行銷學(Armstrong/Marketing: An Introduction 13e) (13版)
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書名:行銷學(13版)
作者:Armstrong(李元恕)
出版社:華泰
出版日期:2018/02/26
ISBN:9789869531245
內容簡介
Armstrong與Kotler兩位行銷大師所新修訂之第十三版《行銷學》(Marketing: An Introduction),不僅在內容方面與時俱進,更能激發讀者在實務演練時的行銷想像力與創造力。新版開宗明義即強調在現今數位與大數據浪潮下,品牌該如何創造與獲取顧客價值。以敘事方式闡述行銷邏輯與脈絡,清楚易解。而在進入本書的尾聲,品牌在面臨全球化與在地化的行銷運作,及如何以宏觀的角度思考永續行銷,則有精闢見解。
新版特色如下:
一、開章文經典個案,引導章節觀念與行銷邏輯思辨。
二、理論闡述生動有趣,實例搭配增強行銷操作能耐。
三、故事性敘事行銷實例個案,引人入勝。
四、圖文並茂,強化學習動機與記憶。
五、經典行銷脈絡,觀念與時俱進,易於實務演練與實作。
目錄
第一篇 定義行銷與行銷過程
第1章 行銷:創造與獲取顧客價值
第2章 公司與行銷策略:合夥建立顧客涉入、價值及關係
第二篇 了解市場與顧客價值
第3章 分析行銷環境
第4章 管理行銷資訊以獲得顧客洞察
第5章 了解消費者與企業購買行為
第三篇 界定設計一個顧客價值
第6章 顧客價值──驅動的行銷策略:為目標顧客創造價值
第7章 產品、服務與品牌:建立顧客價值
第8章 發展新產品與管理產品生命週期
第9章 訂價:了解與獲取顧客價值
第10章 行銷通路:傳遞顧客價值
第11章 零售與批發
第12章 溝通顧客價值:廣告與公共關係
第13章 人員銷售與促銷
第14章 直效、線上、社群媒體和行動行銷
第四篇 延伸行銷
第15章 全球市場
第16章 永續行銷:社會責任與道德
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書名:Macroeconomics 10/E
作者:Abel/Bernanke/Croushore
出版社:PEARSON
出版日期:2020/03/00
ISBN:9781292318615
Table of Contents
PART 1: INTRODUCTION
1. Introduction to Macroeconomics
2. The Measurement and Structure of the National Economy
PART 2: LONG-RUN ECONOMIC PERFORMANCE
3. Productivity, Output, and Employment
4. Consumption, Saving, and Investment
5. Saving and Investment in the Open Economy
6. Long-Run Economic Growth
7. The Asset Market, Money, and Prices
PART 3: BUSINESS CYCLES AND MACROECONOMIC POLICY
8. Business Cycles
9. The IS–LM/AD–AS Model: A General Framework for Macroeconomic Analysis
10. Classical Business Cycle Analysis: Market-Clearing Macroeconomics
11. Keynesianism: The Macroeconomics of Wage and Price Rigidity
PART 4: MACROECONOMIC POLICY: ITS ENVIRONMENT AND INSTITUTIONS
12. Unemployment and Inflation
13. Exchange Rates, Business Cycles, and Macroeconomic Policy in the Open Economy
14. Monetary Policy and the Federal Reserve System
15. Government Spending and Its Financing
Appendix A: Some Useful Analytical Tools
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Public Finance (10版)
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【原文書】
書名:Public Finance 10/e GE
作者:Harvey S. Rosen、Ted Gayer
出版社:McGrawHill
出版日期:2014/06/06
ISBN:9780077154691
內容簡介
1.Changes to Tax Law: Several chapters have been updated to reflect the tax changes as a result of the American Taxpayer Relief Act of 2012, including increased tax rates, and changes in the taxation of capital gains and dividends, the estate tax, and the Alternative Minimum Tax.
2.Taxation of Multinational Corporations: Chapter 19, The Corporation Tax, now includes an expanded discussion on the debate about how the U.S. should tax corporate profits earned abroad by domestic firms, with an evaluation of two alternative systems: global taxation and territorial taxation of corporate profits.
