Contemporary Business

Student-friendly, engaging, and accessible, Contemporary Business, 19e equips students with the skills to assess and solve today's global business challenges and succeed in a fast-paced environment. Designed to drive interest in business, our newest edition offers a comprehensive approach to the material, including a variety of resources to support today's students. Its modern approach, wealth of videos, relevant and up-to-date content, and career readiness resources keep your course current and engaging.

PREFACE vi 1 The Changing Face of Business 1 2 Economic Challenges Facing Business Today 29 3 International Business and Competing in World Markets 58 4 Business Ethics and Social Responsibility 87 5 Small Business and the Legal Forms of Business Ownership 116 6 Entrepreneurship and Starting a Business 150 7 Management, Leadership, and the Internal Organization 174 8 Human Resource Management: From Recruitment to Labor Relations 202 9 Top Performance through Empowerment, Teamwork, and Communication 230 10 Production and Operations Management 255 11 Using Technology to Manage Information 282 12 Customer-Driven Marketing 310 13 Product and Distribution Strategies 340 14 Promotion and Pricing Strategies 372 15 Trends in E-Commerce 404 16 Understanding Accounting and Financial Statements 429 17 The Financial System and Investing 459 18 Financial Management 491 APPENDIX A Business Law 516 APPENDIX B Insurance and Risk Management 532 APPENDIX C Personal Financial Planning 542 APPENDIX D Developing a Business Plan 553 APPENDIX E Careers in Business Today 561 APPENDIX F Launching Your Career 578 GLOSSARY 587 NOTES 595 COMPANY INDEX 626 NAME INDEX 631 SUBJECT INDEX 633