書名:高低壓配電(低壓篇)
作者:簡詔群、簡子傑
出版社:文笙
出版日期:2010/05/25
ISBN:9789868374010
內容簡介
本書主要介紹低壓配電之施工技術,本人以精簡的文字加上詳細之圖解互相對照,讓讀者能充分了解,本書共分十章:
第一章 電氣工程入門
第二章 配線及過電流保護
第三章 開關及開關箱工程
第四章 接地及絕緣工程
第五章 配管工程
第六章 住宅配電設計
第七章 商場及工廠配電設計
第八章 功率因數及電壓降
第九章 接戶線工程
第十章 電工原理及電工機械
原價:
1200
售價:
1068
現省:
132元
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行銷管理
ISBN13:9789865039509
出版社:全華圖書
作者:鄭華清;陳銘慧;謝佩玲
裝訂/頁數:平裝/376頁
規格:26cm*19cm*1.6cm (高/寬/厚)
版次:6
出版日:2021/12/09
中國圖書分類:商品學;市場學;行銷管理
內容簡介
行銷環境在今日因為網路、科技應用日新月異而有更多變化,更能夠跨越地理疆界,因此不同於前面幾版著重台灣本土案例,本書著重國際化與生活化,希望台灣的學生能具備對於國際市場行銷案例的觀察討論,也希望藉由生活化的行銷案例讓學生體悟行銷真的無所不在。
目錄
第一章 行銷導論
1-1 行銷環境的挑戰
1-2 行銷的本質
1-3 行銷觀念的演進
1-4 行銷的重要內涵
1-5 學行銷理由與行銷實務制度
第二章 顧客滿意與顧客關係管理
2-1 顧客滿意的定義
2-2 顧客滿意的現象與衡量
2-3 顧客滿意制度的執行
2-4 顧客價值分析
2-5 顧客關係管理
第三章 行銷策略規劃
3-1 行銷策略意義與本質
3-2 行銷策略的演進
3-3 公司策略決策
3-4 事業策略決策
3-5 夥伴策略
第四章 消費者行為
4-1 重視消費者行為的原因
4-2 消費者行為定義
4-3 消費者行為模式架構
4-4 消費者情感
4-5 消費者購買行為分類
第五章 影響消費者行為環境因素
5-1 影響消費者行為的環境因素
5-2 文化因素
5-3 社會因素
5-4 個人因素與心理因素
第六章 目標市場、區隔與定位
6-1 目標市場與區隔的理論
6-2 目標市場選擇的過程
6-3 市場區隔變數
6-4 企業市場區隔
6-5 市場定位
第七章 產品決策
7-1 產品層次與分類
7-2 產品階層與組合
7-3 產品線決策
7-4 新產品開發流程
7-5 產品生命週期與行銷決策
第八章 品牌決策
8-1 了解品牌的意義
8-2 認識品牌權益
8-3 品牌建立決策
8-4 使用擴散模式
8-5 認識產品包裝
第九章 服務行銷
9-1 了解服務的本質
9-2 服務與服務業的特性
9-3 服務品質
9-4 服務業的行銷策略
9-5 服務接觸
第十章 定價組合策略
10-1 定價在行銷組合中的角色
10-2 認識定價策略決策
10-3 價格修正
10-4 產品線組合定價
10-5 定價/促銷組合
第十一章 行銷通路的管理
11-1 行銷通路的本質與功能
11-2 執行通路結構設計決策
11-3 決定通路結構的因素
11-4 行銷通路的管理
第十二章 零售、批發與物流
12-1 商店零售
12-2 無店面零售
12-3 零售輪迴理論
12-4 零售行銷決策
12-5 批發與物流
第十三章 行銷整合溝通
13-1 行銷溝通組合
13-2 溝通的過程
13-3 有效溝通的步驟
13-4 推廣預算
第十四章 廣告、公關與促銷
14-1 廣告
14-2 主要的廣告決策
14-3 銷售促進或推廣
14-4 公共關係及公共報導
第十五章 人員銷售
15-1 銷售人員的功能
15-2 銷售團隊結構
15-3 銷售力管理
15-4 銷售人員的管理
15-5 人員銷售的過程
第十六章 國際行銷
16-1 行銷走向全球化
16-2 多變的全球企業環境
16-3 全球行銷的發展理論
16-4 全球行銷的擴張方式
16-5 發展全球化企業的策略
第十七章 網路行銷
17-1 網路行銷的定義
17-2 網路行銷的特色
17-3 網路事業目的及目標市場區隔
17-4 網路廣告與管理
17-5 線上廣告管理
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網路行銷、社群經營必會!Premiere Pro 影音剪輯實務 (附DVD)
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書名:網路行銷、社群經營必會!Premiere Pro 影音剪輯實務 (附DVD)
作者:阿部信行著,許郁文譯
出版社:旗標
出版日期:6/13/2019
條碼:9789863125198
內容簡介
自學 Premiere Pro 必備的參考、查閱寶典!
