Contemporary Business

Enable students to evaluate and provide solutions to today's global business challenges and thrive in today's fast-paced business environment. Rooted in the basics of business, Contemporary Business, 4th Canadian Edition provides students a foundation upon which to build a greater understanding of current business practices and issues that affect their lives. Written with attention toward global technology trends, and Environmental, Social, and Governance (ESG), Contemporary Business, 4th Canadian Edition encourages learners to grow and leverage intercultural aptitude, real-world problem-solving, and data analytics skills.

1 The Changing Face of Business 1 2 Economic Challenges Facing Business Today 31 3 International Business and Competing in World Markets 61 4 Business Ethics and Social Responsibility 93 5 Small Business and the Legal Forms of Business Ownership 125 6 Entrepreneurship and Starting a Business 157 7 Management, Leadership, and the Internal Organization 185 8 Human Resource Management: From Recruitment to Labour Relations 215 9 Top Performance through Empowerment, Teamwork, and Communication 245 10 Production and Operations Management 271 11 Using Technology to Manage Information 299 12 Customer-Driven Marketing 329 13 Product and Distribution Strategies 363 14 Promotion and Pricing Strategies 397 15 Trends in E-Commerce 433 16 Understanding Accounting and Financial Statements 461 17 The Financial System 491 18 Financial Management 523 Appendix A Comprehensive Case Study: Beau’s All Natural Brewing Company 547 Appendix B Business Law 553 Appendix C Insurance and Risk Management 561 Appendix D Personal Financial Planning 571 Appendix E Developing a Business Plan 581 Appendix F Careers in Contemporary Business 589 Appendix G Launching Your Career 605 Company Index 615 Subject Index 619