Essentials of Business Communication (12版)

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【簡介】 Ensure you have the job-ready writing and communication skills that today’s employers demand with Guffey/Loewy’s ESSENTIALS OF BUSINESS COMMUNICATION, 12E. This market-leading text and its online study tools help you develop the professional and communication skills that employers seek, including writing, speaking, critical thinking and teamwork. Updated employment chapters offer insights into a labor market that is more competitive and dependent on technology than ever before. The latest trends, technologies and practices, based on interviews with practitioners and the research of thousands of articles and blogs emphasize transferable professional skills. Timely advice guides you through building your brand, searching for a job, writing a winning resume, interviewing effectively and using LinkedIn. Optional editing challenges and grammar reviews and a complete grammar guide at the end of the book help you improve critical language skills. MindTap online study tools let you further refine your communication abilities.

Business Communication (3版)

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Turning you into an effective communicator across all media types, Means' BUSINESS COMMUNICATION, 3rd edition, equips you with the communication tools you need to succeed in today's workplace. Its engaging, contemporary design offers clear, easy-to-follow instructions that guide you to more effective writing, listening, speaking, computing and research skills while using the latest technology tools. With an emphasis on English grammar and writing mechanics, the unique Writing Styles feature helps you build powerful writing skills and effectively maintain reader interest. Ethics and cross-cultural issues integrated throughout help you develop decision-making skills that will serve you well throughout your career. The book also offers the most current coverage available on smart phones, the Cloud, document sharing, VOIPs, webinars, enhanced security measures and much more.

Business Communication Essentials (8版)

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Business Communication Essentials 8/e +作者：Bov"ee +年份：2020 年8 版 +ISBN：9781292330099 +書號：MB0721PC +規格：平裝/彩色 +頁數：544 +出版商：Pearson(Asia) · New - The Future of Communication takes a look at innovative technologies that are reshaping business communication, including real-time translation, haptic communication, virtual and augmented reality, gestural computing, and automated emotion recognition. · New - Each chapter opens with insights from a successful professional, emphasizing concepts and valuable skills that students will explore. · Updated - Revised annotations in model document before/after pairs make it easier for students to see the specific changes made to transform ineffective messages into effective ones. Optimized organization helps engage students · New - With a heavy emphasis on business English improvement, the text provides students with a full range of on-the-job skills that today’s communicators need, from writing conventional printed reports to using the latest digital, social, mobile, and visual media. · New - Nearly 70 new or substantially revised figures with 66 annotated model documents, 27 examples of mobile communication in business communication, and 25 examples of social media have been added. · New - More than 80 questions and student activities are new; one-third of the communication cases are new. Invaluable instructor resources · A modular organization empowers instructors to adapt the text to their own learning objectives. · An email hotline provides immediate answers to any questions or concerns instructors may have. · An Instructor Resource Center provides technical support and downloadable content, including the Instructor’s Resource Manual, Test Bank, TestGen® Computerized Test Bank, and PowerPoint presentations. 目錄 PART I: BUSINESS COMMUNICATION FOUNDATIONS 1. Professional Communication in Today’s Digital, Social, Mobile World 2. Collaboration, Interpersonal Communication, and Business Etiquette PART II: THE THREE-STEP WRITING PROCESS 3. Planning Business Messages 4. Writing Business Messages 5. Completing Business Messages PART III: BRIEF BUSINESS MESSAGES 6. Crafting Messages for Digital Channels 7. Writing Routine and Positive Messages 8. Writing Negative Messages 9. Writing Persuasive Messages PART IV: LONGER BUSINESS MESSAGES 10. Understanding and Planning Reports and Proposals 11. Writing and Completing Reports and Proposals 12. Developing and Delivering Business Presentation PART V: EMPLOYMENT MESSAGES AND JOB INTERVIEWS 13. Building Careers and Writing Resumes 14. Applying and Interviewing for Employment Appendix A: Format and Layout of Business Documents Appendix B: Documentation of Report Sources Appendix C: Correction Symbols Handbook of Grammar, Mechanics, and Usage Answer Key