個體經濟學
系列名:智勝經管系列
ISBN13:9789575119393
出版社:智勝文化
作者:楊雲明
裝訂/頁數:平裝/752頁
規格:26cm*19cm*3.7cm (高/寬/厚)
版次:6
出版日:2023/01/01
中文圖書分類:經濟學各論
內容簡介
提綱挈領地介紹學習目的
每章於章名頁開始均會介紹該章的學習目的,以使讀者清楚地明白該章學習的主要內容與其應用方向。
豐富的例題與練習題供讀者即時演練
每節(或每段)中均會有例題供教師教學及讀者立即演練之用,以收自我檢視學習的作用,如此可避免部分讀者在含糊讀完整章後,才發現讀得懵懵懂懂、似是而非。
區別難度的練習題
於各章結尾均附有練習題,其中「A.基礎練習」與「B.進階練習」係按難易程度來區別,以利不同教師與讀者之需求應用,其中,A大題的題目在求解過程中不會運用到微積分的運算;而B大題則較為深入,部分題目於求解過程中會使用到簡易微積分。
充沛的選擇題以供自我檢視
練習題中除了A、B兩部分的繪圖、計算題之外,還包含了約30~50題的選擇題供讀者自我檢試讀書成效,其中,又分為「C.選擇題」與「D.國家考試選擇題」兩大類,可供有志於擔任國家公僕的讀者練習。
「觀察室」的設立
本書在各章節中會以個案討論的「觀察室」來探討一些易於混淆的觀念及日常生活中的應用實例,以使讀者釐清一些似是而非的觀念,並加強理論與實務相結合。
數理分析的深入解析
個體經濟學中自然包含一些較艱澀的數理部分,為節省本書篇幅,但又顧及部分讀者的進階需求,這些數理分析內容均置於智勝網站,以供讀者參考。
教學配件:教師教學PowerPoint、教師手冊、題庫
本書搭配:線上題庫
目錄
第01章 緒論
第02章 需求-供給模型
第03章 彈性與彈性之應用
第04章 偏好與消費限制
第05章 消費者均衡與變動
第06章 Slutsky方程式
第07章 福利變動的測度
第08章 勞動供給
第09章 顯示性偏好理論與指數
第10章 跨期下的消費決策
第11章 不確定下的消費決策
第12章 生產函數
第13章 成本函數
第14章 完全競爭市場:廠商決策與市場均衡
第15章 完全競爭市場的應用
第16章 獨占市場
第17章 獨占廠商的差別取價
第18章 不完全競爭市場
第19章 賽局理論
第20章 生產要素市場
第21章 一般均衡與經濟效率
第22章 外部性與公共財
第23章 訊息經濟學
第24章 貿易政策效果分析
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版 次:8 版年 份:2013規 格:504 頁出 版 商:McGraw Hill Education
1.International Trade Theory and Policy helps students move beyond recognition toward an understanding of current and future international events.
2.New improvements covering the emerging issues in the global economy are designed to help readers both understand and appreciate the growing importace of the global economy in the lives.
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to reflect current research and findings, with significant updates.
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New In the Real World boxes,
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目錄
Ch 1 The World of International Economics
PART I: THE CLASSICAL THEORY OF TRADE
Ch 2 Early Trade Theories: Mercantilism and the Transition to the Classical World of David Ricardo.
Ch 3 The Classical World of David Ricardo and Comparative Advantage
Ch 4 Extensions and Tests of the Classical Model of Trade
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Ch 5 Introduction to NeocIassical Trade Theory: Tools to Be Employed
Ch 6 Gains from Trade in Neoclassical Theory
Ch 7 Offer Curves and the Terms of Trade
Ch 8 The Basis for Trade: Factor Endowments and the Heckscher-Ohlin Model
Ch 9 Empirical Tests of the Factor Endowments Approach
PART III: ADDITIONAL THEORIES AND EXTENSIONS
Ch10 Post—Heckscher-OhIin Theories of Trade and Intra-Industry Trade
Ch11 Economic Growth and International Trade
Ch12 International Factor Movements
PART IV: TRADE POLICY
Ch13 The Instruments of Trade Policy
Ch14 The Impact of Trade Policies
Ch15 Arguments for Interventionist Trade Policies
Ch16 Political Economy and U.S. Trade Policy
Ch17 Economic Integration
Ch18 International Trade and the Developing Countries
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版 次:15 版年 份:2023規 格:701 頁出 版 商:Pearson Education
內容簡介
Marketing: An Introduction shows you how creating and capturing customer value drives effective marketing strategies. The text reflects major trends and shifting forces that impact marketing in this digital age of customer value, engagement and relationships. This in turn gives you a richer understanding of basic marketing concepts, strategies and practices.
The 15th Edition features updated and deeply developed chapter-opening vignettes, Marketing at Work highlights, company cases and end-of-chapter exercises. With these, you'll get ample practice applying marketing concepts to real-world company scenarios.
目錄
PART I: DEFINING MARKETING AND THE MARKETING PROCESS
Ch 1 Marketing: Creating Customer Value and Engagement
Ch 2 Company and Marketing Strategy: Partnering to Build Customer Engagement, Value, and Relationships
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Ch 3 Analyzing the Marketing Environment
Ch 4 Managing Marketing Information to Gain Customer Insights
Ch 5 Understanding Consumer and Business Buyer Behavior
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Ch 6 Customer Value-Driven Marketing Strategy: Creating Value for Target Customers
Ch 7 Product, Services, and Brands: Building Customer Value
Ch 8 Developing New Products and Managing the Product Life Cycle
Ch 9 Pricing: Understanding and Capturing Customer Value
Ch10 Marketing Channels: Delivering Customer Value
Ch11 Retailing and Wholesaling
Ch12 Engaging Customers and Communicating Customer Value: Advertising and Public Relations
Ch13 Personal Selling and Sales Promotion
Ch14 Digital Marketing
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Ch15 The Global Marketplace
Ch16 Sustainable Marketing: Social Responsibility and Ethics
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The Economics of Money, Banking and Financial Markets (GE)
作 / 譯 者 : Frederic S. Mishkin
I S B N - 13 : 9781292409481
I S B N -
類 別: 貨幣 /貨幣理論及政策
版 次: 13 版
年 份: 2022
規 格: 717 頁
出 版 商: Pearson Education
內容簡介
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目錄
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Ch 1 Why Study Money, Banking, and Financial Markets?
Ch 2 An Overview of the Financial System
Ch 3 What Is Money?
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Ch 5 The Behavior of Interest Rates
Ch 6 The Risk and Term Structure of Interest Rates
Ch 7 The Stock Market, the Theory of Rational Expectations, and the Efficient Market Hypothesis
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Ch 9 Banking and the Management of Financial Institutions
Ch10 Economic Analysis of Financial Regulation
Ch11 Banking Industry: Structure and Competition
Ch12 Financial Crises in Advanced Economies
Ch13 Financial Crises in Emerging Market Economies
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Ch19 The International Financial System
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Ch22 The Monetary Policy and Aggregate Demand Curves
Ch23 Aggregate Demand and Supply Analysis
Ch24 Monetary Policy Theory
Ch25 The Role of Expectations in Monetary Policy
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