Managerial Economics: A Problem Solving Approach (6版)

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【簡介】 Overview Learn how to use managerial economics to diagnose and solve business problems with Froeb/McCann/Ward/Shor's MANAGERIAL ECONOMICS: A PROBLEM SOLVING APPROACH, 6E. This breakthrough text, designed specifically for upper-level and M.B.A. students like you, offers a succinct and fast-paced, yet challenging, approach full of invaluable insights. This edition incorporates less math and fewer technical models, graphs and figures than traditional managerial economics texts, while emphasizing the real decisions that today's managers face daily. The authors use models only to help you determine why mistakes are made and how to fix them. The latest economic updates introduce the most recent economic developments and current economic challenges worldwide. You learn how to apply economic theory to even the most formidable business challenges as interactive applications and MindTap digital resources reinforce understanding. Meaningful insights make this learning guide useful now and throughout your business career. 【目錄】 Table of Contents Part I: PROBLEM SOLVING AND DECISION MAKING. 1. Solving Problems with Economics. 2. The One Lesson of Business. 3. Benefits, Costs, and Decisions. 4. Extent (How Much) Decisions. 5. Investment Decisions: Look Ahead and Reason Back. Part II: PRICING, COST, AND PROFITS. 6. Simple Pricing. 7. Economies of Scale and Scope. 8. Understanding Markets and Industry Changes. 9. Market Structure and Long-Run Equilibrium. 10. Strategy: The Quest to Keep Profit from Eroding. 11. Foreign Exchange, Trade, and Bubbles. Part III: PRICING FOR GREATER PROFIT. 12. More Realistic and Complex Pricing. 13. Direct Price Discrimination. 14. Indirect Price Discrimination. Part IV: STRATEGIC DECISION MAKING. 15. Strategic Games. 16. Bargaining. Part V: UNCERTAINTY. 17. Making Decisions with Uncertainty. 18. Auctions. 19. The Problem of Adverse Selection. 20. The Problem of Moral Hazard. Part VI: ORGANIZATIONAL DESIGN. 21. Getting Employees to Work in the Firm's Best Interest. 22. Getting Divisions to Work in the Firm's Best Interest. 23. Managing Vertical Relationships. Part VII: WRAPPING UP. 24. Test Yourself.

Managerial Economics and Business Strategy (10版)

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Managerial Economics and Business Strategy (ISE)作  /  譯    者 ：Michael R. Baye,Jeffrey T. PrinceI S B N -  13 ：9781266071010I S B N -  10 ：1266071016類             別：管理經濟學 版             次：10 版年             份：2022規             格：544 頁出     版     商：McGraw Hill Education 簡介 Baye's fundamental goal is providing students with the tools from intermediate microeconomics, game theory, and industrial organization that they need to make sound managerial decisions. The 10th edition continues with this proven framework while using updated examples to make managerial economics come to life for this generation of students. A stronger integration with data-based decision-making and an enriched utilization of new technologies prepare students for future success. 目錄 Ch 1 The Fundamentals of Managerial Economics Ch 2 Market Forces: Demand and Supply Ch 3 Quantitative Demand Analysis Ch 4 The Theory of Individual Behavior Ch 5 The Production Process and Costs Ch 6 The Organization of the Firm Ch 7 The Nature of Industry Ch 8 Managing in Competitive, Monopolistic, and Monopolistically Competitive Markets Ch 9 Basic Oligopoly Models Ch10 Game Theory: Inside Oligopoly Ch11 Pricing Strategies for Firms with Market Power Ch12 The Economics of Information Module Group A Strategies to Change the Business Environment Module Group B Government in the Marketplace Case Study Spectrum—the Spawn of Time Warner Cable and Charter Communications— Navigates Challenges from Cord Cutting and Mobile Competition