Essentials of MIS(GE)／15版 (15版)

Essentials of MIS(GE) 作 / 譯 者 ： Kenneth C. Laudon,Jane P. Laudon,Carol Guercio Traver I S B N - 13 ： 9781292450360 I S B N - 10 ： 1292450363 類 別： 管理資訊系統 版 次： 15 版 年 份： 2024 規 格： 535 頁 出 版 商： Pearson Education 內容簡介 Essentials of MIS provides you with an in-depth look at how businesses today use IT and systems to achieve their goals. Current, real-world cases illustrate companies identifying and solving key business challenges using IS and technologies. The text’s hands-on approach is designed to help you develop digital business skills and prepare you for a successful career in the MIS industry. The 15th Edition features several new cases across the book and integrates new examples of today’s companies using IT applications. New and expanded topics include blockchain and sustainability, the impact of the coronavirus pandemic on business uses of IS, and IS goals for Environmental, Social and Governance leadership (ESG). 目錄 PART I: INFORMATION SYSTEMS IN THE DIGITAL AGE Ch 1 Business Information Systems in Your Career Ch 2 Global E-business and Collaboration Ch 3 Achieving Competitive Advantage with Information Systems Ch 4 Ethical and Social Issues in Information Systems PART II: INFORMATION TECHNOLOGY INFRASTRUCTURE Ch 5 IT Infrastructure: Hardware and Software Ch 6 Foundations of Business Intelligence: Databases and Information Management Ch 7 Telecommunications, the Internet, and Wireless Technology Ch 8 Securing Information Systems PART III: KEY SYSTEM APPLICATIONS FOR THE DIGITAL AGE Ch 9 Achieving Operational Excellence and Customer Intimacy: Enterprise Applications Ch10 E-commerce: Digital Markets, Digital Goods Ch11 Improving Decision Making and Managing Artificial Intelligence PART VI: BUILDING AND MANAGING SYSTEMS Ch12 Making the Business Case for Information Systems and Managing Projects