Options, Futures, and Other Derivatives (11版)
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Options, Futures, and Other Derivatives 11/E 2022 (Global Edition)
作/ 譯者：Hull
ISBN：9781292410654
年份：2022
書號
開數：25*20
頁數：880
原價:
1320
售價:
1254
現省:
66元
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Essentials of Marketing: A Marketing Strategy Planning Approach (18版)
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Essentials of Marketing: A Marketing Strategy Planning Approach
作 / 譯 者 ： William D. Perreault Jr.,Joseph P. Cannon,E. Jerome McCarthy
I S B N - 13 ： 9781266124983
I S B N - 10 ： 1266124985
類 別： 行銷管理
版 次： 18 版
年 份： 2024
規 格： 796 頁
出 版 商： McGraw Hill Education
內容簡介
Essentials of Marketing Is Designed to Satisfy Your Needs.
Cannon/Perreault, Essentials of Marketing looks at the best of marketing, where marketing practices meet target customer needs to make the world a better place. Dating back to Jerry McCarthy's ground-breaking categorization of the 4Ps of Marketing, our practical, research-based product continues to emphasize marketing strategy planning. The 18th edition of Essentials of Marketing emphasizes currency through:
1.Active Learning. Connect activities including Smartbook 2.0 providing dynamic, personalized reading experience with Video Cases, Case Analyses and Application-Based Activities designed to drive critical thinking and engagement through real-word scenarios.
2.Purpose and purpose orientation. Reviewing an organization's reason for being that extends beyond profit and creates value for stakeholders, including customers, employees, suppliers, investors, and communities.
3.Diversity, equity, and inclusion. Attention to racial justice, diversity, equity, and inclusion integrated across chapters. Inspired by Professor Shanita Akintonde's episodes on the McGraw-Hill podcast, Marketing Insights.
4.Marketing analytics. Growing coverage of big data and marketing analytics with continued coverage supporting marketing strategy planning.
5.Enhanced use of photos, images, and exhibits. Hundreds of additional images and exhibits to enhance student learning. Incorporated throughout the Connect Interactive exercises and instructor PowerPoint slides.
目錄
Ch 1 Marketing's Value to Consumers, Firms, and Society
Ch 2 Marketing Strategy Planning
Ch 3 Evaluating Opportunities in the Changing Market Environment
Ch 4 Focusing Marketing Strategy with Segmentation and Positioning
Ch 5 Final Consumers and Their Buying Behavior
Ch 6 Business and Organizational Customers and Their Buying Behavior
Ch 7 Improving Decisions with Marketing Information
Ch 8 Elements of Product Planning for Goods and Services
Ch 9 Product Management and New-Product Development
Ch10 Place and Development of Channel Systems
Ch11 Distribution Customer Service and Logistics
Ch12 Retailers, Wholesalers, and Their Strategy Planning
Ch13 Promotion-Introduction to Integrated Marketing Communications
Ch14 Personal Selling and Customer Service
Ch15 Advertising and Sales Promotion
Ch16 Publicity: Promotion Using Earned Media, Owned Media, and Social Media
Ch17 Pricing Objectives and Policies
Ch18 Price Setting in the Business World
Ch19 Appraisal, Review, and Reflection of Marketing in the 21st Century
原價:
1780
售價:
1691
現省:
89元
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Financial Mathematics for Actuaries (3版)
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Financial Mathematics for Actuaries
作 / 譯 者 ： Wai-Sum Chan,Yiu-Kuen Tse
I S B N - 13 ： 9789811245671
I S B N - 10 ： 9811245673
類 別： 財務其他
版 次： 3 版
年 份： 2022
規 格： 345 頁
出 版 商： World Scientific Publishing
內容簡介
This book provides a thorough understanding of the fundamental concepts of financial mathematics essential for the evaluation of any financial product and instrument. Mastering concepts of present and future values of streams of cash flows under different interest rate environments is core for actuaries and financial economists. This book covers the body of knowledge required by the Society of Actuaries (SOA) for its Financial Mathematics (FM) Exam.
The third edition includes major changes such as an addition of an "R Laboratory" section in each chapter, except for Chapter 9. These sections provide R codes to do various computations, which will facilitate students to apply conceptual knowledge. Additionally, key definitions have been revised and the theme structure has been altered.
Students studying undergraduate courses on financial mathematics for actuaries will find this book useful. This book offers numerous examples and exercises, some of which are adapted from previous SOA FM Exams. It is also useful for students preparing for the actuarial professional exams through self-study.
目錄
Ch 1 Interest Accumulation and Time Value of Money
Ch 2 Annuities
Ch 3 Spot Rates, Forward Rates and the Term Structure
Ch 4 Rates of Return
Ch 5 Loans and Costs of Borrowing
Ch 6 Bonds and Bond Pricing
Ch 7 Bond Yields and the Term Structure
Ch 8 Bond Management
Ch 9 Interest Rates and Financial Securities
Ch10 Stochastic Interest Rates
原價:
1440
售價:
1368
現省:
72元
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