3.Health Care: Chapter 10, Government and the Market for Health Care, now includes a discussion of the Affordable Care Act, with a particular focus on the mandate that everyone purchase health insurance.
4.Federal Debt: In light of recent years, the issue of whether high levels of debt can lead to fiscal crisis is now taken up in the chapter on deficit finance.
目錄
PART I: GETTING STARTED
ch 1 Introduction
ch 2 Tools of Positive Analysis
ch 3 Tools of Normative Analysis
PART II: PUBLIC EXPENDITURE: PUBLIC GOODS AND EXTERNALITIES
ch 4 Public Goods
ch 5 Externalities
ch 6 Political Economy
ch 7 Education
ch 8 Cost-Benefit Analysis
PART III: PUBLIC EXPENDITURES: SOCIAL INSURANCE AND INCOME MAINTENANCE
ch 9 The Health Care Market
ch 10 Government and the Market for Health Care
ch 11 Social Security
ch 12 Income Redistribution: Conceptual Issues
ch 13 Expenditure Programs for the Poor
PART IV: FRAMEWORK FOR TAX ANALYSIS
ch 14 Taxation and Income Distribution
ch 15 Taxation and Efficiency
ch 16 Efficient and Equitable Taxation
PART V: THE UNITED STATES REVENUE SYSTEM
ch 17 The Personal Income Tax
ch 18 Personal Taxation and Behavior
ch 19 The Corporation Tax
ch 20 Deficit Finance
ch 21 Fundamental Tax Reform: Taxes on Consumption and Wealth
PART VI: MULTIGOVERNMEN PUBLIC FINANCE
ch 22 Public Finance in a Federal System
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第1章 前言
第2章 銀行
第3章 保險公司和退休基金計畫
第4章 共同基金與避險基金
第5章 金融市場中的交易
第6章 2007年的信用危機
第7章 交易人員如何管理他們的風險
第8章 利率風險
第9章 風險值
第10章 波動性
第11章 相關性與關連結構(Copulas)
第12章 巴賽爾協議I,巴賽爾協議II和償債能力協議II
第13章 巴賽爾2.5,巴賽爾III和陶德法蘭克法案(Dodd-Frank Act)
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Microeconomics (9版)
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書名:Microeconomics 9/E (GE)
作者:Robert S. Pindyck
出版社:Pearson
出版日期:2018/04/02
ISBN:9781292213316
原價:
1880
售價:
1786
現省:
94元
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Introductory Econometrics: A Modern Approach (MindTap Course List) (7版)
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書名:Introductory Econometrics: A Modern Approach (Asia Edition) 7/E
作者:Wooldridge
出版社:CENGAGE
出版日期:2020/00/00
ISBN:9789814866088
內容簡介
Give students an understanding of how econometrics can answer questions in business, policy evaluation and forecasting. Students see the importance of what they're learning as this practical, yet professional, approach demonstrates how today's empirical researchers apply econometric methods to answer questions across a variety of disciplines. The author organizes information around the type of data being analyzed and uses a systematic approach that introduces assumptions only when needed to obtain a certain result, making it easier for students to follow. Updated applications and examples demonstrate impact on today's policy and support or disprove contemporary economic theories. More than 100 data sets are available in different formats.
目錄
Ch 1 The Nature of Econometrics and Economic Data
PART I: REGRESSION ANALYSIS WITH CROSS-SECTIONAL DATA
Ch 2 The Simple Regression Model
Ch 3 Multiple Regression Analysis: Estimation
Ch 4 Multiple Regression Analysis: Inference
Ch 5 Multiple Regression Analysis: OLS Asymptotics
Ch 6 Multiple Regression Analysis: Further Issues
Ch 7 Multiple Regression Analysis with Qualitative Information
Ch 8 Heteroskedasticity
Ch 9 More on Specification and Data Problems
PART II: REGRESSION ANALYSIS WITH TIME SERIES DATA
Ch10 Basic Regression Analysis with Time Series Data
Ch11 Further Issues in Using OLS with Time Series Data
Ch12 Serial Correlation and Heteroskedasticity in Time Series Regressions
PART III: ADVANCED TOPICS.
