Introduction to Management Science and Business Analytics: A Modeling and Case Studies Approach with Spreadsheets (7版)
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Introduction to Management Science and Business Analytics: A Modeling and Case Studies Approach with Spreadsheets
作 / 譯 者 : Frederick S. Hillier,Mark S. Hillier,Kari Schmedders,Molly Stephens
I S B N - 13 : 9781265040055
I S B N - 10 : 1265040052
類 別: 管理科學
版 次: 7 版
年 份: 2023
規 格: 742 頁
出 版 商: McGraw Hill Education
目錄
PART I: THE ESSENCE OF MANAGEMENT SCIENCE AND BUSINESS ANALYTICS
Ch 1 Introduction
Ch 2 Overview of the Analysis Process
PART II: MODELS FOR PREDICTIVE ANALYTICS
Ch 3 Classification and Prediction Models for Predictive Analytics
CH 4 Predictive Analytics Based on Traditional Forecasting Methods
PART III: USING LINEAR PROGRAMMING TO PERFORM PRESCRIPTIVE ANALYTICS
Ch 5 Linear Programming: Basic Concepts
Ch 6 Linear Programming: Formulation and Applications
Ch 7 The Art of Modeling with Spreadsheets
Ch 8 What-If Analysis for Linear Programming
Ch 9 Network Optimization Problems
PART IV: USING INTEGER OR NONLIEAR PROGRAMMING TO PERFORM PRESCRIPTIVE ANALYTICS
Ch10 Integer Programming
Ch11 Nonlinear Programming
PART V: TRADITIONAL UNCERTAINTY MODELS FOR PERFORMING PREDICTIVE OR PRESCRIPTIVE ANALYTICS
Ch12 Decision Analysis
Ch13 Queueing Models
Ch14 Computer Simulation: Basic Concepts
Ch15 Computer Simulation with Analytic Solver
原價:
1680
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1596
現省:
84元
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Principles of Marketing (19版)
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【簡介】
【目錄】
Table of Contents:
PART 1: DEFINING MARKETING AND THE MARKETING PROCESS
1. Marketing: Creating Customer Value and Engagement
2. Company and Marketing Strategy: Partnering to Build Customer Engagement, Value, and Relationships
PART 2: UNDERSTANDING THE MARKETPLACE AND CONSUMER VALUE
3. Analyzing the Marketing Environment
4. Managing Marketing Information to Gain Customer Insights
5. Consumer Markets and Buyer Behavior
6. Business Markets and Business Buyer Behavior
PART 3: DESIGNING A CUSTOMER VALUE-DRIVEN STRATEGY AND MIX
7. Customer Value-Driven Marketing Strategy: Creating Value for Target Customers
8. Products, Services, and Brands: Building Customer Value
9. Developing New Products and Managing the Product Life Cycle
10. Pricing: Understanding and Capturing Customer Value
11. Pricing Strategies: Advanced Topics
12. Marketing Channels: Delivering Customer Value
13. Retailing and Wholesaling
14. Engaging Consumers and Communicating Customer Value: Integrated Marketing Communications Strategy
15. Advertising and Public Relations
16. Personal Selling and Sales Promotion
17. Digital Marketing
PART 4: EXTENDING MARKETING
18. Creating Competitive Advantage
19. The Global Marketplace
20. Sustainable Marketing: Social Responsibility and Ethics
APPENDICES
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1500
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1410
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組織行為學(ROBBINS:ORGANIZATIONAL BEHAVIOR 17/E ) (17版)
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【中文翻譯書】
書名:組織行為學 17版
原文書名 : ORGANIZATIONAL BEHAVIOR 17/E
作者:ROBBINS
翻譯:黃家齊
出版社:華泰
出版日期:2017/09/01
ISBN:9789869475761
內容簡介
