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Introduction to Information Systems
$5047元可訂購
簡介
As digital transformation becomes increasingly central to effective corporate strategy, today’s students must learn how information systems provide the foundation for modern business enterprises. Known for its rich Canadian content and focus on active learning, Introduction to Information Systems, Sixth Canadian Edition shows students how they can use IS to help their current or future employers increase profitability, improve customer service, manage daily operations, and drive impact in their markets. This course demonstrates that IT is the backbone of any business, whether a student is majoring in accounting, finance, marketing, human resources, production/operations management, or MIS. In short, students will learn how information systems provide the foundation for all modern organizations, whether they are public sector, private sector, for-profit, or not-for-profit.
目錄
PREFACE iii
1 Introduction to Information Systems 1
2 Organizational Strategy, Competitive Advantage, and Information Systems 31
3 Ethics and Privacy 63
4 Information Security and Controls 83
5 Data and Knowledge Management 121
6 Telecommunications and Networking 161
7 E-Business and E-Commerce 199
8 Wireless, Mobile Computing, and Mobile Commerce 233
9 Social Computing 265
10 Information Systems within the Organization 295
11 Customer Relationship Management and Supply Chain Management 323
12 Business Analytics 355
13 Acquiring Information Systems and Applications 387
14 Artificial Intelligence 415
TECHNOLOGY GUIDE 1 Hardware 461
TECHNOLOGY GUIDE 2 Software 477
TECHNOLOGY GUIDE 3 Cloud Computing 485
APPENDIX Apply the Concept Activities 513
GLOSSARY 565
INDEX 575