Ch13 Pooling Cross Sections Across Time: Simple Panel Data Methods
Ch14 Advanced Panel Data Methods
Ch15 Instrumental Variables Estimation and Two Stage Least Squares
Ch16 Simultaneous Equations Models
Ch17 Limited Dependent Variable Models and Sample Selection Corrections
Ch18 Advanced Time Series Topics
Ch19 Carrying Out an Empirical Project
APPENDIX A: Basic Mathematical Tools
APPENDIX B: Fundamentals of Probability
APPENDIX C: Fundamentals of Mathematical Statistics.
APPENDIX D: Summary of Matrix Algebra
APPENDIX E: The Linear Regression Model in Matrix Form
Answers to Exploring Further Chapter Exercises
Statistical Tables
Glossary
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Macroeconomics (8版)
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Macroeconomics, Global Edition
ISBN13:9781292351476
出版社:Pearson Education Limited
作者:Olivier Blanchard
裝訂/頁數:平裝/576頁
規格:25.4cm*20.3cm*2.9cm (高/寬/厚)
版次:8
出版日:2020/06/02
簡介
PART I: INTRODUCTION
1. A Tour of the World
2. A Tour of the Book
PART II: THE SHORT RUN
3. The Goods Market
4. Financial Markets I
5. Goods and Financial Markets: The IS-LM Model
6. Financial Markets II: The Extended IS-LM Model
PART III: THE MEDIUM RUN
7. The Labor Market
8. The Phillips Curve, the Natural Rate of Unemployment, and Inflation
9. From the Short to the Medium Run: The IS-LM-PC Model
PART IV: THE LONG RUN
10. The Facts of Growth
11. Saving, Capital Accumulation, and Output
12. Technological Progress and Growth
13. The Challenges of Growth
EXTENSIONS
PART V: EXPECTATIONS
14. Financial Markets and Expectations
15. Expectations, Consumption, and Investment
16. Expectations, Output, and Policy
PART VI: THE OPEN ECONOMY
17. Openness in Goods and Financial Markets
18. The Goods Market in an Open Economy
19. Output, the Interest Rate, and the Exchange Rate
20. Exchange Rate Regimes
PART VII: BACK TO POLICY
21. Should Policymakers Be Restrained?
22. Fiscal Policy: A Summing Up
23. Monetary Policy: A Summing Up
24. Epilogue: The Story of Macroeconomics
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The Economics of Money, Banking and Financial Markets (13版)
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The Economics of Money, Banking and Financial Markets (GE)
作 / 譯 者 : Frederic S. Mishkin
I S B N - 13 : 9781292409481
I S B N -
類 別: 貨幣 /貨幣理論及政策
版 次: 13 版
年 份: 2022
規 格: 717 頁
出 版 商: Pearson Education
內容簡介
The Economics of Money, Banking and Financial Markets brings a fresh perspective to today's major questions surrounding financial policy. Influenced by his term as Governor of the Federal Reserve, Frederic Mishkin offers students a unique viewpoint and informed insight into the monetary policy process, the regulation and supervision of the financial system, and the internationalization of financial markets. The 13th Edition provides a unifying, analytical framework for learning that fits a wide variety of syllabi. And core economic principles and real-world examples organize students' thinking and keep them motivated. After reading this text, students are well equipped to apply these financial models, terms, and equations to decisions that affect both their personal and professional lives.
目錄
PART I: INTRODUCTION
Ch 1 Why Study Money, Banking, and Financial Markets?
Ch 2 An Overview of the Financial System
Ch 3 What Is Money?
