Innovation Management and New Product Development 7/e +作者：Trott +年份：2021 年7 版 +ISBN：9781292251523 +書號：MB0715PC +規格：平裝/套色 +頁數：568 +出版商：Pearson(Asia) Innovation Management and New Product Development by Trott is an established textbook on innovation management, management of technology, new product development and entrepreneurship. It provides an evidence-based approach to managing innovation in a wide range of contexts, including manufacturing, services, small to large organisations and the private and public sectors. The book keeps you abreast of the recent developments in the field of innovation and how the subject is being discussed in the wider business world through up-to-date examples, case studies, illustrations andimages in every chapter. Clear and informed coverage of the management processes of new product development, coupled with a practical orientation oftaking you through real-life challenges and dilemmas, makes it an essential textbook for MBA, MSc and advanced undergraduate courses. 目錄 Part 1 Innovation management 1. Innovation management: an introduction 2. National systems of innovation and entrepreneurship 3. Public sector innovation 4. Managing innovation within firms 5. Operations and process innovation Part 2 Turning technology intobusiness 6. Managing intellectual property 7. Managing organisational knowledge 8. Strategic alliances and networks 9. Research and development 10. Open innovation and technology transfer Part 3 New product development 11. Business models 12. Market adoption and technology diffusion 13. New product development 14. Market research and its influence onnew product development 15. Managing the new product development process