Stephen P. Robbins為全球最暢銷的「管理學」與「組織行為」教科書作者,其著作至今除廣受超過1,000所美國大專院校採用,亦被翻譯成16國語文暢行世界。《組織行為學》(Organizational Behavior)自出版伊始,轉眼間更新至第17版,第17版中另位作者Timothy A. Judge亦為組織行為界的頂尖學者,已在如Journal of Organizational Behavior等重量級學術期刊上發表過百餘篇相關的學術論文。兩位知名教授的聯袂合筆,相得益彰、交映生輝,更凸顯新版譯作的嚴謹、可讀性與知識價值,不論教師授課、學生學習、業界人士採用,皆能品味展讀樂趣,收穫滿盈。
本版特色:
一、學習目標明確:讓讀者快速掌握各章精隨,明瞭學習重點。
二、內容素材新穎:除調整部分節次架構外,亦更新章首案例、文中專欄、實景照片、文獻例證等,提供讀者最新資訊。
三、多元觀點豐富:從全球化多樣性角度分析,強調組織行為的個別性與文化差異。
四、活動演練靈活:設計小組活動、個案研討,增加課堂學習趣味及運用成效。
目錄
第一篇 認識組織行為
第1章 組織結構的基本介紹
第二篇 個體
第2章 組織內的多樣化
第3章 態度與工作滿足感
第4章 情緒與心情
第5章 人格與價值觀
第6章 知覺與個人決策
第7章 激勵的基本觀念
第8章 激勵:從觀念到應用
第三篇 團體
第9章 團體行為的基礎
第10章 了解工作團隊
第11章 溝通
第12章 領導
第13章 權力與政治
第14章 衝突與協商
第15章 組織結構的基本介紹
第四篇 組織系統
第16章 組織文化
第17章 人力資源政策與實務
第18章 組織變革與壓力管理
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行銷管理
作 / 譯 者 : 林建煌
I S B N - 13 : 9786260109776
I S B N - 10 : 6260109776
類 別: 行銷管理
版 次: 9 版
年 份: 2023
規 格: 728 頁
出 版 商: 華泰
內容簡介
1.以「有趣實務」闡釋「嚴謹理論」:本書除了有嚴肅的行銷理論內涵,也呈現活潑且具啟發性的實務應用案例,嚴謹性與趣味性兼容並蓄。
2.以「單一觀念」構築「理論系統」:本書強調觀念與架構兼顧,除了著重建立正確的基本觀念,亦強調理論的系統性,期使讀者能夠見樹又見林。
3.以「本土案例」傳達「嚴肅理論」:本書採用大量的台灣本土案例來闡釋理論,內容涵蓋熱門的行銷實務與話題,反映了台灣社會的文化背景與需求。
4.以「生動圖片」搭配「文字論述」:本書採用大量照片搭配內容論述,讓讀者於內容理解上更加容易與貼切。
5.以「深思習題」反芻「理論學習」:每章均附有配合書中內容的習題,所有題目都是針對實務問題而設計,期能激發讀者的理論思維,提供了將理論應用至實務的良好介面。
6.以「參考文獻」佐證「理論出處」:本書的重要觀念與理論內容皆詳細標示出處,是讀者未來進一步進行深度閱讀或研究的基礎。
目錄
第一篇 行銷內涵與角色
第1章 行銷導論
第2章 市場導向的策略管理
第二篇 行銷環境與資訊
第3章 行銷環境
第4章 行銷資訊與行銷研究
第三篇 市場與定位
第5章 消費者市場與其購買行為
第6章 組織市場與其購買行為
第7章 市場區隔與定位分析
第四篇 產品策略
第8章 產品管理
第9章 新產品開發與產品生命週期
第10章 服務行銷
第五篇 價格策略
第11章 訂價概念
第12章 制定價格
第六篇 通路策略
第13章 行銷通路與實體運配
第14章 零售與批發
第七篇 推廣策略
第15章 推廣策略與行銷溝通
第16章 廣告
第17章 人員銷售
第18章 促銷與公共關係
第八篇 行銷行動
第19章 行銷的執行與控制
第九篇 數位行銷
第20章 網路行銷
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Siberschatz's OPERATING SYSTEM CONCEPTS (10版)
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原文書資訊
書名:OPERATING SYSTEM CONCEPTS 10/E GE 2019 <JW>
作者: SILBERSCHATZ
ISBN: 9781119454083
出版社: John Wiley
出版年: 2019年
中文書資訊
書名: 作業系統 OPERATING SYSTEM CONCEPTS
作者: Silberschatz/ 吳庭育
ISBN: 9789865522506
出版社: 東華
出版年: 2021年
原價:
1750
售價:
1660
現省:
90元
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INTRODUCTION TO OPERATIONS RESEARCH (11版)
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Introduction to Operations Research 11/e
作者:Frederick Hillier, Gerald J. Lieberman
ISBN:9781260579376
版次:11
年份:2021
出版商:McGraw-Hill
原價:
1780
售價:
1673
現省:
107元
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Passages Level 2 Student’s Book with eBook [With eBook]
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Passages, Third Edition, is the next generation of the highly popular and successful Passages franchise by Jack Richards and Chuck Sandy. This two-level, multi-skills course quickly and effectively moves adult and young-adult learners of English from the high-intermediate to advanced level. The fresh look, real-world content, all new video, and powerful new digital resources will ensure students remain highly engaged and motivated for success. Passages will open the door for students to communicate with greater proficiency, accuracy, and fluency through: • more sophisticated real-world grammar and vocabulary, • more thought-provoking discussions and academic writing activities, • more challenging listening and reading comprehension topics. Passages, Third Edition, provides an ideal follow-up for students who have completed beginning to intermediate-level courses, and works especially well as a sequel to Interchange Fourth Edition and Four Corners, two of the world's most popular and successful courses for adult and young-adult learners of English.