PART II: FINANCIAL MARKETS
Ch 4 The Meaning of Interest Rates
Ch 5 The Behavior of Interest Rates
Ch 6 The Risk and Term Structure of Interest Rates
Ch 7 The Stock Market, the Theory of Rational Expectations, and the Efficient Market Hypothesis
PART III: FINANCIAL INSTITUTIONS
Ch 8 An Economic Analysis of Financial Structure
Ch 9 Banking and the Management of Financial Institutions
Ch10 Economic Analysis of Financial Regulation
Ch11 Banking Industry: Structure and Competition
Ch12 Financial Crises in Advanced Economies
Ch13 Financial Crises in Emerging Market Economies
PART IV: CENTRAL BANKING AND THE CONDUCT OF MONETARY POLICY
Ch14 Central Banks
Ch15 The Money Supply Process
Ch16 Tools of Monetary Policy
Ch17 The Conduct of Monetary Policy: Strategy and Tactics
PART V: INTERNATIONAL FINANCE AND MONETARY POLICY
Ch18 The Foreign Exchange Market
Ch19 The International Financial System
PART VI: MONETARY THEORY
Ch20 Quantity Theory, Inflation, and the Demand for Money
Ch21 The IS Curve
Ch22 The Monetary Policy and Aggregate Demand Curves
Ch23 Aggregate Demand and Supply Analysis
Ch24 Monetary Policy Theory
Ch25 The Role of Expectations in Monetary Policy
Ch26 Transmission Mechanisms of Monetary Policy
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Options, Futures, and Other Derivatives (11版)
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Options, Futures, and Other Derivatives 11/E 2022 (Global Edition)
作/ 譯者:Hull
ISBN:9781292410654
年份:2022
書號
開數:25*20
頁數:880
原價:
1320
售價:
1254
現省:
66元
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INTERNATIONAL ECONOMICS: THEORY & POLICY (12版)
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International Economics: Theory and Policy(GE)作 / 譯 者 :Paul R. Krugman,Maurice Obstfeld,Marc J. MelitzI S B N - 13 :9781292409719I S B N - 10 :1292409711類 別:國際經濟
版 次:12 版年 份:2022規 格:817 頁出 版 商:Pearson Education
簡介
International Economics: Theory and Policy provides engaging, balanced coverage of the key concepts and practical applications of theory and policy around the world. Divided into two halves, with the first devoted to trade and the second to monetary questions, the text provides an intuitive introduction to theory and events as well as detailed coverage of the actual policies put into place as a response. In the 12th edition, important economic developments are highlighted, with many lessons drawn from the recent COVID-19 pandemic experience. Using examples like these, the text equips students with the intellectual tools for understanding the changing world economy and economic implications of global interdependence.
目錄
Ch 1 Introduction
PART I: International Trade Theory
Ch 2 World Trade: An Overview
Ch 3 Labor Productivity and Comparative Advantage: The Ricardian Model
Ch 4 Specific Factors and Income Distribution
Ch 5 Resources and Trade: The Heckscher-Ohlin Model
Ch 6 The Standard Trade Model
Ch 7 External Economies of Scale and the International Location of Production
Ch 8 Firms in the Global Economy: Export and Foreign Sourcing Decisions and Multinational Enterprises
PART II: International Trade Policy
Ch 9 The Instruments of Trade Policy
