Contemporary Business

Student-friendly, engaging, and accessible, Contemporary Business, 20e equips students with the skills to assess and solve today's global business challenges and succeed in a fast-paced environment. Designed to drive interest in business, our newest edition offers a comprehensive approach to the material, including a variety of resources to support today's students. Its modern approach, wealth of videos, relevant and up-to-date content, and career readiness resources keep your course current and engaging.

PREFACE vi 1 The Changing Face of Business 1 2 Economic Challenges Facing Business Today 32 3 International Business and Competing in World Markets 62 4 Business Ethics and Social Responsibility 91 5 Small Business and the Legal Forms of Business Ownership 122 6 Entrepreneurship and Starting a Business 159 7 Management, Leadership, and the Internal Organization 184 8 Human Resource Management: From Recruitment to Labor Relations 213 9 Top Performance through Empowerment, Teamwork, and Communication 242 10 Production and Operations Management 268 11 Using Technology to Manage Information 297 12 Customer-Driven Marketing 328 13 Product and Distribution Strategies 358 14 Promotion and Pricing Strategies 391 15 Trends in E-Commerce 423 16 Understanding Accounting and Financial Statements 450 17 The Financial System and Investing 479 18 Financial Management 511 GLOSSARY 537 NOTES 545 COMPANY INDEX 566 NAME INDEX 571 SUBJECT INDEX 573