簡介
Contemporary Business, 5th Canadian Edition empowers students to tackle real-world business challenges with confidence. This comprehensive foundation course doesn't just teach theory—it builds the critical thinking, problem-solving, and intercultural skills students need to thrive in today's rapidly evolving global marketplace. Rooted in the basics of business and written in a conversational, straightforward style, Contemporary Business, 5th Canadian Edition provides students a foundation upon which to build a greater understanding of current business practices and issues that affect their lives. Written with attention toward global technology trends, and Environmental, Social, and Governance (ESG), Contemporary Business, 5th Canadian Edition encourages learners to grow and leverage intercultural aptitude, real-world problem-solving, and data analytics skills.
目錄
1 The Changing Face of Business 1
2 Economic Challenges Facing Business Today 33
3 International Business and Competing in World Markets 63
4 Business Ethics and Social Responsibility 97
5 Small Business and the Legal Forms of Business Ownership 129
6 Entrepreneurship and Starting a Business 163
7 Management, Leadership, and the Internal Organization 189
8 Human Resource Management: From Recruitment to Labour Relations 219
9 Top Performance Through Empowerment, Teamwork, and Communication 249
10 Production and Operations Management 277
11 Using Technology to Manage Information 307
12 Customer-Driven Marketing 341
13 Product and Distribution Strategies 375
14 Promotion and Pricing Strategies 409
15 Trends in E-Commerce 445
16 Understanding Accounting and Financial Statements 475
17 The Financial System 507
18 Financial Management 537
Appendix a Comprehensive Case Study: Beau’s All Natural Brewing Company 561
Appendix B Business Law 569
Appendix c Insurance and Risk Management 577
Appendix d Personal Financial Planning 587
Appendix E Developing a Business Plan 599
Appendix F Launching Your Career 609
Company Index 619
Name Index 623
Subject Index 625