Ch10 The Political Economy of Trade Policy
Ch11 Trade Policy in Developing Countries
Ch12 Controversies in Trade Policy
PART III: Exchange Rates and Open-Economy Macroeconomics
Ch13 National Income Accounting and the Balance of Payments
Ch14 Exchange Rates and the Foreign Exchange Market: An Asset Approach
Ch15 Money, Interest Rates, and Exchange Rates
Ch16 Price Levels and the Exchange Rate in the Long Run
Ch17 Output and the Exchange Rate in the Short Run
Ch18 Fixed Exchange Rates and Foreign Exchange Intervention
PART IV: International Macroeconomic Policy
Ch19 International Monetary Systems: An Historical Overview
Ch20 Financial Globalization: Opportunity and Crisis
Ch21 Optimum Currency Areas and the Euro
Ch22 Developing Countries: Growth, Crisis, and Reform
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財政學 (Rosen/Public Finance 10/e) (10版)
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【中文翻譯書】
書名:財政學 第十版
原文書名: Public Finance 10/E
原文作者:Harvey S. Rosen, Ted Gayer
中文譯者:黃智聰,張敏蕾,潘俊男
出版社:華泰
出版日期:2016/10/21
ISBN: 9789863412823
目錄
第一篇 入門
第1章 導論
第2章 實證分析的工具
第3章 規範分析之工具
第二篇 公共支出:公共財與外部性
第4章 公共財
第5章 外部性
第6章 政治經濟學
第7章 教育
第8章 成本效益分析
第三篇 公共支出:社會保險與所得維持
第09章 醫療照護市場
第10章 政府與醫療照護市場
第11章 社會安全計畫
第12章 所得重新分配:概念性議題
第13章 針對窮人的支出計畫
第四篇 租稅分析的架構
第14章 租稅與所得分配
第15章 租稅與效率
第16章 效率與公平的租稅
第五篇 美國的稅收制度
第17章 個人所得稅
第18章 個人的租稅與行為
第19章 公司所得稅
第20章 赤字融通
第21章 基本租稅改革:消費稅及財富稅
第六篇 各級政府的公共財政
第22章 聯邦公共財政
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國際財務管理:跨國企業之價值創造 (4版)
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國際財務管理:跨國企業之價值創造
ISBN13:9789574377565
替代書名:International Financial Management: Managing for Multinational Value Creation
出版社:智勝文化
作者:謝劍平
裝訂/頁數:平裝/482頁
規格:26cm*19cm*2.4cm (高/寬/厚)
版次:4
出版日:2020/08/01
中國圖書分類:財務管理;經營財務
內容簡介
近年來全球經濟環境的變化加速,跨國企業的經營風險日益增高。2018年美國向中國發動貿易戰及科技戰、2020年新冠肺炎疫情蔓延全球,均對全球實體經濟及金融市場造成極大的影響,貿易保護主義與反全球化的聲浪日益高漲,全球供應鏈產生結構性的轉變,跨國企業積極分散生產據點,各國為降低疫情對經濟的衝擊,採取較金融海嘯時期寬鬆的貨幣政策,低利率或負利率將持續一段期間。為讓讀者貼近市場,本次改版特別針對上述政經情勢的變化進行探討,分析這些議題對跨國企業的影響。在各章節內容中,將利用大量的「實務&案例」輔以說明,達到理論與實務結合的效果。除此之外,「台商國際化財務操作策略專欄」單元將會探討台商應如何在現今多變的環境下從事國際化的經營。
目錄
第01章 跨國企業與財務管理
第一篇 外匯市場與匯率風險管理
第02章 外匯市場與匯率
第03章 匯率的決定與預測
第04章 匯率衍生性金融商品
第05章 交易風險管理
第06章 經濟風險管理
第07章 換算風險管理
第二篇 國際投資決策
第08章 海外直接投資與併購策略
第09章 國際資本預算
第10章 國家風險分析與跨國租稅規劃
第三篇 國際融資決策
第11章 國際金融市場
第12章 國際資金成本與資本結構
第13章 跨國企業籌資管道
第四篇 國際營運資金管理
第14章 流動資產管理
第15章 短期融資與進出口融資
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Fundamentals of Corporate Finance (11版)
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Fundamentals of Corporate Finance
作 / 譯 者 : Richard A. Brealey,Stewart C. Myers,Alan J. Marcus
I S B N - 13 : 9781265102593
I S B N -
類 別: 財務管理
版 次: 11 版
年 份: 2023
規 格: 726 頁
出 版 商: McGraw Hill Education
內容簡介
Brealey, Fundamentals of Corporate Finance, 11e, is an introduction to corporate finance focusing on how companies invest in real assets, how they raise the money to pay for the investments, and how those assets ultimately affect the firm's value. It also provides
a broad overview of the financial landscape. The book offers a framework for systematically thinking about most of the important financial problems that both firms and individuals are likely to confront.