早期拍攝影片需要專業的攝影器材,隨著智慧型手機、數位相機的普及,人人都可以用手邊的設備來拍攝。雖然拍影片變簡單了,但可不是隨便上傳到社群網站就會有大量的點閱率或分享。如果內容不夠有趣,也沒有經過後製處理(例如:加字幕、配樂或是加特效),更是乏人問津。
具備 4K、8K 錄影的相機及手機愈來愈多,加上各社群網站對影片的支援度也愈來愈廣,不論是想製作廣告短片、想在 Facebook 分享個人生活影片、還是想成為 YouTuber,若能學會自己修剪、美化影片,除了省下委外後製的費用,還能徹底實踐您的創意。
本書以淺顯易懂的說明帶您進入 Premiere 的剪輯世界,每個主題以 2~4 頁的篇幅做介紹,讓初學者不會感到壓力,並適時輔以示意圖說明剪輯的觀念,對時下熱門的 VR 影片、在手機上剪輯的方法、以及發佈到 FB、YouTube,也有具體的說明。不論您是對 Premiere 毫無頭緒或是曾經用過舊版 Premiere 升級至 CC 版,想學習更多技巧的人,都可以從本書找到答案。
本書特色
★網路行銷當道!
廣告短片、FB、IG、YouTube 影片自己剪,還能省下委外經費。
★不限來源裝置、不限檔案格式!
支援任何手機、相機格式,連 4K、8K、360 度 VR 影片都能編輯。
★與社群緊密結合!
剪輯完成可立即發佈到 FB、YouTube、Twitter、Vimeo 等社群。
目錄
Chapter 1 Premiere Pro 的基礎
Chapter 2 編輯影片
Chapter 3 套用「效果」讓影片變得更精彩
Chapter 4 用 Premiere Pro 進行色彩校正
Chapter 5 Motion 設定與影像的合成
Chapter 6 建立標題字幕
Chapter 7 使用音訊檔案
Chapter 8 輸出影片檔
Chapter 9 編輯 VR 影片
Chapter 10 在行動裝置使用「Premiere Clip」編輯影片
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社會個案工作–生態優勢取向 (2版)
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World Link Book 3 with Online Practice 4/E (4版)
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SAKHAROV AND POWER: ON THE OTHER SIDE OF THE WINDOW
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This book is a testimony to the amazing life of Andrei Sakharov (1921–1989) — the great scientist and great man, the creator of the most terrible weapon in the history of mankind and at the same time the Nobel Peace Prize Winner. Sakharov's life is, one might say, an exciting detective story, a chain of incredible events, not accidental however, but dictated by the genius and fortitude of the protagonist. The theme of this book acquired new striking meanings after the "Sakharov documents" of the KGB of the USSR and of the Politburo of the Soviet ruling Communist Party were declassified. "I'm not on the top floor. I'm next to the top floor — on the other side of the window", Sakharov once joked, referring to the top floor of political power. This joke accurately reflects the uniqueness of his status, which has become his destiny.
Andrei Sakharov is a giant among thought leaders who have shaped the fate of mankind. This book is an important commemoration of his 100th birthday to summarize his creative experience of "producing miracles", which will help to find constructive solutions to the challenges of the 21st century. The peculiarity of this book is that the main storyteller is Sakharov himself: it collects the most significant quotes from his memoirs, alternate with vivid memories of people who knew him, offering documentaries and explanations.
Sample Chapter(s)
Foreword to the English Edition
Preface: "Future is Undetermined. What Has Already Happened is All That Matters"
Chapter 1: 1921–1937
Contents:
Abstract
Foreword to the English Edition
Preface: "Future is Undetermined. What Has Already Happened is All That Matters"
Volume 1: From H-bomb to Nobel Peace Prize:
Beginnings: Family, Childhood, Education, Cartridge Factory Job in the Years of WWII, Pure Science (19211921–19471947)
Bomb and Kremlin. 1948–1967
Human Rights Key to Saving Mankind. 1968–1975
Volume 2: Protection of Human Rights vs Realpolitik: The Past That Has Not Pass:
Preface to Volume 2
Daily Routines of Human Rights Struggle, Tightening the Screws and Exile, the Afghan War and the Madness of the European Nuclear Race (1976–1984)
Gorbachev's Perestroika (1985–1988)
Sakharov — A Public Politician: Lessons for the Present and Future. 1989–2022
Epilogue
Scientific Addendum: "Do You Know What I Like Most of All? Relic Radiation". Sakharov's Scientific Legacy in Modern Perspective
Subject and Abbreviation Glossary
Bibliography
About the Author
Index
Readership: The general public, journalists, scientists, historians, politicians, graduate students of political science.
