Managerial Economics and Business Strategy (10版)

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Managerial Economics and Business Strategy (ISE)作  /  譯    者 ：Michael R. Baye,Jeffrey T. PrinceI S B N -  13 ：9781266071010I S B N -  10 ：1266071016類             別：管理經濟學 版             次：10 版年             份：2022規             格：544 頁出     版     商：McGraw Hill Education 簡介 Baye's fundamental goal is providing students with the tools from intermediate microeconomics, game theory, and industrial organization that they need to make sound managerial decisions. The 10th edition continues with this proven framework while using updated examples to make managerial economics come to life for this generation of students. A stronger integration with data-based decision-making and an enriched utilization of new technologies prepare students for future success. 目錄 Ch 1 The Fundamentals of Managerial Economics Ch 2 Market Forces: Demand and Supply Ch 3 Quantitative Demand Analysis Ch 4 The Theory of Individual Behavior Ch 5 The Production Process and Costs Ch 6 The Organization of the Firm Ch 7 The Nature of Industry Ch 8 Managing in Competitive, Monopolistic, and Monopolistically Competitive Markets Ch 9 Basic Oligopoly Models Ch10 Game Theory: Inside Oligopoly Ch11 Pricing Strategies for Firms with Market Power Ch12 The Economics of Information Module Group A Strategies to Change the Business Environment Module Group B Government in the Marketplace Case Study Spectrum—the Spawn of Time Warner Cable and Charter Communications— Navigates Challenges from Cord Cutting and Mobile Competition

Managerial Economics: Foundations of Business Analysis and Strategy (13版)

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書名：Managerial Economics: Foundations of Business Analysis and Strategy 13/e 作者：THOMAS 出版社：McGraw-Hill 出版日期：2019/12/00 ISBN：9781260565546 內容簡介 　　Thomas and Maurice's goal for Managerial Economics is to teach students the economic way of thinking about business decisions and strategy. The 13e continues to develop critical thinking skills and provides students with a logical way of analyzing both the routine decisions of managing daily business operations as well as the longer-run strategic plans that seek to manipulate the actions and reactions of rival firms. Approachable for students even without an economic background. 目錄 Ch 1 Managers, Profits, and Markets Ch 2 Demand, Supply, and Market Equilibrium Ch 3 Marginal Analysis for Optimal Decisions Ch 4 Basic Estimation Techniques Ch 5 Theory of Consumer Behavior Ch 6 Elasticity and Demand Ch 7 Demand Estimation and Forecasting Online Appendix 1 Estimating and Forecasting Industry Demand for Price-Taking Firms Ch 8 Production and Cost in the Short Run Ch 9 Production and Cost in the Long Run Ch10 Production and Cost Estimation Online Appendix 2 Linear Programming Ch11 Managerial Decisions in Competitive Markets Ch12 Managerial Decisions for Firms with Market Power Ch13 Strategic Decision Making in Oligopoly Markets Ch14 Advanced Pricing Techniques Online Appendix 3 Pricing Multiple Products Related in Production Ch15 Decisions under Risk and Uncertainty Ch16 Government Regulation of Business Web Ch 1 The Investment Decision