目錄
PART I: INTRODUCTION
Ch 1 Goals and Governance of the Corporation
Ch 2 Financial Markets and Institutions
Ch 3 Accounting and Finance
Ch 4 Measuring Corporate Performance
PART II: VALUE
Ch 5 The Time Value of Money
Ch 6 Valuing Bonds
Ch 7 Valuing Stocks
Ch 8 Net Present Value and Other Investment Criteria
Ch 9 Using Discounted Cash-Flow Analysis to Make Investment Decisions
Ch10 Project Analysis
PART III: RISK
Ch11 Introduction to Risk, Return, and the Opportunity Cost of Capital
Ch12 Risk, Return, and Capital Budgeting
Ch13 The Weighted-Average Cost of Capital and Company Valuation
PART IV: FINANCING
Ch14 Introduction to Corporate Financing
Ch15 How Corporations Raise Venture Capital and Issue Securities
PART V: DEBT AND PAYOUT POLICY
Ch16 Debt Policy
Ch17 Payout Policy
PART VI: FINANCIAL ANALYSIS AND PLANNING
Ch18 Long-Term Financial Planning
Ch19 Short-Term Financial Planning
Ch20 Working Capital Management
PART VII: SPECIAL TOPICS
Ch21 Mergers, Acquisitions, and Corporate Control
Ch22 International Financial Management
Ch23 Options
Ch24 Risk Management
PART VIII: CONCLUSION
Ch25 What We Do and Do Not Know about Finance
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Fundamentals of Corporate Finance 5/E 2022 <JW> (5版)
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Fundamentals of Corporate Finance 5/e IA
+作者:Parrino
+年份:2022 年5 版
+ISBN:9781119795445
+書號:FI0190PC
+規格:平裝/彩色
+頁數:852
+出版商:John Wiley
內容簡介
1 The Financial Manager and the Firm
2 The Financial System and the Level of Interest Rates
3 Financial Statements, Cash Flows, and Taxes
4 Analyzing Financial Statements
5 The Time Value of Money
6 Discounted Cash Flows and Valuation
7 Risk and Return
8 Bond Valuation and the Structure of Interest Rates
9 Stock Valuation
10 The Fundamentals of Capital Budgeting
11 Cash Flows and Capital Budgeting
12 Evaluating Project Economics
13 The Cost of Capital
14 Working Capital Management
15 How Firms Raise Capital
16 Capital Structure Policy
17 Dividends, Stock Repurchases, and Payout Policy
18 Business Formation, Growth, and Valuation
19 Financial Planning and Managing Growth
20 Corporate Risk Management
21 International Financial Management
APPENDIX A Future Value and Present Value Tables
APPENDIX B The 2017 Tax Cuts and Jobs Act: Implications for Cash Flow to Investors, the Cost of Capital, and Capital Structure
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電子書 Fundamentals of Corporate Finance, Australasian 2nd Edition E-Text + iStudy 2 Parrino 9788126557011 2018 <JW>
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Fundamentals of Corporate Finance (4版)
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財務管理(Ross/Fundamentals of Corporate Finance 12/e) (12版)
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書名:財務管理(12版)
作者:王明昌(Ross)
出版社:華泰
出版日期:2020/01/00
ISBN:9789863414308
內容簡介
本書係根據Ross、Westerfield和Jordan所撰寫之《財務管理》(Fundamentals of Corporate Finance)第十二版中譯而成。中譯全書共分為七大部分,包含公司理財、財務報表與長期財務規劃、未來現金流量評價、資本預算、風險與報酬、資金成本與長期財務政策、短期財務規劃與管理等主題,共計18章。內容涵蓋了財務管理所需的各種觀念與技巧,並且新增許多有助於使用者了解之Excel計算,相當適合國內財金業界當作工具書,以及學界相關科系作為基礎教學之用書,同時也適合大學或研究所新鮮人初次接觸財金知識使用。
目錄
第1章 公司理財簡介
第2章 財務報表、稅負與現金流量
第3章 財務報表分析
第4章 長期財務規劃與公司的成長
第5章 介紹定價的觀念:金錢的時間價值
第6章 現金流量折現定價法
第7章 利率與債券的定價
第8章 股票定價
第9章 淨現值與投資決策法則
第10章 資本投資決策
第11章 投資計畫分析與定價
第12章 由資本市場的歷史所學到的教訓
第13章 報酬、風險與證券市場線
第14章 資金成本
第15章 資金募集
第16章 財務槓桿與資本結構決策
第17章 股利與股利發放決策
第18章 短期財務與規劃
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