原價:
2998
售價:
2848
現省:
150元
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Power On 3: Lifeskills English with DVD/1片
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書名:Power On 3: Lifeskills English with DVD/1片
作者:Johnson
出版社:Cengage
出版日期:2015/00/00
ISBN:9781305507012
內容簡介
Description
Power On: Lifeskills English series is an exciting new video-based course that uses engaging content to encourage students' critical thinking about real life topics. Each book contains twelve units and four review units.
Each unit contains the following components:
WARM-UP – These exercises prepare students for the topic of the unit. Key words and situations are introduced to help students start thinking abour the topic.
VOCABULARY BUILDERS – Vocabulary words are carefully selected from the video and listening exercises and then presented using various activities.
SHOW TIME – Students complete a range of comprehension activities directly related to each video and its topic.
GRAMMAR – In each unit an appropriate CEF-Level grammar point is taught.
CHAT TIME – A real-world conversation with added vocabulary related to the topic is presented.
READING – A short text introduces students to a thought-provoking topic based on each unit.
VIEW POINT and DISCUSSION – Short interviews with real people are used as a basis for comprehension questions and interesting discussion topics.
COMPONENTS
Student Book, Audio CD, Teacher’s Manual, Test Bank, Presentation Tool
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Power On 4: Lifeskills English with DVD/1片
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書名:Power On 4: Lifeskills English with DVD/1片
作者:Johnson
出版社:Cengage
出版日期:2015/00/00
ISBN:9781305507043
內容簡介
Description
Power On: Lifeskills English series is an exciting new video-based course that uses engaging content to encourage students' critical thinking about real life topics. Each book contains twelve units and four review units.
Each unit contains the following components:
WARM-UP – These exercises prepare students for the topic of the unit. Key words and situations are introduced to help students start thinking abour the topic.
VOCABULARY BUILDERS – Vocabulary words are carefully selected from the video and listening exercises and then presented using various activities.
SHOW TIME – Students complete a range of comprehension activities directly related to each video and its topic.
GRAMMAR – In each unit an appropriate CEF-Level grammar point is taught.
CHAT TIME – A real-world conversation with added vocabulary related to the topic is presented.
READING – A short text introduces students to a thought-provoking topic based on each unit.
VIEW POINT and DISCUSSION – Short interviews with real people are used as a basis for comprehension questions and interesting discussion topics.
COMPONENTS
Student Book, Audio CD, Teacher’s Manual, Test Bank, Presentation Tool
立即查看
Power On 1: Lifeskills English with DVD/1片
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Power On 1: Lifeskills English with DVD/1片
Power On 2: Lifeskills English with DVD/1片
Power On 3: Lifeskills English with DVD/1片
Power On 4: Lifeskills English with DVD/1片
作者:Staci Johnson
出版社:Cengage
出版日期:2015/00/00
內容簡介
Description
Power On: Lifeskills English series is an exciting new video-based course that uses engaging content to encourage students' critical thinking about real life topics. Each book contains twelve units and four review units.
Each unit contains the following components:
WARM-UP – These exercises prepare students for the topic of the unit. Key words and situations are introduced to help students start thinking abour the topic.
VOCABULARY BUILDERS – Vocabulary words are carefully selected from the video and listening exercises and then presented using various activities.
SHOW TIME – Students complete a range of comprehension activities directly related to each video and its topic.
GRAMMAR – In each unit an appropriate CEF-Level grammar point is taught.
CHAT TIME – A real-world conversation with added vocabulary related to the topic is presented.
READING – A short text introduces students to a thought-provoking topic based on each unit.
VIEW POINT and DISCUSSION – Short interviews with real people are used as a basis for comprehension questions and interesting discussion topics.
COMPONENTS
Student Book, Audio CD, Teacher’s Manual, Test Bank, Presentation Tool
立即查看
Principles of Electrical Safety (IEEE Press Series on Power Engineering)
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原價:
1200
售價:
510
現省:
690元
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