Introduction to Information Systems

Introduction to Information Systems, 10th Edition teaches undergraduate business majors how to use information technology to master their current or future jobs. Students will see how global businesses use technology and information systems to increase their profitability, gain market share, develop and improve their customer relations, and manage daily operations. This course demonstrates that IT is the backbone of any business, whether a student is majoring in accounting, finance, marketing, human resources, production/operations management, or MIS. In short, students will learn how information systems provide the foundation for all modern organizations, whether they are public sector, private sector, for-profit, or not-for-profit.

Preface iii 1 Introduction to Information Systems 1 2 Organizational Strategy, Competitive Advantage, and Information Systems 31 3 Ethics and Privacy 65 4 Information Security 83 5 Data and Knowledge Management 117 6 Telecommunications and Networking 159 7 E-Business and E-Commerce 197 8 Wireless, Mobile Computing, and Mobile Commerce 229 9 Social Computing 263 10 Information Systems within the Organization 297 11 Customer Relationship Management and Supply Chain Management 325 12 Business Analytics 359 13 Acquiring Information Systems and Applications 393 14 Artificial Intelligence 419 TECHNOLOGY GUIDE 1 Hardware 469 TECHNOLOGY GUIDE 2 Software 489 TECHNOLOGY GUIDE 3 Cloud Computing 497 Appendix Apply the Concept Activities 525 Glossary 575 Company Index 585 Subject Index 593