in Culture
Ch 5 Ethics, Corporate Social Responsibility, and Sustainability
PART III: THE GLOBAL TRADE AND INVESTMENT ENVIRONMENT
Ch 6 International Trade Theory
Ch 7 Government Policy and International Trade
Ch 8 Foreign Direct Investment
Ch 9 Regional Economic Integration
PART IV: THE GLOBAL MONETARY SYSTEM
Ch10 The Foreign Exchange Market
Ch11 The International Monetary System
PART V: THE STRATEGY AND STRUCTURE OF INTERNATIONAL BUSINESS
Ch12 The Strategy of International Business
Ch13 Entering Developed and Emerging Markets
PART VI: INTERNATIONAL BUSINESS FUNCTIONS
Ch14 Exporting, Importing, and Countertrade
Ch15 Global Production and Supply Chain Management
Ch16 Global Marketing and Business Analytics
Ch17 Global Human Resource Management
原價:
1680
售價:
1596
現省:
84元
立即查看
Elite Intro: English for Global Business (1版)
類似書籍推薦給您
內容簡介
CEFR Correlation:A2-B1
1 The Share Economy
2 Corporate Social Responsibility
3 The Metaverse
4 Digital Currency
5 Peter Drucker: Father of Management Thinking
6 Social Influencers and Marketing
7 Fintech
8 AI and Design
9 The Biopharma Revolution
10 How Streaming Changed the Entertainment Industry
11 Gaming Industry
12 Virtual Reality Era
作者簡介：
Sean Kenny、Eric Sabatino
二位作者均為英語教學專業，數十年來在亞洲地區從事英語教學、測驗檢定相關工作，陸續服務於英語測驗機構、外語教學中心及科技廠商。
立即查看
Introduction to Global Business 3/e (3版)
類似書籍推薦給您
【簡介】
Understanding today's rapidly changing global business environment can be challenging, particularly with conflicting news about how business actions in the European or emerging economies of Asia, or migrations from Mexico and Central America are impacting the U.S. and world economies. INTRODUCTION TO GLOBAL BUSINESS: UNDERSTANDING THE INTERNATIONAL ENVIRONMENT & GLOBAL BUSINESS, 3E provides a clear, comprehensive analysis of today's global business environment, supported by current examples and mini-cases. Written by authoritative professionals, this edition introduces globalization using unparalleled scholarship and the fundamentals of the global business environment - culture, ethics, economics and information technology. You see how shifts in the global geopolitical balance of power and changing regional strategic alliances can impact job opportunities and future living standards, as the text flows from concept to application.
【目錄】
Part I: FOUNDATIONS OF GLOBAL BUSINESS
1. The Rise of Globalization.
2. The Evolution of International Business.
3. Regional Economic Integration.
4. The International Flow of Funds and Exchange Rates.
Part II: GLOBAL BUSINESS ENVIRONMENT.
5. The Cultural Environment of Global Business.
6. The Legal, Economic and Political Environment of Global Business.
7. Corruption and Ethics in Global Business.
Part III: GLOBAL BUSINESS STRATEGY AND ORGANIZATION.
8. Entry Strategies in Global Business.
9. Control of Global Business.
10. The Organization of Global Business.
Part IV: MANAGING GLOBAL BUSINESS.
11. Global Human Resource Management.
12. Global Marketing.
13. Global Operations and Supply-Chain Management.
14. Global Financial Management.
15. Global Accounting and Taxation.
原價:
1380
售價:
1283
現省:
97元
立即查看
華通書坊