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ORGANIZATIONAL PSYCHOLOGY AND ORGANIZATIONAL BEHAVIOR - EVIDENCE-BASED LESSONS FOR CREATING SUSTAINABLE ORGANIZATIONS, FOURTH EDITION (4版)
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ORGANIZATIONAL BEHAVIOR: FOR A BETTER TOMORROW, 2ND EDITION (2版)
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Organizational Behavior Managing People and Organizations (14版)
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【簡介】
【目錄】
Part I: INTRODUCTION TO ORGANIZATIONAL BEHAVIOR.
1. An overview of organizational behavior.
2. The changing environment of organizations.
Part II: INDIVIDUAL BEHAVIORS AND PROCESSES IN ORGANIZATIONS.
3. Individual characteristics.
4. Individual values, perceptions, and reactions.
5. Motivating behavior.
6. Motivating behavior with work and rewards.
Part III: SOCIAL AND GROUP PROCESSES IN ORGANIZATIONS.
7. Groups and teams.
8. Decision making and problem solving.
9. Communication.
10. Managing conflict and negotiation.
Part IV: LEADERSHIP AND INFLUENCE PROCESSES IN ORGANIZATIONS.
11. Traditional leadership approaches.
12. Contemporary Views of leadership organizations.
13. Power, influence, and politics.
Part V: ORGANIZATIONAL PROCESSES AND CHARACTERISTICS.
14. Organizational structure and design.
15. Organizational culture.
16. Organization change and Change management.
原價:
1480
售價:
1391
現省:
89元
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Essentials of Organizational Behavior 15/e (15版)
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Essentials of Organizational Behavior 15/e
+作者:Robbins
+年份:2022 年15 版
+ISBN:9781292406664
+書號:MB0723PC
+規格:平裝/彩色
+頁數:440
+出版商:Pearson(Asia)
目錄
PART 1: UNDERSTANDING YOURSELF AND OTHERS
1. What Is Organizational Behavior?
2. Diversity in Organizations
3. Attitudes and Job Satisfaction
4. Emotions and Moods
5. Personality and Values
PART 2: MAKING AND IMPLEMENTING DECISIONS
6. Perception and Individual Decision Making
7. Motivation Concepts
8. Motivation: From Concepts to Applications
PART 3: COMMUNICATING IN GROUPS AND TEAMS
9. Foundations of Group Behavior
10. Understanding Work Teams
11. Communication
PART 4: NEGOTIATING POWER AND POLITICS
12. Leadership
13. Power and Politics
14. Conflict and Negotiation
PART 5: LEADING, UNDERSTANDING, AND TRANSFORMING THEORGANIZATION SYSTEM
15. Foundations of Organization Structure
16. Organizational Culture
17. Organizational Change and Stress Management
原價:
1180
售價:
1120
現省:
60元
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Organizational Behavior(Updated Edition) (18版)
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【簡介】
Forundergraduate and graduate courses in organizational behavior.
Help studentsbetter understand their behavioral and interpersonal skills
Longconsidered the standard for all organizational behavior textbooks, OrganizationalBehavior provides the research you want, in the language yourstudents understand. This text continues its tradition of making current,relevant research come alive for readers. The Updated 18thEdition has been thoroughly revised to reflect the most recentresearch and business events within the field of organizational behaviorworldwide, while maintaining its hallmark features ― a clear writing style,cutting-edge content, and intuitive pedagogy. There’s a reason why Robbins’stextbooks have educated millions of students and have been translated intotwenty languages ― and it’s because of a commitment that provides the kind ofengaging, cutting-edge material that helps students understand and connect withorganizational behavior.
【目錄】
原價:
1440
售價:
1368
現省:
72元
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