Global Business Today(2024 Release) (13版)
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【簡介】
Global Business Today sets the standard for International Business courses, at both undergraduate and graduate levels. It is relevant (timely, comprehensive), practical (focused on applications of concepts), and integrated (logical flow of topics from chapter to chapter). The success of past editions was based on the incorporation of leading-edge research, the use of the up-to-date examples and statistics to illustrate global trends and enterprise strategy, and the discussion of current events within the context of the appropriate theory. Building on these strengths, the 2024 Release focused on the following: 1.Incorporate new insights from scholarly research. 2.Make sure the content covers all appropriate issues. 3.Make sure the text is up to date with current events, statistics, and examples. 4.Add new and insightful opening and closing cases in most chapters. 5.Incorporate global EDGE™ features in every chapter. 6.Connect every chapter to a focus on managerial implications.
【目錄】
PART I: INTRODUCTION AND OVERVIEW
Ch 1 Globalization
PART II: NATIONAL DIFFERENCES
Ch 2 National Differences in Political, Economic, and Legal Systems
Ch 3 National Differences in Economic Development
Ch 4 Differences in Culture
Ch 5 Ethics, Corporate Social Responsibility, and Sustainability
PART III: THE GLOBAL TRADE AND INVESTMENT ENVIRONMENT
Ch 6 International Trade Theory
Ch 7 Government Policy and International Trade
Ch 8 Foreign Direct Investment
Ch 9 Regional Economic Integration
PART IV: THE GLOBAL MONETARY SYSTEM
Ch10 The Foreign Exchange Market
Ch11 The International Monetary System
PART V: THE STRATEGY AND STRUCTURE OF INTERNATIONAL BUSINESS
Ch12 The Strategy of International Business
Ch13 Entering Developed and Emerging Markets
PART VI: INTERNATIONAL BUSINESS FUNCTIONS
Ch14 Exporting, Importing, and Countertrade
Ch15 Global Production and Supply Chain Management
Ch16 Global Marketing and Business Analytics
Ch17 Global Human Resource Management
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1680
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1596
現省:
84元
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Introduction to Global Business 3/e (3版)
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【簡介】
Understanding today's rapidly changing global business environment can be challenging, particularly with conflicting news about how business actions in the European or emerging economies of Asia, or migrations from Mexico and Central America are impacting the U.S. and world economies. INTRODUCTION TO GLOBAL BUSINESS: UNDERSTANDING THE INTERNATIONAL ENVIRONMENT & GLOBAL BUSINESS, 3E provides a clear, comprehensive analysis of today's global business environment, supported by current examples and mini-cases. Written by authoritative professionals, this edition introduces globalization using unparalleled scholarship and the fundamentals of the global business environment - culture, ethics, economics and information technology. You see how shifts in the global geopolitical balance of power and changing regional strategic alliances can impact job opportunities and future living standards, as the text flows from concept to application.
【目錄】
Part I: FOUNDATIONS OF GLOBAL BUSINESS
1. The Rise of Globalization.
2. The Evolution of International Business.
3. Regional Economic Integration.
4. The International Flow of Funds and Exchange Rates.
Part II: GLOBAL BUSINESS ENVIRONMENT.
5. The Cultural Environment of Global Business.
6. The Legal, Economic and Political Environment of Global Business.
7. Corruption and Ethics in Global Business.
Part III: GLOBAL BUSINESS STRATEGY AND ORGANIZATION.
8. Entry Strategies in Global Business.
9. Control of Global Business.
10. The Organization of Global Business.
Part IV: MANAGING GLOBAL BUSINESS.
11. Global Human Resource Management.
12. Global Marketing.
13. Global Operations and Supply-Chain Management.
14. Global Financial Management.
15. Global Accounting and Taxation.
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